It’s the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us– our customers’ needs, the future of technology, and the global business climate. Mission Statement:
Dell’s mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. Financial position:
As of 2010, Forbes estimates Dell’s net worth at $13.5 billion. Net Income $1,433 million in 2009 Major competitors:
Major competitors of dell are
1Apple 2Hewlett-Packard(HP) 3IBM 4Samsung
5Sun Microsystems 6Gateway 7Lenovo 8Sony 9Acer 10Toshiba 11.Asus 12.Hcl 13.Lg
SWOT Analysis of Dell Computer
Strengths
Dell’s Direct Model approaches of enables the company to offer direct relationships with customers such as corporate and institutional customers. Their strategic method also provides other forms of products and services such as internet and telephone purchasing, customized computer systems; phone and online technical support and next-day, on-site product service. This extensive range of products and services is definitely one of Dell’s strengths .Dell Computer’s award-winning customer service, industry-leading growth and consistently strong financial performance differentiate the company from competitors for the following reasons: Price for Performance – Dell boasts a very efficient procurement, manufacturing and distribution process allowing it to offer customers powerful systems at competitive prices.
The Essay on Tesco Customer Service Customers Products Provide
Tesco - Customer service Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage. Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or ...
Customization – Each Dell system is built to order to meet each customer’s specifications. Reliability, Service and Support – Dell’s direct customer allows it to provide top-notch customer service before and after the sale. Latest Technology – Dell is able to introduce the latest relevant technology compared to companies using the indirect distribution channels. Dell turns over inventory for an average of every six days, keeping inventory costs low. The company’s application of the Internet to other parts of the business –including procurement, customer support and relationship management — is growing at a rate of 30 percent. The company’s Web site received at least 25 million visits at more than 50country-specific sites.
Weaknesses
Dell’s biggest weakness is attracting the college student segment of the market. Dell’s sales revenue from educational institutions such as colleges only accounts for a measly5% of the total. Dell’s focus on the corporate and government institutional customers somehow affected its ability to form relationships with educational institutions. Since many students purchase their PCs through their schools, Dell is obviously not popular among the college market yet.16 For home users, Dell’s direct method and customization approach posed problems. For one, customers cannot go to retailers because Dell does not use distribution channels. Customers just can’t buy Dell as simply as other brands because each product is custom- built according to their specifications and this might take days to finish. Opportunities
Personal computers are becoming a necessity now more than ever. Customers are getting more and more educated about computers. Second-time buyers would most likely avail of Dell’s custom-built computers because as their knowledge grows, so do their need to experiment or use some additional computer features. Demand for laptops is also growing. As a matter of fact, demand for laptop has overtaken the demand for desktops. This is another opportunity for Dell to grow in other segments. The internet also provides Dell with greater opportunities since all they have to do now is to visit Dell’s website to place their order or to get information. Since Dell does not have retail stores, the online stores would surely make up for its absence. It is also more convenient for customers to shop online than to actually drive and do purchase at a physical store. Threats
The Term Paper on Dell Consolidated Lowering Prices
... Dell is sacrificing quality in their computer systems to offer additional products. In addition, the price reduction may only strengthen this perception to Dells customers. ... mark-ups. Customers can purchase custom-built products and custom-tailored services.The direct model allows customers to purchase custom-built products and custom-tailored services. Dell believes this ...
In a volatile market such as personal computers, threats abound. Computers change in a constant sometime daily basis. New software, new hardware and computer accessories are introduced at a lightning speed. It is essential for Dell therefore to be always on the lookout for new things or introduce new computer systems. The threat to become outmoded is a pulsating reality in a computer business. Not only that, companies must produce products that are high in quality but low in price. This is one challenge that Dell contends with. One of the biggest external threats to Dell is that price difference among brands is getting smaller. Dell’s Direct Model attracts customers because it saves cost. Since other companies are able to offer computers at low costs, this could threaten Dell’s price-conscious growing customer base. With almost identical prices, price difference is no longer an issue for a customer. They might choose other brands instead of waiting for Dell’s customized computers.
STRATEGIC PLANNING
•High computing performance •support services •installation services •software services * Educating the prospective customers about the services which are provided by dell directly through its website. * Dell has started CFI (Custom Factory Installation)
* Not available with any other manufacturer.
* Under CFI, Dell custom installs software and hardware not generally available on the Dell’s sales shelf.
*objective:
The main objective of Dell is to produce the low price and profitable laptop for the low price and profitable laptop for the customer. *DELL MISSION STATEMENT:
The Business plan on Swot Analysis Of Dell Computer
SWOT analysis of Dell Computers History: The company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the ...
“We make computing easy. Like it should be!”
*EXECUTIVE SUMMARY
(A BRIEF SUMMARY OF MAIN GOALS)
Dell has perfected a direct business model, allowing you to customize computer systems to your needs, which they will custom build for you quickly and at a great price. Dell is thinking of dominating the market Dell aiming at a 40% market share. It is Dell’s goal to be a careful steward of the environment and to implement programs and processes to ensure our operations are environmentally sound.
*OUR CUSTOMERS
•Home Users •Office Users •Small Businesses •Medium to large businesses •Federal & Local Governments •Education •Health Care *Mission Statement:
Dell’s mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: • Highest quality • Leading technology • Competitive pricing • Individual and company accountability • Best-in-class service and support •Flexible customization capability • Superior corporate citizenship • Financial stability *Dell’s Long Term Objectives:
Environmental Analysis of Dell Organization Dell’s external environment identifies all the current conditions and forces that affect its strategic options and define its competitive situation. It consists of three main sectors: the Remote Environment, the Industry Environment, and the Operating Environment. All of these environmental sectors affect the firm’s operations both on an international and domestic level. Remote Environment In recent years the computer hardware industry has experienced a slight decrease in profits. Most of this is due to the recent downturn in the economy and a decrease in consumer confidence and spending because of inflation. Many consumers hesitate to upgrade their computers.
