INDUSTRIAL PSYCHOLOGY-CADBURY
First Chocolate For Eating |
Up until this point all chocolate recipes were based on plain chocolate .It was an English doctor, Sir Hans Sloane, who – after travelling in South America – focused on cocoa and food values, bringing a milk chocolate recipe back to England.The original Cadbury Milk Chocolate was prepared to his recipe. |
Cadbury is an British confectionery company owned by Mondelēz International and is the industry’s second-largest globally after Mars, Incorporated.[2] Cadbury was established inBirmingham by John Cadbury in 1824, who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company’s workers good living conditions.
The company is best known for its confectionery products including the Dairy Milk chocolate, the Creme Egg, and the Roses selection box. Dairy Milk chocolate in particular, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company’s bestselling product. Creme Eggs are made available for sale in the United Kingdom from January of each year until Easter, and are the bestselling confectionary product in the country during the period.
The company was known as Cadbury Schweppes plc from 1969 until its demerger in 2008, when its global confectionery business was separated from its US beverage unit (now called “Dr Pepper Snapple Group”).[3] It was also a constant constituent of the FTSE 100 from the index’s 1984 inception until the company was bought by Kraft Foods in 2010.[4][5] Cadbury is headquartered in Uxbridge, London, and operates in more than 50 countries worldwide.
The Term Paper on Cadbury Dairy Milk Chocolate
First of all I acknowledge the blessing of my Allah in helping me in my efforts; I would like to thank all of other helping hands who were with me to make this this project possible. I am also thankful to my senior friend Waseem Cheema MBA 4th who helps me to complete this project in a good manner and within the time period. Mr. Shahzad who recently completed his MBA from NUML also help me to ...
Our business in India
Cadbury India Ltd. is a part of Mondelēz International. Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. Our core purpose “make today delicious” captures the spirit of what we are trying to achieve as a business.
In India, Cadbury began its operations in 1948 by importing chocolates. After over 60 years of existence, it today has six company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) Hyderabad and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai).
The corporate office is in Mumbai.
Cadbury India enjoys a value market share of over 70 percent in the chocolate category and our brand Cadbury Dairy Milk (CDM) is considered the “gold standard” for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.
In the Milk Food drinks segment our main product is Bournvita – the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. We recently entered the biscuits category with the launch of the Worlds No 1 biscuit brand Oreo.
Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, we have worked with the Kerala Agricultural University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Our Cocoa team visits farmers and advises them on the cultivation aspects from planting to harvesting. We also conduct farmer meetings & seminars to educate them on Cocoa cultivation aspects. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury tree!
The Essay on Chocoholics Cocoa Chocolate Shortage
When there is a problem in the world, everyone should unite and try to find a solution. In the expert and graphs from "Chocoholics Take Note: Beloved Bean in Peril," The New York Times introduces and informs us about the shortage of chocolate. In this world there are too many people eating chocolates and too little chocolate is being produced. Even just imagining no chocolate scares people. In the ...
Who we are
Mondelēz International is the world’s largest chocolatier, biscuit baker and candy maker, and the second-largest maker of gum. Every day, our employees create delicious moments of joy by sharing the world’s favorite brands-including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident.
Our locations in India
Registered Office |
Cadbury India ltd.
Cadbury House
19, B Desai Road
Mumbai 400 026
Maharashtra
India
Tel: +91 22 4007 3100 |
Indicative map of India
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Regional Offices |
MumbaiCadbury India ltd.
EL Tara, 5th Floor
Opp Odyssey II
Near Delphi “C” Wing
Hiranandani
Powai
Mumbai – 400076.
Maharashtra. | | ChennaiCadbury India ltd.
146- Second Floor
Royapeth High Road
Mylapore
Chennai 600004.
Tamil Nadu. |
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DelhiCadbury India ltd.
303 – 305
3rd Floor, Vipul Agora
M.G. Road
Gurgaon – 122 002.
Delhi. | | KolkataCadbury India ltd.
9-A Esplanade Row
Kolkota – 700 069
West Bengal. |
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Our Factories |
ThaneCadbury India ltd.
1 Pokhran Road
Eastern Express Highway
Thane 400 606
Maharashtra. | | PuneCadbury India ltd.
Induri Factory
Talegaon Dabhade
Pune 410 507
Maharashtra. |
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Himachal PradeshCadbury India ltd.
Works: Hadbast No 199
Village Sandholi Baddi
Tehsil- Nalagarh
Dist. Solan 173205
Himachal Pradesh. | | GwaliorCadbury India ltd.
Plot No 25
Malanpur
Industrial Area
Village Gurikha
Tehsil Gohad
Gwalior – 477 116
Madhya Pradesh. |
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BangaloreCadbury India ltd.
Jodi Hanumanapalya
Mahadevapura Post
Mangalore Road
Nelamangala 562 123
The Essay on A Village Childhood Community Neighborhood One
In Callwood's depiction of life in "A Village Childhood", a very serene and affectionate village setting symbolizes the author's early childhood years. For me personally, a relatively similar community encompasses a similar amount of individual value for me. This community is the uncomplicated neighborhood where I spent the first eight years of my childhood. The somewhat brief period that I spent ...
Bangalore
Karnataka. | | HyderabadKJS India Pvt. Ltd.
Plot No. 1 & 2
IDA Phase – III
Pashamylaram – 502307
Dist – Medak
Andhra Pradesh. |
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Cocoa Operations |
DharapuramCadbury India ltd.
Cocoa Operations
Sennakalpalayam
Dalavaipattinam P.O
Dharapuram – 638 672
Tamil Nadu. |
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is at the heart of our success
At Cadbury India we have always believed that good values and good business go hand in hand. It’s part of our heritage and the way we do things today. CSR is about growing our business responsibly.
