3 1. Executive Summary Sweet Love Bakery & Deli, LLC, hereby known as Sweet Love, is a start-up bakery, coffee & deli retail establishment to be located in the south-west area of Chandler, AZ. The area provides a good customer base for this type of business. Sweet Love will serve the local residents an assortment of bakery goods, coffee & tea varieties, quickly prepared breakfast and lunch foods, soups and homemade ice cream. Sweet Love’s intent is to bring back the sense of a neighborhood bakery where one can be relaxed and fully enjoy a moment of edible pleasure.
Sweet Love is currently seeking financial investments in hopes of having a Grand Opening on January 21. We feel there is a tremendous opportunity available for a bakery to prosper in the location identified. 1. 1 Mission Statement Sweet Love Bakery & Deli is committed to providing the community with exceptional bakery goods, friendly customer service and a comfortable atmosphere which will compliment and encourage their indulgence. 1. 2 Business Opportunity The bakery’s location is within blocks of the active adult community called Sun Lakes where the primary target customer resides.
The community’s demographics show an average age of 64, moved to Arizona from elsewhere, have a median income of $46,000, live in an average priced home worth $210,000, live an active lifestyle and enjoy the good things in life. Surrounding the Sun Lakes community is an area known as Ocotillo. Primarily a residential area, Ocotillo has some well embedded businesses within the community such as Intel, Orbital Sciences and Avnet to name a few. The area’s residents are some of the top wage earners in Chandler with a median income of $82,000.
The Essay on Home Sweet Home Community Typical Apartments
"Home Sweet Home" There are hundreds of people, young and old that live in my apartment complex and each of them have a different and unique story to share. My story is that I come from the typical middle-of -nowhere suburbia, where the grass is always green, and all of the houses look the same. In that community it is easy to become too comfortable, and forget that things aren't so "perfect" in ...
There are nearly 75,000 total residents within a three mile radius of where Sweet Love will be located. The products to be offered by Sweet Love will set it apart from current competitors and will provide other avenues of business as the company grows. Because of the intentional choice to periodically change some menu items, the customer should be enticed to make regular visits which will prompt regular purchases. 1. 3 Product/Service Description Fernando truly has an individual method to his way of creating his culinary art. Several of his creations have recognizable descriptions, i. e.
brownies, cherry pie, but the care and quality of his work enhances the pallet beyond simple description. Along with the atmosphere of the retail store, the impeccable customer service, and our attempt to keep prices reasonable, all business expectation will be met or exceeded. Sweet Love is prepared to approach this venture in a way that is different from similar local businesses. Our bakery goods will be of a unique style that can only be accomplished by a trained Pastry Chef. All goods offered to the consumer will be distinctive as to taste, texture and style which will help to create brand recognition.
Our expectations are to market our product not just as a bakery item, but as a Sweet Love product. Sweet Love Bakery & Deli, LLC 4 1. 4 Current Business Position The owners of Sweet Love Bakery & Deli, LLC have an excellent background for running this type of business. Fernando Romero is a graduate from the renowned Scottsdale Culinary Institute and received his training as a Pastry Chef. He approaches his art in a unique and masterful way creating patisserie and baked goods which have no equal. Fernando also has a keen sense of cost control by creating several different types of product with a set amount of ingredients.
His tactic is to create as many assorted items with the least amount of ingredients thus minimizing inventory. He also owned a restaurant in Santa Barbara, CA before moving to Arizona. Jorge Alire received his Bachelor’s degree in Business Administration from Western International University graduating with honors. He has worked with a few start-up small companies where he played pivotal roles in getting those businesses off the ground and into full production. Jorge has also managed several departments within large corporations giving him solid experience and firm knowledge in operational and personnel management.
The Business plan on Retail Buyer Company Products Buyers
Executive Summary This business plan details the launch of a start-up company known as the Import Export Company (IEC). The company functions as a 'middleman' in purchasing housewares from manufacturers in China and reselling the products to retail buyers in the US and Canada. The Import Export Company is primarily an independent import / export business. The products we import from China are ...
