Cookies is a kind of snack that really popular among Malaysians without considering their age, gender and lifestyle. The cookies’ market is a large market but there are a lot of existing companies in this industry. Besides companies, there are also entrepreneur that sell cookies through small business. There are many types of cookies that can be found in the market. Firstly, there are festive cookies that can only be found during festive season. For example, cookies such as pineapple tart, almond London, London snow and semperit can easily found during Hari Raya. Secondly, there are also cookies for health.
For example, the ingredients of the cookies contain less sugar, oat based and hi-fiber. Next, sandwich cookies are also popular in the industry. For example, vanilla flavor, peanut butter flavor, cheese flavor, chocolate flavor and other. There are a few ways to find cookies in the market. Some of the cookies can be found in hypermarket and groceries. Examples of the cookies are Munchy’s and Julies. There are also cookies can only be found only at its own shop such as Famous Amos. Other than that, there are some of the cookies that have to be order first such as festive cookies.
Cookies can be taken at anytime and anywhere. People like to eat cookies when they hungry while waiting for the meal times. Cookies are also suitable to be taken during recreation and leisure time. People also like to eat cookies when watching television, hang out with family and friends. Cookies are suitable to be serving during parties, ceremonies and festive seasons. Besides serving the cookies as snack, it is also can be used as a gift for a special day such as birthday, wedding and sport day. Cookies are always being packed in a form of hamper to be given as a prize and appreciation.
The Research paper on Night Market
ABSTRACT Night markets are usual event found in Malaysia. Occurring close to the residential area, the main supporter of the night market operation is the surrounding community who ensure the night market sustainability. This research is to investigate the perception of the community towards the existent of night market in their area and collect suggestion to improve the night market structure. ...
For ceremonies such as wedding and event, cookies can be given as a souvenir to the guest. For example, in wedding ceremonies, usually the guest will get boiled egg as a souvenir but nowadays, there are many varieties of souvenir can be given to the guest such as cookies, chocolate and cake. As the expansion of the cookies industry in Malaysia, our company, BisCute Sdn. Bhd decided to enter the industry because the large market. Although there are lot of competition in the market, but our company have high confident that we can survive and success in the industry. 1. 1. 1Executive Summary BisCute Sdn. Bhd.
is a company that has been establish by me as a sole proprietor. As of this I act as the owner cum manager of the company that contributes effort to develop the business. The headquarter of the company is located at No G22, Persiaran Sukan, Laman Seri Business Park, Shah Alam, Selangor, Malaysia. ? The company decided to open the headquarter at Shah Alam because it is pack with housing area and industrial area. Besides that, Shah Alam located near to Kuala Lumpur. So, it is easier for the company to do the business there. The facilities and infrastructures provided by the government also one of the factor I decided to choose this location.
Moreover, there are a lot of human workforces at urban and industrial area like Shah Alam. The cookies by the company based on varieties of flavors such as chocolate, vanilla, berries, mixed nuts, mixed fruits, and other unique flavors. The production department always ensures that cookies produce by the company is in the high quality to satisfy the customers. Besides that, we always ensure only the best ingredients are used to produce the best quality of cookies. BisCute Sdn. Bhd will also do the research and development process from time to time in order to fulfill the needs and wants of the customers. 1. 1.
2Background Of The Business Company name:BisCute Sdn. Bhd Company address:No G22, Persiaran Sukan, Laman Seri Business Park, 40100 Shah Alam, Selangor. Phone no. : 03-56748325 Fax no. : 03-56744324 Form of business:Sendirian Berhad Main activity:Produce and selling cookies Date of commencement of business: 17th February 2011 Date of registration: 15th January 2011 Name of bank: Maybank Islamic Bank account no. : 0000786543289 1. 1. 2Owner’s Background Name : Mykad Number : Telephone : E-mail: Date of Birth : Age : Gender : Marital Status : Academic Qualification : Skills :
The Business plan on Starting A Business People Plan Money
Introduction More and more people are beginning to open their minds to new business ventures. It seems like it is becoming the popular move. By opening a business there could be huge profit to be made, depending on the market. On the other hand, there are risks and losses that may occur as well. It is said that there are two reasons why people start a business. The first reason is because they ...