Cadbury India has a tradition of caring for the environment and enriching the quality of lives of the communities we live and work in, through a variety of result-oriented programs.
* Our commitment to the Environment
* Growing Community Value
Our Commitment to the Environment
We are committed to responsible environmental, health and safety management. We aim to look after the health and safety of our people and minimize the environmental impact of our business around the world.
Induri Factory helps provide Safe Drinking Water to 11,000 villagersIn May 2011 with support from Induri Factory a water scheme was inaugurated in Induri village. With a storage capacity of 1.5 lakhs litres, the new water scheme will provide safe drinking water to over 11000 villagers. The development of the new water scheme began in 2005-2006. Induri village is situated on the banks of the Indrani River, which serves all its water requirements. Water from the river is conserved in a water scheme and pumped to the Induri village. The existing water scheme, however, was unable to provide sufficient and safe drinking water to Induri village with its growing needs and population. Hence a need was felt for a comprehensive water scheme to meet the water requirements of the village.While under the existing Rural Water Scheme, the government would fund 90% of the upgradation, the residents of Induri village were expected to raise the remaining 10%. Given Cadbury India’s long association of community development in Induri village, we offered our support, funding over 50% of the remaining budget. Recognizing the importance of safe drinking water for the village residents, we also helped build a filtration system in the water scheme. | |
The Term Paper on Vice President of India
The Vice President of India is the second-highest office in India, after the President.[2] The Vice President is elected indirectly by an electoral college consisting members of both houses of the Parliament. The Vice President would ascend to the Presidency upon the death, resignation, impeachment, or other situations leading to the vacancy in the Office of President. The normal function of the ...
Migratory birds stop over at our Bangalore factory!Water is a precious resource. As part of Cadbury India’s efforts to continuously increase water conservation our Bangalore factory has constructed a check dam to store the rainwater. This dam not only acts as a major ground water replenishing source for the bore wells in the factories and surrounding community, but is also a stopover location for some of the migratory birds! | |
Growing Community Value
Everything needs a little nurturing to help it to grow. Our communities are no different. Cadbury India is committed to growing community value around the world. For our employees, this is about making a difference in the community. Akshaya Patra
As one of the world’s largest food company, we believe that we are in a unique position to fight hunger and malnutrition. One in six people worldwide – more than 1 billion people don’t have enough food to eat. In India, our involvement with Akshaya Patra – a non-profit organization that provides nutritious mid-day meals to over 12 Lakh school children every day, is our flagship program, and our biggest effort in that direction.Our Involvement:Our relationship with Akshaya Patra began with the Delicious Difference Week (DDW) 2010. Over 500 colleagues, in close to 20 locations across India, joined hands with Akshaya Patra to cook and distribute hot, healthy and nutritious food to over 10,000 students over the course of the week.For each colleague who volunteered during the week, we pledged to support mid-day meals for an underprivileged child for an entire academic year. Each colleague’s involvement was therefore a very meaningful and long-term difference to the life of a child.Additionally, as part of our Mumbai Marathon participation in 2011, over 200 colleagues ran for Akshaya Patra. With the combined effort of the DDW and Mumbai Marathon, we have made a positive difference in the lives of over 2000 children.SARVAMIn response to the 2004 Asian Tsunami crisis, Cadbury committed funds and resources to the Sri Aurobindo Rural Village Action Movement (SARVAM) community project to redevelop two villages in the coastal regions of Pondicherry, India: Poothurai and Perambai in the Villupurum District of Tamil Nadu.
The Homework on Community Service in High School
Community service, work done without pay, is becoming increasingly familiar to high school students nation-wide. Schools are encouraging student to participate in communities that contribute so much to their public education. However, requiring 100 hours of community service is asking too much of students and should be reduced to 50 hours. Students already have their hands full among homework, ...
We have been working in partnership with the local government and local charity, the Sri Aurobindo Society, and it is hoped that the two villages will ultimately become an inspirational example for all of India.Impact: An Integrated Program – A Holistic ApproachSARVAM is founded on the belief that an improvement in quality of life is sustainable only when people are empowered to help themselves, and when they have experienced changes in their personal lifestyles, the development of their village, and feel a sense of unity with the nation they call home.
The SARVAM program is holistic and addresses every aspect of village life including education, health, economic development, vocational training, organic farming and water harvesting.
This has resulted in the major development of village infrastructure and in positive shift in the general mindset, attitudes and values of the villagers- what we know as integral development.Make-A-WishDuring Diwali (the festival of lights) 2009, Cadbury tied-up with Make-A-Wish to support the wishes of children suffering from life-threatening diseases in the age group of 3-18 yrs. As part of the partnership, Cadbury has pledged to fulfill the heart-felt wishes of children. The partnership was an effort to spread Mithaas (sweetness) in the community.Impact:From October 2009 to December to 2010, close to 500 wishes have been fulfilled. To make the experience more involving and intimate for our colleagues, multiple opportunities for employee volunteering were created. During Diwali, colleagues visited 8 hospitals across Mumbai identifying the wishes of children. A national wish-fulfilment event inspired many to be part of the initiative. During Christmas, colleagues played Santa Cause, fulfilling the wishes of 50 HIV positive children of St. Catherine’s Home; spreading cheer in the festival season. In 2010, we spent a day with the children of Mamta Foundation – an orphanage in Pune city that takes care of abandoned HIV+ children.Sahyog- Non-formal school set up by Cadbury for children of migrant workers in BaddiProject:Sahyog – Improving community health through education and primary health care in Baddi, Himachal PradeshCadbury partnered with CAF (Charities Aid Foundation) to identify a local NGO – Ruchi, to help improve health and education. Baddi is an industrial town in the southwestern Solan district of Himachal Pradesh. As a recently declared SEZ, Baddi is getting industrialized at a fast pace. Unable to keep up with the speed of development, some aspects of healthy living have taken a beating. Issues include environmental degradation, sanitation, lack of health and educational facilities. The problems have been further aggravated due to the increased pressure on land and water resources as a result of migrant labour recruited by the industries. Against this background, Cadbury India decided to invest in the health and education of the children and families in the area.Partnering with Ruchi, Cadbury India started work in the village of Sandholi.Impact:Cadbury has set up a non-formal school near Baddi factory as part of our commitment to create prosperous, inclusive and healthy communities. 50 children of migrant workers living have daily access to non-formal education. The project aims at touching the lives of 400 families at Sandholi village by supporting three thematic areas of education, sanitation and health and hygiene.
