Chocolate has been a fascination of mine for a long time. There are more varieties out there than I can count. There are not very many countries that do not eat, sell, or use chocolate in some form or shape. Chocolate is definitely a universal food. Chocolate can be trace as far back as three to four millennium (“History of chocolate,”).
Chocolate is produced from the seed of the tropical cacao tree. The see must be fermented, dried, and roasted. After this process the shell is removed and ground to form cocoa (“History of chocolate,”).
This is chocolate in its purest form. Chocolate has been around a very long time to be around. The actual birth date of chocolate is unknown but it’s a fact that chocolate has been cherished from the beginning. However, how it is consumed today is vastly different from millennium ago. For about ninety percent of its history, chocolate has been strictly a beverage (“History of chocolate,”).
There are several types of chocolate such as pure chocolate or unsweetened chocolate that contains cocoa butter in vary proportions. A lot of what is eaten today comes in the form of sweet chocolate which is a combination of chocolate and sugar. Today, chocolate can be found in all shapes and forms. There is no limit to how chocolate is used. So, it is no surprise that chocolate can be found sugar-free. For someone, like me, who struggles with health issues, sugar-free chocolate is a dream comes true. One such company that specializes in only sugar-free chocolate is Amber Lyn Chocolate, Inc.
The Essay on History Today
History Today is actually a magazine, and historytoday. com is its website. The purpose of the website is to target the global audience and to publicize or introduce the magazine to them. 5. Yes, i believe the website is easy to read, with appropriate ads spaced on the sides, the layout is professional and pages are easy to follow, with drop down menus popping out when the cursor is moved to the ...
Amber Lyn Chocolate, Inc. is located in St. George, Utah where the man that dream of sugar-free chocolates made it happen. Amber Lyn Chocolate, Inc. was started by Lyman Peterson. Peterson was a highway patrolman in Utah. After he retired as a state trooper, he was put on a strict diet of low carbs. His love of chocolate led him to search for something that would fit his strict diet. Unable to find anything to satisfy his chocolate cravings that tasted good, he decided to create his own. The hard part was finding sugar-free chocolate that tasted like the real thing. During his search he came across Belgian chocolate that uses Maltitol, an artificial sweetener. The taste was so good that he used it to make his own chocolates using the Belgian chocolates. So he started ordering the chocolates shipped to his home. Peterson started his creations of the sugar free chocolate candy bars in his basement with a second-hand chocolate melter. He would melt, pour, and hand-wrap all the chocolate himself. But when word started spreading of how great his chocolate was, he moved out of his basement and into a permanent shop. Peterson’s chocolate was so popular that he was wrapping as much as ten thousand bars a week in his basement prior to setting up shop on Sunset Blvd in St. George, Utah. Peterson named his chocolates and business after his daughter Amber Lyn Peterson and he incorporated the business in January of 1999 (Cortera, 2011).
Amber Lyn Chocolate, Inc. is family owned and operated. The principal owner is Lyman Peterson; however, the business is ran and operated with his son and son-in-law. The headquarters are located in Saint George Utah, which employs about fifty employees and generate an annual sales of anywhere from one to four millions (Lyn, 2012).
Their chocolate can be purchased directly from their facility in the heart of Southern Utah’s red rock country, their website: http://www.amberlynchocolatestore.com, or directly by phone. Amber Lyn Chocolates are also found in selected natural food stores or, when they are hosting one of their road shows, it can be found at Sam’s Club and Costco. Amber Lyn Chocolates, Inc. is a manufacturer for Kristen’s Candy Bar from Better nutrition in Nevada and also Sweet Results from Dixie Nutrition in Utah.
What makes Amber Lyn Chocolate so special? Testimonies from their buyers contest to the fact that it’s all about the taste. Amber Lyn Chocolate, Inc. knows that when it comes to chocolate, especially sugar free, it’s all about the taste. Their motto says it all, “sugar free chocolates without tasting like sugar free (Amber Lyn Chocolate, 2010).” But Amber Lyn Chocolate is far more than just taste. The company’s main goal to make the best quality chocolates that is completely good for you. Amber Lyn is so confident with their product and its taste, that they provide the ultimate chocolate guaranteed. All their products are backed up with a 100 percent satisfaction guaranteed or your money back. The company will issue a full refund and all that has to be done to request one is to return the uneaten portion of the purchase. A full refund is issued and no questions are asked. Amber Lyn Chocolate provides a selection of twenty four different bars, truffles, and nuts. All the selection can be found in white chocolate, milk chocolate, or dark chocolate. And the best part is; their selections of chocolates comes totally sugar free, gluten free, low carb, and diabetic friendly.