Experiences : Present Occupation : Previous Business Experience: 1. 2Problem Statement In food manufacturing industries such as cookies and snacks, manufacturers focus on taste, quality and packaging of the product. This is because of the following elements can help increase the demand for the products of the company. This is because the audience will be the users of our products are focused not only among young adults and professionals but also the children. The taste and quality of our products should always meet all the following requirements because we believe we will be able to create a sense of loyalty to our clients.
Manufacturer of biscuits, good will always keep the quality of its products because of beliefs about the effectiveness and quality is something that will make up the special relationship the fans biscuits. 1. 3Propose Solution business plan is a written document that serves as blueprint and guide for a propose business project that one intent to undertake. The information that has been gathered regarding to the project is used in the business plan to predict viability forecast success and proposed strategies to the project. It is also known as a working paper, business proposal, project paper or prospectus.
Business plan is prepare by the entrepreneur due to many reasons. One of the reasons for preparing the business plan is to allow the entrepreneur to view and evaluate the propose business venture in the objective. The collapse of many business ventures can be attributed to the decision and planning of the entrepreneurs who rely more on emotions and gut feeling rather than rational considerations. With the business plan, the entrepreneur has solid and well-grounded information to supplement the planning and decision making process. This way, the entrepreneur has more realistic and practical business plan.
Titan Business Plan Software Website Applications
... all supplemental material for the business. II. Strategy Target Market Titan Software's target market is the largely untapped SMB ... 0 or higher o 3 rd party cookies are accepted o SSL 3. 0 option ... lower departments are Application Development, Technical Support, Sales and Marketing, and Operations. The Executive ... the strategic and some of the operational plans. They will also create the mission ...
Besides that, the reason for preparing the business plan is to study and evaluate the feasibility of the business. The business plan can be as a basic of determining the viability of the business. The information gathering and analysis that is done as part of preparing the business plan can give an early indication as to the viability of the project. Hence, entrepreneur can meet better judgment before investing in the proposed venture. Business plan also can be used as a communication tool to convince potential investors of the viability of proposed venture.
The availability of business plan will boost the confidence of any interested parties in financial institutions, private or individual investors, suppliers and government agencies. 1. 4Objective and Scope The preparation for the business plan is most important and it cannot be ignored by the entrepreneur. It is a guideline for managing the business and it is one of the reasons for preparing the business plan. In preparing the business plan, the entrepreneur has thought out and laid down the plan strategies for running the venture.
When the venture becomes reality, the plan strategy outlined in the business plan will be an important benchmark to help the entrepreneur gauge his progress. 1. 5Limitation and Constraint In food manufacturing industries such as cookies and snacks, limitations and constraints faced by producers is in place, workers, machines and most important, is financial. With this project it is hoped that this paper can help to overcome the constraints inherent in making the evaluation and planning process so that businesses are able to compete and be viable. CHAPTER 2 : ANALYSIS 2. 1Industry and Market Analysis
target market is the groups of people that can be the customers by fulfill their needs and wants. The market of cookies is very large because all people eat and like cookies very much. The BisCute Sdn. Bhd. ‘s target market is all people who like to eat cookies. There are several market segments that had been decided by the company. 1) Geographic Our factory is located at Shah Alam. We target the Klang Valley market and the south of the country. One of the factor is we are near to Shah Alam. So, the transport cost can be reduces Besides that, the distribution processes to these areas are easier because there are road and highway.
The Business plan on Intro To Business Businesses Product Consumers
Introduction to Business Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living. It is a way for individuals to provide goods and services to ...
Moreover, there are many supermarkets and hypermarkets. So, the target market is easy to reach. When the business of company is growing, the geographic segment will be larger. This area pack with housing area, shop lot, factory and office lot. The facility is the best in the country. 2) Demographic Kids, teenagers and adult like to eat cookies if compare to senior citizen. So, the company had targeted these groups as the target market. The company had targeted the students and workforces as the target market. These groups like to eat cookies as the snack before the lunch break.