The Essay on Personal Responsibility Vs Corporate Responsibility
The question has been asked before and I believe it will continue to be asked for many years to come…what is the difference between personal responsibility and corporate responsibility? According to business dictionary personal responsibility is The obligation of an organization’s management towards the welfare and interests of the society in which it operates. A company by the name of ...
With this holistic approach we are hoping to achieve better standards of health and living.The project is helping support integrated child education and health care initiatives in Baddi. In the area of education, the project is focusing on delivery of services from the out-of-school children belonging to disadvantaged groups to ensure that they enroll and stay in school. |
Management Team
Our management team has responsibility for the day-to-day operations and success of the company. The group has extensive food industry experience and management depth.
Irene Rosenfeld
Chairman and
Chief Executive Officer
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Biography
Tim Cofer
Executive Vice President and
President, Europe
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Biography
Pradeep Pant
Executive Vice President and President,
Asia Pacific and Eastern Europe,
Middle East and Africa (EEMEA)
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Biography
Gustavo Abelenda
Executive Vice President and President, Latin America
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Biography
Mark Clouse
Executive Vice President and
President, North America
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Biography
Mary Beth West
Executive Vice President and
Chief Category and Marketing Officer
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David Brearton
Executive Vice President and
Chief Financial Officer
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Karen May
Executive Vice President, Human Resources
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Daniel Myers
Executive Vice President,
Integrated Supply Chain
Biography
Gerhard Pleuhs
Executive Vice President
& General Counsel
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Jean Spence
Executive Vice President,
Research, Development & Quality
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Tracey Belcourt
Executive Vice President,
Strategy
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Board of Directors
Information on the Board of Directors can be found in the Investor Center under Corporate Governance.
Community Involvement
Making a Difference in Our Communities
As one of the world’s largest food companies, we’re committed to fighting hunger and promoting active, healthy lifestyles. And it’s not something we’re doing alone. We’re taking a collaborative approach to tackle these problems – working with consumers, companies, governments and leading non-governmental organizations.
We also know that affecting meaningful change takes time. That’s why we’re in this for the long term, as demonstrated by our contribution of more than $1 billion in cash and food over the last 25 years. And, through our Mondelēz International Foundation we are completing our $180 million pledge to ramp up physical activity, while securing more fresh foods through local agriculture – and better nutrition education – to children and families.
We’re a big company and we know a lot about food – it’s what we do. And that expertise gives us an advantage in developing ways to deal with hunger and obesity in communities around the world. Our diverse approach to community involvement includes:
* Investing in signature community programs that get kids running, playing, making informed food choices, and preparing healthy snacks and growing nutritious foods
* Inspiring employees to contribute time, money and skills
* Responding when disaster strikes with cash and product donations
To make the biggest impact possible, we work with leading non-governmental organizations, such as INMED Partnerships for Children in Brazil, Charities Aid Federation in Russia and Klasse 2000 in Germany, as well as Helen Keller International and Save the Children in Southeast Asia.
Unleashing a Global Snacking Powerhouse
Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s
largest snacks companies, with global net revenues of $35 billion in
2012.
Launched on Oct. 1, 2012, following the spin-off of our North American
grocery operations to shareholders, Mondelēz International is a new
company in name and strategy. Yet we carry forward the values of our
legacy organization and the rich heritage of our iconic brands.
Creating Delicious Moments of Joy
Our dream is to create delicious moments of joy in everything we do.
Our 110,000 employees support this dream by manufacturing and
marketing delicious food and beverage products for consumers in 165
countries around the world.
We are the world’s pre-eminent maker of snacks, with leading market
shares in every category and every region of the world in which we
compete. Mondelēz International holds the No. 1 position globally in
Biscuits, Chocolate, Candy and Powdered Beverages as well as the
No. 2 position in Gum and Coffee.
About three-quarters of our annual revenue is generated in the fastgrowing Biscuits, Chocolate and Gum & Candy categories, and more
than 40 percent of our sales come from high-growth developing
markets.
A Portfolio of the World’s Favorite Brands
Our portfolio features nine billion-dollar brands:
Cadbury, Cadbury Dairy Milk and Milka chocolate,
Jacobs coffee, LU, Nabisco and Oreo biscuits,
Tang powdered beverages and Trident gum.
In addition, our portfolio includes another 52
brands which each generate annual revenues of
more than $100 million.2
Fact Sheet
Our Categories & Power Brands
In 2012, our Power Brands, which represent almost 60 percent of total revenues of more than $100 million.
Compliance and Integrity
A Commitment to Operate in Legal Compliance and with Integrity
Our global compliance and integrity program helps guide our employees to obey all applicable laws and regulations while conducting business around the world. It also emphasizes how important it is for us to act with integrity and make ethical decisions for our business, our shareholders, our employees and our consumers, because their trust and confidence is critical to our success.