The Essay on The History Of Chocolate 2
The first recorded evidence of chocolate as a food product goes back to Pre-Columbian Mexico. The Mayans and Aztecs were known to make a drink called “Xocoatll from the beans of the cocoa tree. In 1528, the conquering Spaniards returned to Spain with chocolate still consumed as a beverage. A similar chocolate drink was brought to a royal wedding in France in 1615, and England welcomed ...
Amber Lyn Chocolates are made with the finest quality sugar-free ingredients available. The company uses only natural ingredients. The natural sweetener that is used in their chocolate is maltitol. Maltitol is also known under the names Maltisorb, Maltisweet, and Lesys (Walters, 2008).
Maltitol is a sugar alcohol that comes from the hydrogenation of maltose which comes from starch. Maltitol is used as a sugar substitute that is as sweet as your regular table sugar. Compare to table sugar, maltitol has half the calories and less effect on blood glucose (Walters, 2008).
Also, maltitol is known for not causing cavities. The advantage of maltitol is that it is safe to be used by everyone, especially the ones trying to control their weight and those that are diabetic. The Joint Food and Agriculture Organization and World Health Organization Expert Committee on Food Additives (JECFA) has rated maltitol to be highly safe and has place no limits on what it can be used for (Walters, 2008).
Amber Lyn Chocolates being diabetic friendly by using maltitol as a sweetener is a big promoter for this company.
The data from the National Diabetes Fact Sheet reports that the number of people in the United States that are diabetic reaches eighteen point eight million people (American Diabetes Assoc., 2011).
The Business plan on Hershey Company
Abstract The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey’s, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey’s Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel ...
The rising numbers of diabetics are expected to reach three hundred sixty-six million by the year 2030 (American Diabetes Assoc., 2011).
Those that are suffering this condition, watching their diet and health are a requirement for staying alive. A key component to diabetic diets is managing the amount of simple and refund carbohydrates consumes. Therefore, being a chocolate lover with this condition can be tough. Companies like Amber Lyn Chocolates make the choice much easier for diabetic. For diabetics, Amber Lyn Chocolates has been called “a godsend” (Amber Lyn Chocolate, 2010).
One raving of diabetic customer called Amber Lyn Chocolates, “Newly diagnosed with type 2 diabetes, I thought I was destined to go through life chocolate-less. Now I get to enjoy a gourmet chocolate bar every single day” and another customer states, “a God-send for diabetics and overweight people. They are awesome (Amber Lyn Chocolate, 2010)!”
Amber Lyn Chocolates does not stop at being sugar-free and diabetic friendly. Amber Lyn Chocolates goes even further with making their chocolate bars and chocolate covered nuts gluten free. For those with gluten intolerance also known as Celiac disease, which is a genetic disorder that affects about one out of a hundred Americans (American Diabetes Assoc., 2011), buying gluten free chocolate that tastes good is very difficult. Amber Lyn Chocolates fully under the gluten-intolerant condition and gears their chocolates to fill this need. Gluten is a composite form from several proteins that are commonly found in wheat, rye, and barley. Gluten is used in a wide variety of foods as a thickener, binder, flavor enhancer, or protein supplement (American Diabetics Assoc., 2011).
Chocolate does not contain gluten in its purest form but because of all the additives or the way the chocolate is produce will add the gluten to it. The gluten in Amber Lyn’s chocolate is washed out during the starching process. Amber Lyn Chocolates contain less than five part per million of gluten which is less than the required ten part per million to be consider gluten free. The gluten free for Amber Lyn Chocolates is tested and approved by Silliker, Inc. Food Safety and Quality Solutions (Amber Lyn Chocolate, 2010).