His organizational skills are exceptional and his positive work ethics make him the ideal entrepreneur. Jorge also possesses the people skills and friendly demeanor that is required for a customer driven business. 1. 5 Financial Potential Sweet Love expects to generate $230,000 in revenue the first year with just walk-in retail business. One average commercial account can enhance the revenue by as much as 20% with a 8% increase of outlay. Each commercial account thereafter will have an additional 22 – 25% affect on revenue even with the addition of part time employees.
The company expects to double its revenue in year two and be maintaining 5 commercial accounts. By year three the company is anticipating leasing other production space and promoting two part time employees to full time. Our goal is to obtain up to ten commercial accounts and open another retail facility in Gilbert or Scottsdale. 1. 6 The Request The owners and founding members of Sweet Love are willing to invest an additional $10,000 and are seeking funding of $52,000 from an investment partner. Such a partner would enjoy the benefits of becoming a passive member of the company.
The funds sought will be used to purchase the remainder of equipment needed and pay for the initial operating expenses. We are also expecting to seek up to $100,000 but no less than $75,000 in year two if our business strategy is successful. These funds will be used to obtain additional production space and required equipment. At that time Sweet Love is willing to secure this amount as a standard debt if investment money is not available. Sweet Love Bakery & Deli, LLC 5 2. Company Overview The idea of Sweet Love came during a conversation with a retired gentleman and his wife who hail from Michigan.
The couple are full time transplanted residents of Sun Lakes and mentioned how they truly miss the concept of a neighborhood bakery, which is prevalent in the Midwest and Eastern portions of the country. After researching the idea for feasibility, competition, suitable locations and cost factors, we concluded the idea held merit. We followed up with potential customer surveys conducted in the local area and the responses showed a desire for such an establishment primarily due to the lack of choice and dissatisfaction with the current available bakery options.
The Business plan on Bakeries Industry
The Retail Bakeries Industry report contains the most recent data and analysis on the industry's key financial data, cost and pricing, competitive landscape, industry structure. Also updated are the latest trade, shipment, and inventory data available through January 2013. This update provides the data necessary to make informed forecasts and business planning after the recent seasonal changes in ...
The decision was made to pursue the venture and the planning process began. 2. 1 Business Description Sweet Love Bakery & Deli is a Limited Liability Company that will provide its customers with a delectable sensory experience. The bakery will provide seating both inside and on a connected patio for 25 – 30 people initially. The furniture is comfortable but contemporary. The inside tables are wood and seat four on seat padded wooden chairs. The outside tables and chairs and of a plastic and metal construction. Background music of changing genres will play during inside business hours.
The bakery will open Tuesday – Thursday, 6 am – 2 pm, Friday, 6 am – 4 pm, Saturday 7 am – 3 pm and Sunday 8 am – 1 pm. The menu will consist of various regular and low sugar pastries, pies (full pan and individual sizes), tarts, cakes, cookies, breads, mousse, eclairs, scones and “home made” ice cream. The first two business hours of each day, additional items such as breakfast burritos, english muffin egg sandwiches and sweet muffins will be served. From 11 am – 1 pm various lunch items such as wraps, simple sandwiches and soups will be available for purchase.
Sweet Love will also serve a variety of coffees and tea as well as the usual water and juice products. The total menu will only have certain items available on most days. The intent is to provide some variety while maintaining a structured operation. Also, some food items are seasonal and will only be available during that time in order to hold down costs. 2. 2 Company History The planning process has taken some time to complete because the company members wanted to be sure all possible situations and issues were addressed.
Part of that process was conducting market research and analyzing the opportunity. Since then a leasing agreement was negotiated and signed, contractors were summoned for bids, legalities were completed, and equipment was searched for purchase. The business is currently in the process of remodeling the leased building to accommodate the equipment, storage and retail space required. Equipment quotes have been received, permits are in order, all necessary business licenses have been granted or are in the process. The only hurdle remaining is funding. Sweet Love Bakery & Deli, LLC
The Term Paper on Avce Business Studies Description of Product
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6 2. 3 Current Position and Business Objectives Currently, the main goal is to get the remodeling completed so the equipment can be installed when it arrives. A shortfall of nearly $50,000 remains and is required to get the business doors open. Our intention is to only use the business loan process as a last resort. The revenue generated so far has helped pay for all expenses up to now. Some money, $2000, has been put aside as a “rainy day” fund. We see a bright future for Sweet Love Bakery & Deli. We’re certain that a positive cash flow will be realized within the first year.