Code of Conduct
The Mondelēz International Code of Conduct is a key part of our compliance and integrity program. It includes a set of employee policies that cover ethical and legal practices for nearly every aspect of our business. And it focuses on the personal responsibility each employee has to conduct business legally and ethically. The entire code has been translated into 32 languages and distributed around the world. This allows us to reach almost every employee.
Human Rights
Everyone should be treated fairly and with dignity. It’s a basic human right. And we believe there is a role for everyone to play in preserving that right – from governments and non-governmental organizations to civil society and the private sector. At Mondelēz International, we focus on where we can make a difference in our business operations, with our direct suppliers and in the broader community.
We created three documents that summarize our approach to human rights and the corporate social responsibility expectations we set for ourselves and our suppliers. We encourage you to read them to learn more about our approach and the ways we demonstrate our commitment to treating people fairly and with dignity.
* Mondelēz International Statement on Human Rights
* Mondelēz International corporate responsibility Guidelines
* Corporate Responsibility Expectations for Direct Suppliers
Mondelēz International Statement on Human Rights
The subject of human rights encompasses a range of topics broad in scope and immense in gravity. A tremendous amount of thought, sacrifice and passion has been brought to bear on the subject. While governments and non-governmental organizations have a primary role in protecting human rights, corporations have an important role as well. In our view, our role should focus on where we can make a difference in our business operations, with our direct suppliers, and in the broader community.
Our core belief is that people should be treated fairly and with dignity, which we demonstrate in the following ways:
Our Own Operations. Our corporate Code of Conduct sets out 10 rules that guide everything we do. The third rule states that employees will “Treat People Fairly.” We implement the code through detailed policies that provide guidelines for our employees in certain areas. In addition, we have a robust Compliance and Integrity Program to help us train and monitor in these areas. To learn more, visit our Corporate Responsibility Guidelines.
Our Direct Suppliers. We want to work with suppliers whose own standards of conduct align with ours. To learn more, visit our Corporate Responsibility Expectations for Direct Suppliers.
The Broader Community. Beyond careful oversight of our own operations and our influence over direct suppliers, we are working to address systemic issues. For example, we have embraced certification schemes like Fairtrade, Rainforest Alliance and 4C for agricultural products like cocoa and coffee beans – and have continued to increase the volume of certified beans we purchase. We also work and invest with many valued partners like, The Bill and Melinda Gates Foundation, Deutsche Gesellschaft für Technische Zusammenarbeit GmbH (GTZ), the International Cocoa Initiative, the World Cocoa Foundation, and our partners within the Cadbury Cocoa Partnership, on projects to help improve the lives of farmers and their families.
You can read about our sustainable agricultural activities by visiting Nourishing Our Agricultural Supply Chain. We are also involved in a number of charitable endeavors addressing malnutrition, hunger, and emergency responses to natural disasters.
We encourage you to review our Responsibility Report for a more detailed summary of our activities and charitable endeavors.
Corporate Responsibility Expectations for Direct Suppliers
Each Mondelēz International employee must follow 10 key rules in our Code of Conduct. Common to all of these rules is the imperative to “inspire trust” in all that we do. Underpinning our code is a comprehensive compliance and integrity program designed to ensure that we run our business consistent with our values and applicable legal standards.
We also work with thousands of suppliers, consultants and business partners around the world. Ideally, we and they will have comparably high standards of conduct. Of course, we cannot — and do not presume to — control how they run their businesses. But we certainly take pragmatic steps to align what they do for us with our own standards of fair and honest dealings.
1. Supplier Selection and Risk Analysis.
We begin with the selection process. As we evaluate suppliers, we want to be familiar with their own codes of conduct and reputations, as well as their ability to deliver quality, service, and total value to Mondelēz International..
2. Corporate Responsibility in Supplier Contracts.
Once we determine a good fit with a supplier or business partner, we develop a contract that not only provides the core commercial terms but specifically incorporates our corporate responsibility expectations. For example, we would include legally enforceable provisions on child labor and worker safety. Over the next several years, we will work toward having these corporate responsibility expectations in all contracts with suppliers and business partners.
3. Assessing Corporate Responsibility through PROGRESS.
We are hardly alone in our approach as most major companies have supplier corporate responsibility requirements. Yet most companies are both suppliers and customers, leading to a proliferation of codes of conduct and assessment requests. We helped create a far simpler and better approach for society called Program for Responsible Sourcing (PROGRESS). This industry initiative allows a supplier to provide common information to its customers so each customer can independently reach business decisions in accordance with its own corporate responsibility standards.
We are currently rolling out PROGRESS to our suppliers and business partners. This is an ambitious global effort that will take several years to complete. When dealing with such an important issue as corporate responsibility, we have taken a long-term approach that we are confident puts us on the right path.
Corporate Responsibility Expectations (Supplier Contract Provisions)
In addition to complying with all laws and regulations, Supplier must comply with the following in connection with the goods and services provided to Mondelēz International:
Forced Labor. Supplier will not use any forced labor, which means any work or service performed involuntarily under threat of physical or other penalty. Supplier shall respect the freedom of movement of its workers and not restrict their movement by controlling identity papers, holding money deposits, or taking any other action to prevent workers from terminating their employment. If workers enter into employment agreements with Supplier, workers should do so voluntarily.
Child Labor. Supplier will not directly (or indirectly through the use of its subcontractors) employ any children under the age of 18 years unless legal, necessary, and appropriate and the following are met:
* Supplier will comply with the minimum employment age limit defined by national law or by International Labor Organization (“ILO”) Convention 138, whichever is higher. The ILO Convention 138 minimum employment age is the local mandatory schooling age, but not less than 15 years of age (14 in certain developing countries), subject to exceptions allowed by the ILO and national law.