The Term Paper on Dream Chocolate Company
Analysis of D.C.’s Competitive Environment and Information Need Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly, D.C. bars are sold in specialty markets, fine gift stores and also available online. However, the competitive companies can also provide various chocolate bars for customers ...
Amber Lyn is a relatively new company that has grown more quickly than Peterson could have anticipated. In an interview with Fred Ball with Zions Bank, Peterson states that the internet counts for a large amount of his sales and for him the “sky is the limit” when asked questions regarding the expansion of his company (Ball, 2009).
The company produces more than fifty thousand bars per week of chocolate (Ball, 2009).
With such high sales, Peterson tells Ball that he is looking to add an all-natural organic line of Columbia chocolate and look at other options for natural sweeteners. Amber Lyn Chocolate, Inc. has many strengths and weaknesses. But in addition to those strengths and weakness, there are a lot of opportunities available.
SWOT Analysis for Amber Lyn
Strengths: Amber Lyn has grown from basement operation into a large plant. The company is committed to making great tasting, quality sugar free chocolate. They are also, committed to the highest quality, taste, and promoting a healthy life style with their product.
Weaknesses: Amber Lyn does not have multiple locations to branch out their sales. The company is still very small compare to its competitors. Amber Lyn Chocolate makes only one type of product, sugar free chocolate.
Opportunities: There is room for the company to expand in the U.S. Also, there is a huge market oversea that Amber Lyn can tap into. The company can add different natural sweeteners to their chocolates. There are opportunities to add non-chocolate candies that are sugar free to their chocolate line.
Threats: Amber Lyn’s biggest threat is their competitors have more of a stronger presence worldwide.
Amber Lyn Chocolates sells to thousands of loyal customers, not just those here in the United States, but also to countries such as Japan and Malaysia. The company is looking to branch out to include other countries like China and Saudi Arabia (Ball, 2009).
Amber Lyn Chocolate has come a long way from basement to corporation but compare to the larger competitors like Hershey Company, Amber Lyn Chocolate has barely reaching the surface of fame.
The Hershey Company is a chocolate company that is very known by its brand. Compare to Amber Lyn Chocolates, Inc., Hershey has been around since the 1894 (Brenner, 2000).
The Essay on The Emperors Of Chocolate
In The Emperors of Chocolate, Jol Glenn Brenner reveals the bitter legal and marketing fights, espionage, deception, obsessive secrecy, and personality clashes that dominate Hershey and Mars - and the candy industry as a whole. Milton Hershey and Forrest Mars Sr. were both great business men. They ran their businesses in a high degree of opposition. They each had their own strong and weak point in ...
This company was started by Milton S. Hershey who created the world famous “Hershey’s Kiss” in 1907 (Brenner, 2000).
Hersheys has risen from a one plant, one product to a multi-million business. The company produces everything from chocolate bars to chocolate syrup. The company is localized in Pennsylvania but ships worldwide. Hersheys has the largest chocolate plant in the world. Their facility is about two million square feet (Brenner, 2000).
They are also one of the largest chocolate sellers in North America. Hershey’s mission statement is “To be a focused food company in North America and selected International markets and a leader in every aspect of our business (Brenner, 2000).” In addition to Hershey’s chocolate, the company is comprised of three other organizations, Hershey’s Grocery, Hershey’s International, and Hershey’s Pasta Group (Brenner, 2000).
The revenue of this company amounts to about 5.671 billion a year and they employ up to 13,700 employees (Brenner, 2000).
Hershey’s is the largest chocolate manufacture in North America. So, it is no surprise that Hershey’s also carries its own brand of sugar free chocolates.
Hershey’s started manufacturing their own sugar free chocolate after receiving so much request from their consumers for sugar free. The first sugar free line provided by Hershey’s consist of four products, Hershey’s chocolate, Hershey’s chocolate with almonds, Hershey’s dark chocolate, and Reese’s peanut butter cups (Brenner, 2000).