We’re also certain that we can obtain the commercial business that will be needed to insure longevity. The commercial business will come from providing our good to resorts, restaurants, other businesses, hotels and to conventions/business meetings. We will not seek business in catering. We will however make a cake for any occasion or event. 2. 4 Ownership The LLC members consist only of Jorge & Chris Alire and Fernando & Anna Romero. No other members exist at this time. Jorge will run the daily business aspects of the company as well as engage in seeking the commercial business prospects.
Fernando will run the operations activities, maintain the equipment, handle inventory control and supervise future employees. The company currently has no debt and all avenues are being taken to maintain that status. The business has established a banking relationship with Bank of America 3. Product & Service Description Our goods will be the best thing since slice bread, literally. We will insure the quality of everything we make well be beyond comparison. We will not settle for the same boring bakery goods found at the local supermarket made
The Business plan on Customer Service 8
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by those who received a weeks worth of store training. Our name will be synonymous with good taste and our product will attest to the training and experience of Chef Fernando. Sweet indulgence will no longer be a negative expression and Sweet Love will carry a whole new meaning. 3. 1 Product Overview All goods made at Sweet Love will be available with sugar free or low sugar content. Of course, each will also be available with regular sugar. Our intent is to please everyone when they taste our product. We will not make doughnuts because the equipment required is cost prohibitive.
We’ll let the supermarkets handle the doughnuts. Our quality standards will dictate that the taste of the product today, is as good tomorrow, as it was last week. We will offer various pies in the regular size pan so the customer can take it home. We will also offer that same type of pie is a smaller individual size, with no difference in taste from the larger, so the customer can indulge at the store or maybe at work. By this, we do not have to slice into a whole pie to serve one piece which can potentially cause waste and costs money.
Specialty coffees, espresso-based drinks, desserts and pastries, baked goods, light sandwiches and soups will be made fresh and presented in an upscale manner but will be priced for the working man’s budget. Sweet Love Bakery & Deli, LLC 7 3. 2 Competitive Analysis The current primary competitors are the local supermarkets, i. e. Fry’s, Basha’s, Safeway, who produce baked good but lack a quality product. As I mentioned above, we cannot compete with them in regards to cost concerning doughnuts. In the same respect, our cost may be a bit higher when it comes to cookies and cakes but we know our items will be deemed worth the price.
Our advantage comes in the service provided and the quality of the product served. The only other competitor in the local area is a franchised outlet called Paradise Bakery & Cafe. There are several throughout the Phoenix metro area and can be found in malls and large shopping centers. There is one located about four miles from the location of Sweet Love. They are more know for their sandwiches then for baked goods. 3. 3 Inventory Control Food items carry a short life span and proactive control will be the standard at Sweet Love. The owners strive for perfection so to have food item become waste will be unacceptable.
The Business plan on Conceptualizing a New Product or Service Division of an Existing Business
The success of an organization depends on the strategic plan. In the plan, it will define the mission, vision, ad value statements. The strategic plan is designed to assist the organization with its strengths, weaknesses, opportunities, and threats. The SWOT analysis will help develop a strong strategic plan and map out the direction to follow to achieve an organizational vision and goal. The ...
Fernando will manage all issues related to the items made and the inventory used to make them. We will have a walk-in refrigerator and freezer as well as a smaller flash freezer. The dry food storage area will also be walked in to and kept pest free. Initially we will keep a predetermined amount of inventory in stock which equates to a one month need. That amount will be adjusted when the data dictates a change. Weekly inventory checks will be performed and orders will be made no more than two days after the check. This of course depends on lead time of the product needed. 4. Services
Where quality is second only to safety, our service is ranked at 2. 3. Nothing can influence a repeat customer like friendly helpful customer service. Good customer service is a rarity anymore. And because we will see a large portion of our clientele in the early morning hours before they’ve had that cup of coffee, why not present a positive attitude. If they’re in the store buying stuff, then there’s all the reason to smile and thank them. Soon we’ll have commercial customers and deliveries will have to be made. It will not be necessary to purchase a vehicle for deliveries in the beginning.