The company also had target families as the target market. People eat cookies as snack when they hang out with their family or during the tea time. 3) Behavioral Cookies are suitable to be serving at a lot of occasion like parties, festivals and event. It show cookies are suitable at anytime and anywhere. There are a lot of benefits when users eat the cookies. The cookies had a very tasty taste, a lot of nutrient, can be bought at a reasonable price and they can eat the cookies without any doubt because the cookies are ‘halal’. By identifying the target market, BisCute Sdn. Bhd. will be able to satisfy the customer needs and wants.
In order to do that, the company must do research and development to produce the best quality of cookies. Market size is the expected sales from target market. It is also including the competitors that had offer the same line of product and be in the same industry. BisCute Sdn. Bhd. ‘s target markets are the hypermarket, supermarket and retail store at Klang Valley and south of the country. 1) Hypermarket 500 boxes = 16 000 units Sales per month = 16 000 units x RM 5. 90 = RM 94 400 2) Supermarket 300 boxes = 9 600 units Sales per month = 9 600 units x RM 5. 90 = RM 56 640 3) Retail store 200 boxes = 6 400 units
Sales per month = 6 400 units x RM 5. 90 = RM 37 760 Market size = RM 94 400 + RM 56 640 + RM 37 760 = RM 188 800 2. 1. 1Sales Forecast Sales forecast is the expected sales that the company target to achieve. BisCute Sdn. Bhd. ’s target sales for the first year is RM 2 473 520. For the second year, we estimate our sales will increase 10% from the first year which is equivalent to RM 2 720 872. For the third year, the expected sales will be increase 15% from the second year which is equivalent to RM 3 129 003. Months Sales Forecast (RM) January 188 210 February 188 210 March 188 210 April 197 621 May 197 621
The Essay on Describe how marketing techniques are used to market products in two organisations
Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to ...
June 197 621 July 207 502 August 207 502 September 217 877 October 217 877 November 228 771 Decembers 228 771 Total 2 465 793 YEAR AMOUNT (RM) Total year 1 2 465 793 Total year 2 2 712 372 Total year 3 3 119 227 Increment for year 2 (%) 10% Increment for year 3 (%) 15% 2. 2Competitor Analysis Competitors are the other companies that offer similar products or services in the industry. As an example, in the automotive industry, Proton will compete with other automotive companies that offer same products such as Perodua and Toyota. The other companies also currently have the same target market with our company.
The competitors are usually the existing companies that have been in the industry for the long period. In order for Majestic Company to get in the market of the industry, our company must identify the competitors’ strengths and weaknesses. COMPETITORS STRENGTHS WEAKNESSES KRAFT FOODS (1980’s) The biggest company that produces cookies in the industry Currently have three factories in Malaysia Best-known brand products Have lots of promotions and sponsorships to attract customers Examples of famous products are Chipsmore and Oreo There are only packaging in big quantity More focus on the healthy cookies JULIE’S (1984)
The ingredients are free from any harmful artificial addictive and calories Have variety of products Cheap Had achieved Industry Excellent Award 2005 for the most quality products Examples of famous products are Peanut Butter Sandwich and Julie’s Love Letter Packaging only focus on big quantity Cannot purchase in small quantity Sometimes produce weird flavor of cookies such as seaweed NORAINI COOKIES (1984) No. 1 selling cookies in home-made recipe Confirm ‘Halal’ local Bumiputra products One of the products of Bumiputra that is worldwide trading such as to Dubai, Vietnam, Singapore and United Kingdom Have variety of products
The Essay on Ansoff's Product Market Grid
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...