In 2005, they added white Reese’s sugar free peanut butter cups and Hershey’s sugar free chocolate varieties. Hershey’s sugar free has fewer calories than their regular chocolate. Hershey’s also uses maltitol as a substitute for sugar. In addition to maltitol, they use other natural sweeteners such as lactitol and isomalt. The only negative to the Hershey’s sugar free chocolate line is that it is not fat free. Hershey’s sugar free chocolate still has the same level of fat and caffeine that is found in their regular chocolates (Brenner, 2010).
The Essay on Natl Sugar Company Roads And Bridges
NATL Sugar Company The first key point of this article is convincing farmers to covert to growing cane rather than growing rubber and pineapple. Coffee is already doing well in the market and earning a large share of market. Revenue in a typical year for other cash crops are slightly higher or equal to the revenue that of a cane. NATL (Nghe An Tate and Lyle) Company should try to give extra ...
Hershey’s chocolates might not have the same quality as Amber Lyn Chocolates but due to the Hershey brand being so well known, is definitely a positive in Hershey’s corner. But if the two companies should go back to back on a SWOT analysis, Amber Lyn Chocolates still have a long way to go to come out head to head. A lot can be said about the term, “bigger is better”. Below is a comparison chart for Amber Lyn Chocolate, Inc. and Hershey’s Company.
Amber Lyn Chocolate, Inc. has other competitors that they are in constant competition. In addition to Hershey’s Company, there are other chocolate companies that are also competing in the sugar-free chocolate corner. There are some brands of sugar free chocolate that are doing better than others, but are also a very large selection to choose from. Here is a list of some of the competitors and the sugar free products that they offer:
Galler Chocolate
Galler Chocolate is located in Miami; Fl. However, Galler also has stores located in other countries such as France, Luxemburg, Japan, and England. This Company has been around since 1976. Galler’s chocolates are also made with all natural Belgian chocolate. The wrapping on this brand does not say sugar free so it will fool people into thinking it is regular chocolate. Galler’s whole chocolate product line is sugar free.
Dove Chocolate
Dove Chocolate is a brand marketed by Mars Company. The company has been around since 1950. The company is located in Burr Ridge. However, with their ties to Mars Company they sell their products worldwide. The sugar free product lines Dove currently offers are peanut butter crème chocolates, silky smooth chocolate crème dark chocolate and raspberry crème dark chocolate.
YC Chocolate
YC Chocolate is also known as Yamate Chocolates. This company has been in business since 1979 and is located in New Jersey. However, they do ship all over the world. YC specializes only sugar free chocolate. Their sugar free products consist of chocolate bars, chocolate assortments, and baking chocolate.
Nestle
Nestle is a global company that specializes in everything from chocolate to bottle water. The company started back in 1860 but it was not until 1904 before they made chocolate. The sugar free chocolate line is Nestle Turtles sugar free, skinny cow, and sugar free hot chocolate.
Amber Lyn Chocolate, Inc. compare to its competitor still has a long way to climb. But the company is slowly making it ways up. The product that Amber Lyn provides is very unique considering that you can find one chocolate bar that is sugar free, gluten free, and low carb. Not to mention diabetic friendly. With all these ingredients added together it makes for a very competitive sale. Also, taste makes a lot of difference when buying sugar free and after tasting Amber Lyn Chocolates, I find the company is entitle to brag about their accomplishments. The chocolate bars are creamy and smooth. One can never guest that the chocolate is sugar free. The size of the company has not stopped Amber Lyn Chocolate, Inc. from extending its arms to foreign countries. This company is a fine example of how a smaller company can make a big splash in the chocolate industry. Compare to its competitors, Amber Lyn Chocolates, Inc. has carved themselves a brand where the sky is a possibility.
References
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Diabetes Statistics. Retrieved July 20, 2011,
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Amber Lyn Chocolate, Inc. (2010).
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Ball, F. (2009, May 25).
Amber Lyn Chocolates. Retrieved July 10, 2012, from
Brenner, J. G. (2000).
The emperors of chocolate, inside the secret world of hershey and mars.
New York: Broadway.Cortera. (2011, July 21).
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Lyn, A. The Amber Lyn Story. From Cop to Sugar Free Chocolatier. Retrieve July 21, 2012,
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http://www.dovechocolate.com/product/listing?c_id=4
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http://www.nestle.com/Pages/Nestle.aspx