A personal vehicle will suffice initially. The hope is that one vehicle will not be enough to service the outside customer base. Nonetheless, it is the walk-in customer who will be afforded top notch service at all times. 4. 1 Service Descriptions When customers describe our service, they will do so with positive remarks. Along with the quality of our goods, the quality of the service rendered will be complementary. If for any reason a customer shows dissatisfaction with the product or service, immediate means will be taken to remedy their issues.
Pricing is a part of the service provided and all measures have been taken to keep our cost low without sacrificing quality. Sales and promotions will enhance our attempt to please and attract more customers. The same will hold true for our commercial clients who show us brand loyalty. In the same respect we will not put up with belligerent people. Sweet Love Bakery & Deli, LLC 8 4. 2 Competitive Comparison It will be our customer service and willingness to please each client that will add to our success. Our competition will be unable to measure up to our level of service.
They have far too many obstacles preventing them from establishing good customer relations. The supermarkets are too big to maintain a person in the bakery during normal business hours. The franchise is not being operated daily by the owners so the motivation of keeping the customer is not as strong in a hired worker. 4. 3 Service Delivery As mentioned earlier, we will soon have outside clients to whom the product will be delivered. In order to maintain our product quality, especially during the extremes of the Arizona weather, those deliveries will have to be made in a timely manner.
It would be advantageous to make all deliveries before 10 am but that may not always be feasible. Attentive service will be of utmost importance. The better we are at providing our product to a satisfied customer, on time and in the proper condition, will help lead us to a position of being envied by our competition or anyone trying to compete later on. We must also be aware that there is always room for continuous improvement in all aspects of running this business. The moment we sit back on our laurels is the moment we loose momentum and market share. 5. The Industry, Competition and Market
For many years now we have been inundated with information telling us how bad desserts and baked goods are for us. Much of that information has value when presented honestly. I believe the misinformation has caused many of small bakeries to close up shop. It no longer has to be like that anymore. Strides have been made in providing us with sugar substitutes that not only tastes as good as the real thing but so far has not been related to causing any diseases. Chef Fernando has experimented with these sugar substitutes and has created desserts and pastries that taste no different than those made with real sugar.
He believes he can create almost any one of the goods we plan to offer with a sugar substitute and not loose taste quality. I have tasted such creations and I could make no distinction. This is an idea that the market will “eat up”. 5. 1 Industry Definition We will be loosely associated to the food and beverage industry. This is certainly a feast or famine type of industry where only the strong and smart survive. It is estimated that 50% of food establishments close within the first two years. Another 40% close within 5 years. Because of those statistics we have researched the reasons for these closures.
The number one reason we found was due to the lack of proper planning prior to first opening the doors of a new business. Second reason was too much debt at the beginning of the venture. There is a need for this type of establishment in the identified location. The local competition is in the same park but playing on a different field. We have identified the niche within the industry and will capitalize on it. The industry itself is robust, and it is not influenced by outside forces. Either people like the food served or they don’t. Sweet Love Bakery & Deli, LLC 9 5. 2 Primary Competitors
As stated previously the main competitor are the local supermarkets and one franchised bakery. We can establish a competitive edge in certain areas. The first being our diversified choice of items for sale and keeping with the same product indefinitely. Second, we will be able to provide better customer service and our prices can be comparable for like items. Fortunately, they may be unable to match the quality of our goods. Another advantage we will have is the ability to seek clientele outside of the store. This ability is a must if we plan to meet our expectations on time and with the minimal amount of debt as possible.
It is in our best interest to follow our plan and make adjustments before they are needed. Larger businesses are not as flexible to make adjustment immediately. We have no such restraints. 5. 3 Market Growth Market growth is dictated by our ability to do what we say. Very few outside influences can hamper our progress. The biggest foe we have is ourselves. If we fail to provide the goods and services our customers deserve, then we need to seek other ventures. Our growth depends on our ability to seek, obtain and expand our customer base while maintaining the integrity of the business.