* Supplier will ensure that employees working in facilities that are manufacturing or packaging Mondelēz International finished products, serving as temporary employees to Mondelēz International, or present at Mondelēz International facilities, are at least 15 years of age (and no exceptions allowed by the ILO or national law will apply).
* Supplier must demonstrate that their employment does not expose them to undue physical risks that can harm physical, mental, or emotional development
Diversity and Inclusion. Supplier will hire, compensate, promote, discipline, and provide other conditions of employment based solely on an individual’s performance and ability to do the job (except as required under collective bargaining agreements).
Supplier will not discriminate based on a person’s race, sex, age, nationality, marital status, ethnic origin, or any legally protected status.
Harassment and Abuse. Supplier will provide a workplace free from harassment, which can take many forms, including sexual, verbal, physical or visual behavior that creates an offensive, hostile, or intimidating environment.
Safety and Health. Supplier will (i) endeavor to provide safe working conditions, (ii) provide its employees with appropriate protection from exposure to hazardous materials, and (iii) provide its employees with access to potable water and clean sanitation facilities.
Third-Party Representation. Supplier will respect the decision of its employees to join and support a union as well as their decision to refrain from doing so where legally permitted.
Working Hours and Compensation. Within the bounds of normal seasonal and other fluctuations in business requirements, Supplier will (i) maintain a reasonable overall pattern of required working hours and days off for its employees so that total work hours per week do not regularly exceed industry norms; (ii) pay fair and timely compensation, including any required premium payments for overtime work; and (iii) advise new employees at the time of hiring if mandatory overtime is a condition of employment.
Disciplinary Procedures. Supplier will not use corporal punishment or other forms of mental or physical coercion as a form of discipline.
Business Integrity. Supplier will promote honesty and integrity in its business conduct by raising ethical awareness among its employees and providing direction and education on ethical issues. Further, Supplier will not: pay or accept bribes, arrange or accept kickbacks, or participate in illegal inducements in business or government relationships.
Environment and Sustainability. Supplier will work to continuously improve its environmental performance by setting and then working toward quantifiable goals that reduce the environmental impact of its activities.
Corporate Governance
Strong Corporate Governance is Essential
For publicly-held companies like Mondelēz International, good governance attributes include:
* Disclosure of the board’s processes
* Independence of a majority of the directors
* Respect for shareholder rights
* Compliance with legislation and regulations
Our Board of Directors believes that effective corporate governance principles and practices, together with the company’s Articles of Incorporation (PDF), By-laws (PDF), Code of Business Conduct and Ethics for Directors (PDF) and Corporate Governance Guidelines(PDF), provide a strong framework to assist them in upholding their fiduciary responsibilities to shareholders and promoting the long-term success of the company.
Food Safety and Quality
People know they can trust the safety and quality of our products. That trust is important to us. And that’s why we work so hard to make quality products that delight our consumers. We’ve put in place strong food safety and quality systems for our ingredients and our products. And we continue to make these systems better to create the great-tasting foods our consumers expect and can feel good about.
Food Defense
Food Defense is Mondelēz International’s way of protecting our finished products from acts of intentional harm. It’s a critical element in maintaining our consumers’ trust. This trust is formed along our entire food chain – from suppliers, to manufacturers and distributors to our retail customers who stock and sell the finished products that consumers know, love and trust.
At Mondelēz International, we believe that it’s our responsibility as a food company, and collectively as an industry, to make sure consumers never have to worry about the food they serve their families. Not just because it’s the law – but more importantly because it’s the right thing to do.
Health & Well-Being
At Mondelēz International, we believe that you can enjoy what you eat and still live a healthy lifestyle. That’s why we’re dedicated to making the foods people love even better. And we’re supporting programs and partnerships that help educate and motivate people to make healthful choices.
Making the Foods People Love Even Better
We’re helping consumers manage their calories, reduce sodium, increase whole grains and reduce fat.
Promoting Healthy Lifestyles
We proudly support initiatives around the globe to educate consumers on nutrition and physical activity. From launching the, INMED Partnerships for Children in Brazil to providing nutrition education to families, to our alliance with the World Food Programme, we’re helping our local communities to not only survive but thrive.
Helping People Make Better Choices
We’re helping consumers make informed decisions by making nutritional information available in a clear, straightforward way. We provide nutrition labeling on all products in all markets worldwide—even when it’s not required. At the same time, how we talk about and promote our products is just as important as the products themselves. That’s why we take great care to market responsibly. We were the first company to announce global principles for advertising to children that continues to serve as a model in the industry. We make sure that our ads comply with the law and the statements about our products are true.
Wellness
We’re accelerating our efforts in health and wellness to help meet the needs of consumers and our business. Our research tells us most people want to eat healthy without compromising on taste. We believe eating the foods you love and living a healthier lifestyle can, and should, co-exist.
We’re dedicated to making the foods people love even better through innovation and supporting programs and partnerships that educate and motivate people to make healthful choices.
Links for easy navigation to the sections below.
* Sodium
* Whole Grain
* Reduce Fat
* Portion Control
* Affordable Nutrition
* Education and Resources
* Strategic Alliances
Making the Foods People Love Even Better
We’re dedicated to helping families make better choices together. We believe we can deliver great-tasting products that are better for consumers.
We continue to make many of your favorites better for you without compromising taste.
We believe being responsive to the health and wellness needs of consumers means that we are constantly evaluating our products. We continue to look for ways to improve our products to make them even better as part of our commitment to health and wellness.
Helping Consumers Reduce Sodium
A growing number of consumers are concerned about their sodium intake and we’re dedicated to helping them make better choices.
In Europe, we reduced sodium across our Dairylea cheese brand by nearly 25 percent since 2009. In Argentina, our popularMayco and Express crackers offer a “made without salt” version.