Can be one of the idol for new Bumiputra rising cookies company Lack of promotion Difficult to find in small retail shops More focus to the festival cookies MUNCHY’S (1991) More to fun and games cookies such as Music cookies Have a lot of promotions to attract customers Examples of famous products are Wafer Stick and Music Expensive Target market more focus to children 2. 2. 1Market share Market share is the percentage of the market that had been control of the company. The table show the market size of other competitors before BisCute Sdn. Bhd. enters the market. No Name of Company Market Size (%) Estimate Sales every Month (RM) 1
Kraft Food 30 750 000 2 Julie’s 20 500 000 3 Noraini’s Cookies 10 250 000 4 Munchy’s 25 625 000 5 Others 15 375 000 Total 100 2 500 000 Below is the pie chart representing the percentage of market size before BisCute Sdn. Bhd. enters the market. After the company analyzed the strength and the weaknesses of the competitors, BisCute Sdn. Bhd. had target to take over % of the market. The table shows the expecting market sizes of Majestic Company and the other competitors. No Name of Company Expecting Market Price (%) Estimate Sales every Month (RM) 1 BisCute 7. 5284 188 210 2 Kraft Food 28 700 000 3 Julie’s 19 475 000 4 Noraini’s Cookies
9 225 000 5 Munchy’s 23 575 000 6 Others 13. 4716 336 790 Total 100 25 000 000 Below is the pie chart representing the percentage of market size after BisCute Sdn. Bhd. enters the market. 2. 2. 2The SWOT Analysis Below are the SWOT Analysis that we compile during the research. 1. Strength a) Bumiputera Company. b) Sendirian Berhad Company. c) Sole Owner not a partnership. d) Location in Shah Alam near to residential area, manufacturing and industries. e) Business decision can be made by the owner himself without any permission from partner. f) Transportation and facilities in this area are very good 2. Weakness a) Limited Fund.
b) Cost of running and maintaining factory. c) Training employee incur cost. d) New company. e) No reputation. f) Production cannot meeting demand at the moment. 3. Opportunity a) New company with new product. b) Wide market share in Malaysia. c) Lot of festive and seasonal celebrations in Malaysia. d) Market segmentation not only targeted to certain audiences. 4. Threat a) Because it is a seasonal business the sales are volatile and fluctuate. b) Need to compete with some well-established competitor. c) Technology and machinery need to be upgraded often. 2. 3Financial Source The company’s project implementation is about RM 220 000.
The owner of the company contribute the capital which is amount RM 57 000. EQUITY CONTRIBUTION PERCENTAGE (%) AMOUNT (RM) Ejan Benjo ( GM / owner ) 100 57 000 TOTAL 100 57 000 2. 3. 1 Sources of fund Sources Amount (RM) Equity contribution 57 000 Hire purchase 98 000 Term loan 65 000 Total 220 000 CHAPTER 3 : IMPLEMENTATIION STRATEGY 3. 1Our Product Profile As a new company, BisCute Sdn. Bhd. offered five flavors of cookies as the trial to the market. They are vanilla, mixed nuts, mixed fruits, caramel and chocolate. The company chooses the flavors as they are the best flavors that the company thinks that may enter the market.
The descriptions of the product are:- 1) Vanilla The company main product use essence vanilla to get the flavor. The essence is the best essence from the best brand in the market. The inspiration to produce the cookies with this flavor came from ice-cream. A lot of people love vanilla ice-cream and the company decide to produce the vanilla cookies. When people eat the cookies, they can taste the vanilla flavor as they eat the vanilla ice-cream. The company want the consumer to enjoy the taste of vanilla of the cookies as same as they enjoy taste the vanilla flavors of ice-cream.
This is the only cookies in Malaysia that use vanilla as its main ingredient. 2) Mixed Nuts There are several type of nuts that had been use to produce the cookies with the flavor. There are almond, walnut, hazelnut and peanut. This flavor dedicated to nut lovers. The company had found that, there are a lot of nuts because they are so crunchy, nutritious and tasty. So, the company will produce the cookies that can fulfill the benefit of nuts when people eat the mixed nuts cookies. 3) Mixed Fruit There are different type of dried fruit that had been use to produce the mixed fruit flavor. There are raisin, blueberry and raspberry.
Some people just love the sweetness of the fruit that are so unique and original. Besides that, there are some people who love to eat fruit because fruit is rich with vitamin c. The company produces this flavor for the fruit lovers to enjoy the sweetness of fruits when they eat the company’s cookies. They will taste the variety of flavor of the fruits from this cookie. 4) Caramel Caramel flavor is the flavor that can be getting from the sweetness of brown sugar. Brown sugar is a type of sugar that has brownish color and sweeter than the sugar. The company produces the cookies for the people who love sweet food.