5. 4 Customer Profile Basically our customer profile is that of a hungry person looking for a treat to eat. Unfortunately those individual are hard to target. Our identified target market is a person in the 45 years or higher age group who is fairly healthy and makes enough money to have disposable income. This person will initially reside in Sun Lakes or Ocotillo. They are some higher education and enjoy the finer things in life. The target market is brand loyal and will stay so if their needs are met. Should that falter they will find a brand to attend to their needs.
Eventually our target market will expand to include other business that serve similar products but for one reason or another do not make the product. It is more cost effective for them to contract the service. These customers will advance the business farther and quicker that any other entity. Other customer markets will be determined later. 6. Marketing Plan Our plan is to initially use flyers and the local newspaper to market our business. Since we have initially targeted the local resident as our first step customer base, there is no need to pay for other forms of advertisement.
The only other form of advertisement we will use are the craft fairs that are sponsored throughout the valley and state. This has a win-win attached to the time spent at such a fair. We advertise through the purchase of our goods. If they like what they buy, they will be back for more. 6. 1 Competitive Advantage Again, our competitive advantage lays in our ability to adjust quickly. The larger competitors are unable to grab some product and head to a local craft fair without unneeded planning. They also are dependent on the corporation to do their local marketing. We are bound by only ourselves and our desire to succeed.
Our freedom to survive & thrive gives us the advantage. Sweet Love Bakery & Deli, LLC 10 6. 2 Pricing Strategy Our pricing is dependant on the cost of our inventory. Since we know beforehand the amount of product we can acquire from our inventory quantity, and based off competitor pricing, we can adjust accordingly. The average cost increase is 60% which still makes us slightly higher priced on some item when compared to the competition. This is to be expected because we don’t have the buying power as they do. Business increases hiring more workers will have an affect on pricing.
If the two happen at the same time and we hire the minimum, there should continue to be and profit margin rise. The inventory used to make the product does not seem to have the price fluctuation as other commodities seem to have. Eggs are the only product the may fluctuate but it is not often. As our buying power increases we should be able to better maintain a competitive pricing structure. 6. 3 Advertising and Promotion Strategy Initially out advertising will be done through the use of flyers and buying ad space in the Arizona Republic’s and the East Valley Tribune’s food sections.
We will utilize these methods each month for the first six months while keeping track on how our customers heard about our business. After evaluation of those methods we may continue, seek other tools or curtail their use frequency. We hope word of mouth is our best advertising tool. We will also market our good at craft fairs and at gun shows. Both are inexpensive to utilize and allows us to not only market the product but make sales as well. We also will utilize discount cards for the older customers, eventually spreading it to all customers. This will be the type of card that when swiped a percentage will be deducted from the total bill.
It will also allow us to obtain customer information because an info card will be required to be filled out prior to using the card the first time. 7. Operations Fernando will head the operation part of the business. He has the knowledge to work the kitchen and had to make the product. Initially the product will only be sold in house. Inventory to make the product will be bought through local vendors who supply cooking product to other businesses. The operation is the critical factor of the whole business. It controls all aspect of the business and will consume the most man hours.
Fernando and I will be the only personnel working so we expect to devote many hours to the business as we launch the store. I will need to devote my time to running the front of the store during business hours. We expect to hire one or two part time worker within weeks of opening the doors for the first time. Items will be made fresh throughout the morning hours. The first stages of getting the business up and running will be the most critical and a point where focus can be lost. At the same time this is the most important part because it will show us how well we planned the operation portion of the business.
As well, customer and vendor relations are started and the first impression saying is so true at this point. Sweet Love Bakery & Deli, LLC 11 7. 1 Operations Strategy The main strategy is to establish and maintain the quality we aim to be known for. Winning market share and increasing our customer base is dependent on the quality of the product and the service rendered. We also need to be aware of our inventory usage so we can establish a base data point. We have also planned to stay proactive in our business affairs. 7. 2 Ongoing Operations
As the business finds its stride, new workers will be hired on a part time basis. There will be a training period the will take time for the duties Fernando and I will have daily. We have established a rough training guide to help the process when the time comes. So often a business will not think of training and the issues involved until the training is needed. 7. 3 Operations Expenses Our operations expenses are the biggest outlay to date. The purchasing of equipment is the biggest cost but will help our tax liability the first few years. Inventory is our second biggest outlay and all else scoots in behind.