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Closing the Whole Grain Gap
Around the globe we’ve introduced more whole grain as well. In China, we launched Pacific whole grain biscuits providing 10 percent of daily dietary fiber in one serving. In Europe, we’ve increased the number of biscuit offerings with whole grain by 50 percent by expanding our Belvita and LU Breakfast biscuit and crisp bread lines.
To further promote the benefits of whole grain, our team in Europe is a founding member in the HEALTHGRAIN Forum, a multi-partner, pan European research program. In South America, we launched our Belvita biscuits in Brazil, with 30 percent whole grains; and our Cerealitas brand in Argentina came out with a new linseed variety.
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Cutting the Fat and Calories
Virtually all of our classic products now come in reduced fat or reduced calorie versions such as Reduced Fat Chips Ahoy!cookies.
In Australia, we launched Philadelphia cooking cream, a dairy-based cooking product that has 60 percent less fat than regular cooking cream. We also completed a multi-year trans fat reduction effort to eliminate or significantly reduce trans fats from our entire portfolio around the globe.
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Promoting Portion Control
Experts agree that managing portions can help people manage their calories.
Here are some examples of ways we’re making nutrition and dietary information “easy to digest” around the globe:
• 100-Calorie Packs in the US and in Europe (Milka and Belvita) provide easy-to-manage portion control.
• In the EU, Philadelphia minitubs deliver a single, no-fuss portion of cream cheese in several popular varieties.
• Proalimentar Fruit & Fit biscuits in Iberia come in handy two-biscuit packs for an on-the-go healthy option. Each biscuit is just 49 calories and contains 30 percent real fruit.
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Making Nutrition Affordable and Accessible
Hunger is the world’s leading health threat according to the World Food Programme. One in six people worldwide – more than 1 billion – don’t have enough to eat. As one of the world’s largest food companies, we’re in a unique position to help. Sometimes solutions to hunger lie in innovative products.
In Indonesia, for example, our Biskuat (“strong biscuits” in Bahasa) brand of biscuits enables parents to provide essential nutrients to their children at an affordable price. Developed with input from local nutritionists, Biskuat biscuits are fortified with nine vitamins and six minerals including wheat and milk to give children in Indonesia energy to win the challenges of the day.Biskuat sells for about four cents (USD) for a full serving of five biscuits – an affordable sum in a place where most people live on less than $4 per day.
We offer a similar biscuit in Malaysia and China under the Tiger brand. In Asia and Latin America, our Tang orange-flavored drink is fortified based on regional needs. And Eden-brand cheese sold in the Philippines provides micronutrients iodine, iron and Vitamin A, to help address deficiencies and prevent anemia, especially among children.
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Promoting a Healthy Lifestyle
Around the world, we support organizations and initiatives that encourage food literacy and physical activity.
Providing Nutrition Education and Resources
In addition to these resources we also provide signature programs addressing the unique health and nutrition needs of underserved communities.
Health4Schools
We launched Health 4 Schools, a nutrition and exercise program for school children in the United Kingdom, in 2004. In 2007, the program was expanded to Russia by partnering with Charities Aid Foundation. By granting $1.3 million over three years, we will reach more than 10,000 Russian families. In 2009, we launched the program in Ukraine and Lithuania. The Mondelēz International Foundation is exploring similar programs in Australia, China and five countries in Europe.
Health in Action
In 2010, our Mondelēz International Foundation began partnering with INMED Partnerships for Children to launch a school-based nutrition program called for children in Brazil. It will provide $2.25 million over three years to help children ages five to 14 learn about good nutrition, physical activity, basic hygiene and sanitation instruction. Children will also tend gardens to grow fresh produce for their schools and the surrounding community.
Alimentarnos Para Vivir Mejor – Eating to Live Better in Mexico
In Mexico, 42 percent of children under the age of five suffer from a nutrition-related health problem. To address this need, Kraft Foods, in partnership with Save the Children Mexico, created the Alimentarnos Para Vivir Mejor (Eating to Live Better). The program takes a three-tiered approach to combating health and hunger issues: nutrition education, physical education and personal development.
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Building Strategic Alliances
As a founding member of the International Food & Beverage Alliance, we made a global commitment to the World Health Organization in five key areas: product composition and availability; nutrition information to consumers; marketing and advertising to children; promotion of physical activity; and healthy lifestyles and partnerships.
In partnership with Save the Children in the Philippines and Indonesia, Mondelēz International supports community-based programs that provides meal distribution and nutrition education, reaching more than 180,000 children and families at risk of malnutrition and hunger. The three-year commitment plays a key role in preventing and mitigating food shortages.
We are also one of four founding partners in Project Laser Beam, a five-year, multimillion dollar project intended to speed the eradication of child hunger and malnutrition by addressing underlying social and economic causes. Project Laser Beam is a unique collaborative initiative with the World Food Programme, the Global Alliance for Improved Nutrition, national and local governments and industry.
Communication & Education
Providing Clear Nutrition Information
To make informed decisions, people need the right information delivered clearly and simply. With the exception of single-ingredient products like coffee, we provide nutrition labeling on all products in markets worldwide – even where it’s not required by local regulations.
We generally provide information on at least eight key nutrients – energy (calories), protein, total carbohydrates, sugars, fat, saturated fat, dietary fiber and sodium. And we’re dedicated to front-of-pack labeling that delivers meaningful information at a glance and fits local needs.
Marketing to Children
We take great care to market and advertise our products responsibly. Although we advertise few brands to children around the world, we have a specific policy to guide those efforts. In 2005, we were the first company to announce global policies for advertising to children.
Our marketing to children policy has three focus areas:
• We don’t advertise to children under age 6 (a long-standing policy).
• For children ages 6 through 11, we only advertise those products that meet specific nutrition criteria.
• We do not advertise our products in school.