Although the cookies are sweet, brown sugar gives less effect to the healthy than sugar. So, people can enjoy the cookies and still care about their health. 5) Chocolate Chip Chocolate chip flavor is the forever favorite’s flavor of cookies. Chocolate chip cookies love by all people from every age, gender and social class. People just love the chocolate taste can brought happiness and calmness. So, company had decided to produce this flavor because the market are large and there a lot of demand. These five flavors are the beginning of the BisCute Sdn. Bhd. to enter the market of cookies.
If there are good respond from the customer for this product, the company will add the variety of the products offer. 3. 2Business Administration Model In administration plan, our company needs to know about the management of company which includes organizing people and manage resources in an efficient to achieve the goals and objective of the company. In this section, it also describes about the important of administration plan which are to manage the entire company department such as marketing, operation, financial and advertising. It is to make sure the all of department staff can give a full commitment to generate income for our company.
In part of company production, administration plan can help our company increase the high quality of our company product according to the government regulation. The high quality of production can give more advantages to our consumer and also to our company because it can satisfy consumer needs and wants. Administration plan also can make all of our workers give their full cooperation in daily company production. It would make the performance of our company become more successful at the same time can gain a profit. The successful of cooperation can generate a high quality of our product.
Finally, it can increase the economic growth in the cookies industry. At the same time, our company can provide the job opportunities to other people and decrease the rate of unemployment in our country. Organization Chart List Of Administrative Personnel No. Position No. Of Staff 1 General Manager 1 2 Operation Manager 1 3 Supervisor 1 4 Labors 20 5 Marketing Manager 1 6 Sales Executives 1 7 Financial cum HR Manager 1 8 Clerk 1 9 Driver 2 Total 29 3. 2. 1Schedule Of Tasks And Responsibilities General Manager Manage the company operations, resources, material usage and other Plan the activities of the company
Have to know the duties of all the departments and gives the orders and directions to all of the departments Accept and make the approval of the proposals Establish the policies and procedures of the company and ensure that all the managers and subordinates follows it Ensure all works done by the subordinates follow the timetable and quality of work that have been stated in the policy Act as the leader of the company and be responsible to coordinate the subordinates Take care about the welfare and safety of the subordinates
Handle the process of recruiting new employees Oversees and firms marketing and sales functions Identifies the new target prospects and set the monthly sales target Manage the revenue and costs element of the company’s financial statement Approve or reject the budget that have been prepared by the financial manager Review the financial statement of the company 1) Marketing Manager Monitor the activities of the sales, advertisement and promotions Plan and evaluate a new marketing strategy
Ensure the sales target that have been set by the company can be achieve Make the survey that related to the customer satisfaction to increase the quality of the products Determine the uniqueness of the products compare to the competitors’ product Make the research and development Prepare the marketing budget 2) Operation Manager Monitor the activities related to the company operation, process and production of the products Ensure the production target that have been set
by the company can be achieve Look for the suppliers to supply the inventories and raw materials Look after the maintenance and service of machines for production process Ensure the quality of the production meet the quality control Ensure the production level optimize Prepare the production budget 3) Financial cum Human Resource Manager Prepare the financial statement of the company Monitor the company’s flow of cash and financial instruments Prepare the financial report at the end of each year Ensure the stabilization of the company financial Approve or reject the budget from other departments