Soon it will be payroll that will become a major expense. We need to continue to find ways to decrease our costs without sacrificing our quality. Cost saving ideas will come as the business gets underway and is part of our Continuous Improvement Program. 8. Management Our management team consists of Fernando and I. The whole operations segment will be managed by Fernando. This includes all baking, cooking, inventory control, equipment maintenance and cleaning, and we will share the morning set up and evening cleaning duties. Jorge will be responsible for all aspects on the front of the store.
This includes the cleanliness, product displays, customer service, handling of the daily receipts and sales calls to find our outside customers. I will also handle any legal, business or personnel issue should they arise. Major decisions will not be handled by only one of us. Any issues concerning funds, people or issues that can impact any portion of the business will be discussed and dealt with as a team. As we can investor they will be consulted but do not have a say in the final decisions. Their input it highly valued and will be given the utmost consideration.
All operations will be control with a software program that has not yet been purchased due to the on going evaluation of different software. 8. 1 Company Organization Fernando will hold the title of Chief Operation Officer, and Jorge will hold the title of CEO. Fernando’s wife will hold the position President of Sales and Contracts while Jorge’s wife will hold the title of President of Customer and Vendor Relations. Both women will not have any responsibilities to the daily operations or collect any salary for their service. Should they spend time working on a project for the business, they will be reimbursed for all their expenses.
Eventually a store manager will be hired to relieve Jorge and Fernando of time that can be better spent on other aspects of the company. Sweet Love Bakery & Deli, LLC 12 8. 2 Ownership & Compensation Not until the company shows a positive cash flow will Jorge or Fernando collect any salary from the business. Each person will be compensated based on their total percentage investment into the company. Funds can be utilized on non-business expenditures with the consent of both parties and said funs will need to be paid back to the company interest free by an agreed upon date.
At some point the company will need to purchase two vehicles which will be used for business related tasks, and one each will be operated and maintained by Fernando and Jorge. 8. 3 Administrative Expenses These expenses are to be kept to a minimum with a goal of no more than 8% of total cost after the initial items are purchased. Normal office items can be purchased at Costco or Sam’s Club to save money. We are currently looking and evaluating the cost advantages of leasing or buying, and which type and size, printer/copier/scan/fax machine.
As far as computer equipment, I have a son who has a BS in IT Management. He works in the industry and can provide equipment at a discounted price and service at no cost. His experience and knowledge has been very helpful in our planning process. 9. Goals and Strategies “Where there is life, there is hope. Where there are hopes, there are dreams. Where there are vivid dreams repeated, they become goals. Goals become the action plans and game plans that winners dwell on in intricate detail, knowing that achievement is almost automatic when the goal becomes an inner commitment. “
— Denis Waitley, author, motivational speaker In a nut shell, our goal is to establish a successful business. Sounds good but without a plan it’s only a dream. We have worked hard to create the plan that will make our dreams come true. I have outlined the major points of our plan, i. e. producing a quality product, extending great customer service, establishing new customers for the retail portion while building a commercial side of the business, developing new creations to offer the customer choice, developing a grassroots – go out and meet the people – policy so we find new customers on their own turf.
Then soon, we expand the business to ensure we continue to make and keep the new customers happy but providing them the quality and service they deserve. This can all be accomplished if we stick to the plan and continue to improve on what has been established. None of this is set in stone but we do have to operate with rigid flexibility. There will be change and we have to be ready for that change. Seeking new business is the pivotal strategy that will allow the business to prosper. Keeping the customers is the strategy the binds it all together. 9.
1 Business Goals First priority is to get the doors open by securing the funds needed, without debt. This goal is in process as I type. The rest of that goal is you reading this and visualizing our dreaming and sharing that excitement with us. The conclusion of said dream is when you write the check and present it to us. Thereafter, each goal has been presented here but is dependent, to most extent, upon the accomplishment of the first goal. Sweet Love Bakery & Deli, LLC 13 9. 2 Keys to Success The major key to our success is our yearning to create