Our practices have become the model for how and what many other companies advertise to children.
Mondelēz International is a founding member of the International Food & Beverage Alliance, and, along with other members, made a global commitment to the World Health Organization to advertise only products that meet specific nutrition criteria to children under age 12 and to monitor our efforts. We’ve made similar pledges in Australia, Brazil, Canada, India, Mexico, Russia, South Africa, Turkey, the U.S. and all EU countries. Implementing pledges at the national level encourages local companies to follow our lead and to improve the types of products they advertise to children as well.
We have stringent nutrition criteria that guides which products can be advertised to children outside of the United States. TheSensible Solution criteria was developed internally by our nutrition staff, based on dietary recommendations from public health authorities around the world. We also consulted with our external Worldwide Health & Wellness Advisory Council in developing our guidelines on marketing to children.
In the United States, we implement our advertising to children policies through our membership in the Children’s Food and Beverage Advertising Initiative (CFBAI). In July 2011, CFBAI announced that its members agreed to adopt uniform nutrition criteria for all member companies’ products advertised to children. All members will transition to the new CFBAI criteria by January 1, 2014.
In the interim, for products that have not yet transitioned to the CFBAI criteria, we will continue to apply the Smart Choices Program nutrition criteria. The Smart Choices Program’s nutrition criteria are based on the U.S. government’s Dietary Guidelines for Americans and other authoritative nutrition guidance.
Sustainability – Protecting our Resources
Making a Sustainable Difference in Our World
Sustainability is about preserving our world – land, air, water and people. At Mondelēz International, our sustainability journey has put us on a path that is making a real difference.
But, we can’t do everything. So we’re focusing on those areas where we can have the greatest impact and that means the most to our business performance.
Sowing Our Future through Sustainable Agriculture
From cookies to crackers and from chocolates to coffee, our business depends on farm products. That’s why we support sustainable farming projects. It’s good for our business, helps the environment and can improve the lives of local farmers.
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Reducing Our Environmental Impact
We only have one planet. So all of us need to work together and find ways to use less energy, water and other resources and reduce the waste we generate. We’re working on our part.
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Addressing Climate Change
When it comes to climate change, there is no shortage of ideas on how to tackle the issue. We have a point of view and we want to make a difference.
Environmental Policy
Mondelēz International’s Environmental Policy
Mondelēz International is committed to reducing the environmental impact of our activities, preventing pollution and promoting the sustainability of the natural resources upon which we depend, while providing quality products that meet the needs of our consumers.
We also are committed to the continuous improvement of our environmental performance and to meeting or exceeding the requirements of all applicable environmental laws and regulations.
We expect all of our employees to carry out their job responsibilities in accordance with this policy and to report any environmental concerns they have to management.
Workplace and Culture
Every day, our success depends upon 100,000 capable, dedicated and diverse Mondelēz International employees around the world. Treating them well and providing them with a workplace that is safe is the right thing to do and essential for our long-term success.
Safety
Workplace safety is fundamental to our success. In fact, we include it as part of our business plans. Our safety policies and practices are designed to provide a safe workplace for our employees. We’re proud of our safety performance. And we continue to improve our performance every year because even one accident or injury is one too many.
At Mondelēz International, we believe:
* All accidents and injuries are unacceptable and we will strive to eliminate all such occurrences.
* Safety and health improvement is an individual and team responsibility.
* Each of us must be dedicated to conducting all activities with the highest concern for employee safety and health.
* Each of us should participate in a local safety program and actively seek to achieve an accident/injury free work environment.
Accordingly, Mondelēz International is committed to:
* Meeting or exceeding all applicable safety and health regulations.
* Continuously improving the safety of our work environment by investing in our people and our facilities.
* Creating and maintaining a world-class safety culture to achieve an accident-free work environment.
How are we doing?
The programs we put in place at our plants meet the Occupational Health and Safety Assessment Series (OHSAS) 18001 Series, one of the only internationally recognized safety management systems. And, we are proud to see improvements in our safety performance every year.
Wellness
Mixing in Wellness
Healthy employees are engaged and productive. So it’s no surprise that to grow a successful business you need a healthy workforce. That’s why we encourage and support our employees in having healthier lifestyles. We offer various health and well-being tools and resources in many of the facilities we have around the world – and our goal is to expand these efforts each year. Though the current tools and resources may differ based on local and cultural needs, they generally offer similar elements around nutritional, physical and mental well-being. Here are just a few ways we’re helping our employees feel better–physically and mentally:
* Lifestyle improvement programs, such as stress management, weight management and smoking cessation
* Fitness and/or sports facilities onsite, incentives for gym membership reimbursement and employee sports competitions
* Health screenings and exams, including vaccinations and flu shots
* Healthier options and nutrition information in our cafeterias and canteens
* Health newsletters/intranet sites that offer health tips and work-life/flex time programs.
We are also an active member of the World Economic Forum’s Workplace Wellness Alliance. The Alliance brings together 39 multinational companies from around the world that are committed to advancing wellness in the workplace by improving the overall health and wellbeing of the global WORKFORCE.
People and Diversity
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We’re open and inclusive. It’s a simple concept. Being open and inclusive is critical to creating a delicious work experience for our employees and business partners. And it’s the foundation of our strategy to build a high-performing culture.
As a global business, reflecting the face of our consumers in our employees – and especially in our leaders – also is critical to our success. Different perspectives help us see first-hand how we can better meet consumer needs with innovative and delicious foods.
It’s how we do business
Open and inclusive is woven into how we do business every day – from training and development to accountability in leadership objectives:
* We require diversity and inclusion training for every employee at key career stages to sustain a culture that welcomes and values individual differences.
* We develop strategic relationships with external organizations to connect with a broad range of consumers and attract diverse talent to bring a wider spectrum of perspectives to our business.