Prepare the company’s yearly budget Take care of the subordinates welfare Control the wages, claim, bonus and allowance of employee Manage the hiring process 4) Supervisor Report to Operation Manager Control the production process Supervise the labors 5) Clerk Responsible in clerical work Calculate and check the stock 6) Labors Prepare the mixture of the cookies Responsible to packaging, controlling the machine and arrange the stocks 7) Sales Executive Do the sales and marketing Meeting, present the product and closing deal with prospect Report to the marketing manager Handle the promotion of the products 8) Driver
Send product to the wholesalers and retailers Schedule Of Remuneration ( Salary ) Position No. of Staff Monthly Salary (RM) (A) EPF 12% (RM) (B) Socso 2. 5% (RM) (C) Total Amount (RM) (A+B+C) General Manager 1 3 000 360 75 3 435 Marketing Manager 1 2 800 336 70 3 206 Financial Manager 1 2 800 336 70 3 206 Production Manager 1 2 800 336 70 3 206 Clerk 1 800 96 20 916 Total 12 200 1 464 305 13 969 List Of Office Equipments And Supply No. Item Quantity Cost Per Unit (RM) Total (RM) 1 Computer 5 1 800 9 000 2 Photocopy machine (printer and scanner) 1 5 000 5 000 3 Telephone 5 150 750 4 Fax machine 1 500 500 5 First aid box 1
100 100 6 Fire extinguisher 1 500 500 7 Dustbin 5 5 25 8 Broom set 1 20 20 9 Air conditioner 2 1 500 3 000 10 Emergency light 4 150 600 11 Exit signboard 1 100 100 12 Smoke censor 4 250 1 000 13 Heater 1 50 50 14 Refrigerator 1 500 500 Total 21 145 Administrative Budget Subject Fixed Assett Expenses (RM) Monthly Expenses (RM) Other Expenses (RM) Total (RM) Fixed asset expenses Office equipment 21 145 21 145 Furniture 12 400 12 400 Working capital Salary General Manager Marketing Manager Production Manager Financial Manager Clerk 3 000 2 800 2 800 2 800 800 3 000 2 800 2 800 2 800 800 EPF 1 464 1 464 SOCSO 305 305 Bills
Electricity Telephone Water Internet 500 400 200 250 500 400 200 250 Factory rental 2 000 2 000 Other Expenses 1500 1 500 Total 33 545 17 319 1 500 52 364 3. 3Operation Model In operational plan, it describe about the physical necessities of business operation such as business location, facilities and equipment. The process of operational plan depends on what kind of business that we need to do. For BisCute Sdn. Bhd. , we want to involve in cookies industry. So, our company needs to search a lot of information about inventory requirements and supplier, and description of the manufacturing process in the cookies industry.
It also thinks about operating plan as outline of the capital and expenses requirements to run our business from day to day. Our company needs to know the process of the manufacturing and delivery by producing our product in market. In operational plan consist of two stages which development section and production process section. For development section, it explains about how our product will be made and describe about the problems that may occur in the production process. Production process consist of the detail information how our company produce our cookies product in daily.
Finally, our company needs to fulfill all the above information to make sure the production of our company can achieve the goal. 3. 3. 1Operation Process STEP 1: The Operation department of BisCute Sdn. Bhd. deal with suppliers for raw materials STEP 2: The department select the best quality of raw materials STEP 3: Delivery of raw materials to the factory STEP 4: After selecting raw materials process, we mixed the ingredients together in the mixer STEP 5: After fully mixed the ingredients with the selected flavor, shape the dough STEP 6: Baked the dough within 15 minutes in the oven
STEP 7: The next process is the cooling process of the baked cookies before inspections take place STEP 8: Do the quality inspection for the cookies to ensure that the cookies supply to the customers is the best quality of cookies STEP 9: Packaging process take place to ensure the cookies are well stored STEP 10: Then, packaging inspection will take place to reject any defect packaging of cookies STEP 11: Store the cookies in the store room and ready to be supply STEP 12: Delivery of finished products to the retailer and wholesaler Operation Flowchart Material Equipment (Daily operation) Type of material Quantity
Price per unit/kg (RM) Total (RM) Flour 250 kg 2. 49 622. 50 Egg 1 000 units 0. 26 260. 00 Sugar 75 kg 2. 10 157. 50 Margarine 100 kg 7. 90 790. 00 Mixed Nuts 25 kg 25. 00 625. 00 Chocolate Chip 25 kg 17. 00 425. 00 Mixed Fruits 25 kg 15. 00 375. 00 Cocoa Powder 10 kg 40. 00 400. 00 Soda Bicarbonate 10 units 1. 50 15. 00 Caster Sugar 25 kg 4. 40 110. 00 Brown Sugar 150 kg 4. 40 660. 00 Essence Vanilla 20 units 1. 70 34. 00 Total 4 474. 00 3. 3. 2Purchase Projection Purchase forecast is the expected purchase that the company target to have. BisCute Sdn. Bhd. ‘s expected purchase for the first year is RM 1 112 984.
