KFC Corporation (KFC, founded and also known as Kentucky Fried Chicken) is a chain of fast food restaurants based in Louisville, Kentucky in the United States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off fromPepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.
The company was founded as Kentucky fried chicken by Colonel Harland Sanders in 1952, though the idea of KFC’s fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991.[3] Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new corporate re-branding program;[4][5] newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.
KFC’s Responsibility
KFC’s has to provide customers with quality food at a low price with a focus on the speed, service and cleanliness they received while patroning one of their restaurants. KFC’s mission statement
The Essay on Chicken of the Sea Company
Discussion Questions 1. Discuss the consumer decision making process for a product such as canned/packaged tuna and the response hierarchy model this is most likely to be applicable in the purchase of this product. * Consumers of packaged tuna usually go through the low-involvement hierarchy. Unless consumers have loyalty to a certain brand, they usually pick the product with the lowest price. ...
The Association of Kentucky Fried Chicken Franchisees, Inc. is united to protect, promote and advance the mutual interests of all member franchisees and the Kentucky Fried Chicken system.” Aims and objectives of KFC
The aims and objectives of kfc are not only to sell chicken to make money and make a profit, they are to expand as a business whether that’s to be a world wide business or just to open up a phew more restaurants around the country to provide a better service/faster service/better customer service to beat competitors/rivals such as mcdonalds,burger king, pizza hut etc. Business Strategy
The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives. Strategy is management’s game plan for strengthening the performance of the enterprise. It states how business should be conduct to achieve the desired goals. Strategic Objectives
Most of strategic objectives are directed toward generating greater profits and returns for the owners of the business, others are directed at customers or society at large. • Measurable. There must be at least one indicator (or yardstick) that measures progress against fulfilling the objective.
• Specific. This provides a clear message as to what needs to be accomplished. • Appropriate. It must be consistent with the vision and mission of the organization. • Realistic. It must be an achievable target given the organization’s capabilities and Opportunities in the environment. In essence, it must be challenging but doable. • Timely, there needs to be a time frame for accomplishing the objective. After all, as the Economist John Maynard Keynes once said, “In the long run, we are all dead!” When objectives satisfy the above criteria, there are many benefits for the organization. First, They help to channel employees throughout the organization toward common goals. This helps to Concentrate and conserve valuable resources in the organization and to work collectively in a more timely manner.
The Term Paper on Business Intelligence Strategy at Canadian Tire
... BI strategy and structure to follow over the life of the IT strategic plan. Business Intelligence and the Retail Environment Historically, retail organizations have ... that needed to be addressed in order to meet the objective of bringing IT spending as a percentage of sales ... begin analyzing data like a retailer going beyond the store level to examine product, store and margin trends. To facilitate ...
Strategy Levels of a Business
Strategies exist at several levels in any organization – ranging from the overall business (or group of businesses) through to individuals working in it.
Corporate Strategy – is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is often stated explicitly in a “mission statement”.
Business Unit Strategy – is concerned more with how a business competes successfully in a particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.
Operational Strategy – is concerned with how each part of the business is organized to deliver the corporate and business-unit level strategic direction. Operational strategy therefore focuses on issues of resources, processes, people etc. Strategic Management
In its broadest sense, strategic management is about taking “strategic decisions” – decisions that answer the questions above. In practice, a thorough strategic management process has three main components, shown in the figure below:
Strategic Analysis
This is all about the analyzing the strength of businesses’ position and understanding the important external factors that may influence that position. The process of Strategic Analysis can be assisted by the number of tools, including: * PEST Analysis – a technique for understanding the “environment” in which a business operates.
* Five Forces Analysis – a technique for identifying the forces which affect the level of competition in an industry.
* Market Segmentation – a technique which seeks to identify similarities and differences between groups of customers or users.
* Directional Policy Matrix – a technique which summarizes the competitive strength of a businesses operations in specific markets.
Business Plan Market Marketing Analysis
Introduction To evaluate and analyse a "professionally made" marketing plan requires the evaluator, to very critically and closely point out the strengths of the plan, yet also point out parts of the plan that are irrelevant or are in need of improvement (weaknesses). Of course, as this is a professionally written marketing plan, the positive aspects of the plan will vastly out-number the negative ...
* Competitor Analysis – a wide range of techniques and analysis that seeks to summarize a businesses’ overall competitive position.
* Critical Success Factor Analysis – a technique to identify those areas in which a business must outperform the competition in order to succeed. Strategic Choice
Since strategic choice tends to be so fuzzy, it is useful to define the words being used. We shall adopt the following definitions.
_ Choice and strategic choice refer to the process of selecting one option for implementation. _ An option is a course of action that it appears possible to take. The simplest form of choice is therefore between taking an option and not taking it—doing it or not doing it. Most choices have more shades of possibility than this. _ A strategic option is a set of related options (typically combining options for product/ markets and resources) that form a potential strategy. For instance, it might be an option to enter a new market in a new country. The entry to that market with a chosen method of distribution and known way of acquiring necessary distribution resources—in fact, a complete business plan of how to enter the new market
Strategy Implementation
The methods by which strategies are operationalzed or executed within the organization; it focuses on the processes through which strategies are achieved.