* We link diversity and inclusion to executive incentive compensation to increase our leaders’ accountability.
We’re committed to supplier diversity
We look beyond our four walls too, to work effectively with suppliers that reflect the makeup of the communities where we live and work. That’s why we’ve had a strong supplier diversity policy for more than 25 years. To help advance our supplier diversity efforts, we offer a supplier registration portal for certified minority- and women-owned vendors.
Read about the rich history of the companies that became Mondelēz International:
Nabisco
LU
Kraft
Cadbury
Christie
Adams
Here are short biographies on some of our founders.
John Cadbury
Holger Sorensen
Theodor Tobler
Jean-Romain Lefevre et
Pauline-Isabell Utile
James L. Kraft
Adolphus Green
Henning Throne-Holst
Dr. Ludwig Roselius
Fred Walker
Joel Owsley Cheek
Johan Jacobs
Johan Throne-Holst
Philippe Suchard
William Christie
Many of our popular brands are more than 100 years old.
100-Year-Old Brands
Our Values
Our Values Guide Us
Inspire trust.
Act like owners.
Keep it simple.
Be open and inclusive.
Tell it like it is.
Lead from the head and the heart.
Discuss. Decide. Deliver.
Our Manifesto
A world full of differences.
Different lives. Different views. Different tastes.
But really, we’re all the same.
Wherever you go.
Whoever you meet.
We all seek joy.
Maybe that’s not too surprising.
What is surprising? A whole new company
That’s been reimagined with a single focus in mind: Create joy.
Provide life’s delicious moments by sharing the world’s favorite brands.
Brands that awaken the senses.
Brighten the day.
Refresh, Renew, Uplift.
We are the people of Mondelēz International.
We make the products that make people smile.
We treat. We fuel. We boost the day.
Small delight moments
Each building on the next…
That remind us, every day is delicious.
Create delicious moments of joy.
That’s our dream.
It’s what guides us.
The way we look at it, it’s not just about lifting a moment with flavor,
It’s about lifting the spirit.
Let the Joy Begin.
Mondelēz International.
Awards and Recognition
2012 Award and Recognition
* Dow Jones World Sustainability Index (7 years)
* Dow Jones North America Sustainability Index (8 years)
* Global Dox Index
* Ethibel Sustainability Index
* Ranked number two on the World’s Most Respected Companies, Reputation Institute (sixth consecutive year in the top 10)
* Number five in the 2012 Harris Poll Reputation Quotient study, up from seven in 2011 and 13 in 2010
* Chairman and CEO Irene Rosenfeld:
* Ranked 13th in “Forbes” The World’s 100 Most Powerful Women (sixth year in a row)
* Ranked fourth in “Fortune” magazine’s 50 Most Powerful Women in Business
Awards in India
* Cadbury India wins the EMVIES ‘Media Client of the Year’ in September 2012
* Cadbury India wins the “Client of the Year” title at the EFFIES 2012
* Ranked 4th amongst India’s 50 Most Admired companies by Fortune India
* Dupont Award on Innovative packaging
* Best Suppliers awards (overall & processed foods category) at the Spencer’s Best Supplier Awards
* 10 Advertising Awards at Goafest 2012
* Oreo Togetherness Mela wins Gold at EEMAX Awards 2012
* Bournvita Quiz Contest wins best kids program at India Telly Awards
* 5 Star’s ‘The Date’ film wins Platinum Award at Digiratti 2012
* 4 Shopper Insight WINs (India) for H1’12 submitted by Asia Pacific
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* Cadbury India Limited won the Client of the Year at the Effies 2011.Cadbury also won 4 gold and 2 silver awards for the following campaigns:
Gold: * CDM Shubharambh for Consumer products * CDM post dinner meetha for Consumer products * Cadbury Celebrations for Consumer products * CDM Shubharambh for Integrated campaign of the year across categories.Silver * Oreo for consumer products * Cadbury Celebrations for Integrated campaign of the year |
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* Cadbury wins the Gold Standard at the 2011 APPIES Awards
* Cadbury wins a silver trophy at the University of Asia and Pacific (UA&P) Tambuli Awards
* Cadbury wins Gold at the Asian Marketing Effectiveness Awards 2011
* Cadbury wins 8 Creative Abby Awards at the Goa Fest 2011
* Make-A-Wish Corporate Partner Award 2011
* Cadbury ranked among India’s Most Respected Companies 2011
* Cadbury ranked among the Best Companies to Work For 2011
* Cadbury retains AAA rating awarded by CRISIL 2010
* Cadbury wins Effies Award 2010
* Cadbury’s manufacturing wins Silver IMEA Award 2010
* Industry Awards and Recognitions in India 2009
* Cadbury recognized among Best Marketer in India 2009
* Bournvita recognized by Reader’s Digest ‘Most Trusted Brand 2009
* Reader’s Digest ‘Most Trusted Brand 2009’
* Asian Marketing Effectiveness Awards 08
* Cadbury India ranked 7th Great Place to Work in India No. 1 FMCG Company
* Great Place to Work 2007
* ABBY Award wins for India
* Bournvita won the Emmvie Gold for the Best Media Innovation – TV
* Cadbury Dairy Milk & Bournvita crowned as Consumer Superbrands
* Cadbury- Ranked among India’s most respected companies
* Cadbury wins the Effies 2006
* Cadbury India roars at Cannes
* Cadbury India is a Great Place to Work
* Reader’s Digest Award recognizes Bournvita
* Chocolate
* Cadbury Dairy Milk
* Cadbury Celebrations
* Bournville
* 5 Star
* Perk
* Gems
* Toblerone
* Bournvita
* Tang
Oreo
Éclairs and halls
bubbaloo