For the second year, the purchase for the company will increase 10% from the first year which is equivalent to RM 1 224 282. For the third year, it is estimated to increase about 15% from the second year which is RM 1 407 924. List Of Machine And Equipment No Type of Machine Quantity Price Per Unit (RM) Total (RM) 1 Mixer 1 16 555 16 555 2 Cookies Shape Machine 1 25 000 25 000 3 Oven 2 5 900 11 800 4 Packaging Machine 1 35 600 35 600 Total 88 955 No Type of Equipment Quantity Price Per Unit (RM) Total (RM) 1 Shelves 10 76. 00 760. 00 2 Trolley 5 77. 00 385. 00 3 Table 20 45. 60 912. 00 4 Aluminum tray 100 9. 90 990. 00 5 Uniform set
50 45. 00 2250. 00 6 Box 1 200 1. 20 1 440. 00 Total 6 737. 00 Salary Position No. of Worker Salary (RM) EPF 12% (RM) Socso 2. 5% (RM) Total (RM) Supervisor 1 1 000 120 25 1 145 Driver 2 800 x 2 = 1 600 96 x 2 = 192 20 x 2 = 40 916 x 2 = 1 832 General worker 20 800 x 20 = 16 000 96 x 20 = 1 920 20 x 20 = 400 916 x 20 = 18 320 Total 23 18 600 2 232 465 21 297 Operation Budget Items Property Budget (RM) Monthly Budget (RM) Miscellaneous Budget (RM) Total (RM) Fixed asset Machines Equipments Lorry 88 955 6 737 30 000 88 955 6 737 30 000 Salary Staffs EPF (12%) SOCSO (2. 5%) 18 600 2 232 465 18 600 2 232 465 Delivery services
2 000 2 000 Bills Electricity Water 3 000 1 500 3 000 1 500 Insurance and Road tax 3 000 3 000 Other expenses 2 000 2 000 Total 125 692 27 797 5 000 158 489 3. 4Pricing Strategy Pricing strategy is an important strategic issue because it is related to product positioning. Thus, BisCute Sdn. Bhd. had chosen cost-based strategy and value-based strategy in implementing the strategy. a) Cost-based Strategy Cost-based strategy is the strategy on pricing the product based on cost plus a mark-up profit. Mark-up is the profit that we get from selling the products. Price per unit = Cost + Mark-up = 3. 55 + (66. 1972% x 3. 55) = 3.
55 + 2. 35 = RM 5. 90 b) Value-based Strategy Value-based strategy is the strategy on pricing the product that can show the quality of the product. BisCute Sdn. Bhd. used high quality of raw materials to ensure that our company produces high quality of products that can fulfill the customers’ needs and wants. 3. 5Marketing Strategy 1) Product Strategy BisCute Sdn. Bhd. produces our own cookies as a consumer product. There are several types of flavor which are mixed nuts, mixed fruits, chocolate chips, vanilla and caramel cookies. Our company use products attributes and product packaging as our strategy. 2) Products attributes
a) Products design Mostly, the design of the cookies is important to make our product become more interesting in terms of shape and thick of the cookies. b) Products quality Quality of our products must be getting a proven by Ministry of Health and also from JAKIM that can give the HALAL logo for our company products. This will make our customer more confident about quality of our products and can contribute them to buy it. We also will apply to get GMP status and ISO from SIRIM. c) Products features The raw materials that our company uses in production cookies must be high quality to make all types of our products become tastier.
3) Packaging The important of packing is to make sure the condition of the products always in good condition and durable of that product. Our company chooses to use plastic and box to packaging our products. The packaging of our products depends on the quantity which is: a) Plastic For small quantity, our company will pack three cookies in one packet. Then it will repackaging into one box which is one box contain 12 packet of cookies. b) Box Our company use box in packaging strategy when to make delivery to our dealer and wholesaler in terms of big quantity.
It is to make sure the process of delivery becomes easy and avoid any defect of our products. 4) Place/Distribution Strategy Place or distribution market means that the channel that our company use to sell our product in the market according to our target market. There are several channels that our company uses which are: a) BisCute Sdn. Bhd. Consumer First distribution market is BisCute Sdn. Bhd. sell directly to consumer. Usually, this distribution is suitable for consumer who lives nearby our company area. It was easily to sell di
