Verizon’s wireline business, which includes the operations of the former MCI, provides telephone services, including voice, broadband data and video services, network access, nationwide long-distance and other communications products and services, and also owns and operates one of the most expansive end-to-end global Internet Protocol (IP) networks. Verizon’s domestic wireless business, operating as Verizon Wireless, provides wireless voice and data products and services across the United States using one of the most extensive and reliable wireless networks.
Stressing diversity and commitment to the communities in which we operate, Verizon has a highly diverse workforce of approximately 242,000 employees. ” (Verizon Communications 2006 Interactive Annual Report) ? Main Products include: 1. Residential Products a. internet service subscriptions b. Digital TV service subscription c. Phone service subscription 2. Small Business Products a. Voice solutions b. Internet solutions c. Data and IP solutions d. Wireless solutions 3. Medium Business Products a. Data and IP solutions b. Voice Solutions c. Equipment Solutions . Managed services 4. Enterprise & Government a. VoIP i. IP Flexible T1 ii. IP Integrated Access iii. IP Trunking iv. Hosted IP Centrex v. Managed IP PBX vi. Professional Services b. Data and IP Services i. Private IP Layer 3 ii. Private IP Layer 2 iii. VPLS iv. Ethernet Services v. IP VPN Dedicated vi. Remote VPN vii. Secure Gateway viii. Frame Relay ix. ATM x. Private Line xi. Ring Services xii. Transaction Services xiii. Digital Media c. Internet Access i. DSL and Cable ii. Dedicated Access iii. Satellite Services iv. Dial-Up d. Security i.
The Term Paper on Verizon Wireless part 1
Verizon Wireless Verizon Wireless is one of the global largest providers of communication services. Verizon companies are the leading suppliers of wireless communications in the United States. At the present time, the company has the largest nationwide wireless voice, data network and more than 30 million customers. Verizon is also the largest directory publisher in the world. Verizon has a ...
Professional Services ii. Managed Services iii. Compliance and Governance iv. Government Programs v. CPE Resale e. IT Solutions and Hosting i. IP Application Hosting ii. Remote IP Application Management iii. Data Center Services iv. Remote Backup and Restore v. IT Service Desk vi. Akamai Services vii. Hosted E-mail and Instant Messaging f. Managed Networks i. WAN Management ii. LAN Management iii. Managed Wireless LAN iv. Managed IP PBX v. Professional Services vi. Custom Supply Chain Managed Services vii. Invoice Automation Services g. Premises Equipment (CPE) . CPE Portfolio ii. CPE Maintenance iii. Storage CPE iv. Site Services v. Ordering and Financing ? Main competitors “But it won’t be long before Verizon’s two main competitors, Sprint Nextel and Cingular, become a greater competitive force. Last month Sprint began offering its wireless broadband service. It will be in 14 markets by the end of the quarter and will be in 60 metropolitan areas by the end of 2005, said John Polivka, a spokesman for Sprint Nextel. ” (Marguerite Reardon 2005) Percentage of Market Share Held by Primary Competitors: •Verizon – 24. % •Cingular – 15. 8 % •AT&T Wireless – 14. 7% •Sprint – 10. 4% •Nextel – 8. 3% •T-Mobile – 8. 2% •Other – 18. 3% ? Five Forces Analysis Five Forces Analysis (Potter, Michael E) 1. Threat of new entrants – Low The competition in an industry will depend on the ease of other companies’ ability to enter this industry. In such a situation, new entrants could change major determinants of the market environment (e. g. market shares, prices, customer loyalty).
a. EMBARQ (2006) b. COVAD(Revamp new service(2007)) c. TOAST. net(Revamp new service(2007)) 2.
Threat of Substitutes – High for fixed-line, low for mobile / broadband A threat from substitutes exists if there are alternative products with lower prices that are of better performance parameters for the same purpose. This could potentially attract a significant proportion of market volume and hence reduce the potential sales volume for Verizon. a. Vonage(Threat to Fixed Line service) b. Skype(Threat to Fixed Line service) 3. Competitive Rivalry between Existing Players – High This force describes the intensity of competition between existing players (companies) in an industry.
The Essay on Global Pest Control Services Market: Trends and Opportunities
The report titled “Global Pest Control Service Market: Trends and Opportunities (2013-2018)” analyzes the potential opportunities and significant trends in the pest control industry. The report also provides detailed analysis of the global pest control market, with data of regional markets such as –North America, Europe, and Asia Pacific. The report also profiles and analyzes the business ...
The results of high competitive pressure could impact prices, margins, and hence, on profitability for every company in the industry. a. Sprint Nextel b. Cingular – AT&T wireless c. T-Mobile d. AOL e. Qwest f. RBOCs g. COMCAST 4. Bargaining Power of Suppliers – Low The term ‘suppliers’ comprises all sources for inputs that are needed in order to provide goods or services. If there is a market with much choice supplier choice, bargaining power will be less. There are many network equipment suppliers, which are suffered from the down telecom market.
Having mature technologies also commoditize the products. As such, the bargaining power of suppliers has been weak. 5. Bargaining Power of Customers – Low The bargaining power of customers determines how much customers can impose pressure on margins and volumes. Since most of buyers are small (residential and small business users), they do not have much buyer power. Big corporations are better positioned to negotiate for discounts but industry consolidations of SBC acquiring AT&T and Verizon acquiring MCI have significantly reduced the available lternatives for these corporations and thus their negotiation power. ? PEST Analysis A PEST analysis is an investigation of the important factors that are changing which influence a business from the outside, these include: Political Factors •This includes government regulations and legal issues that define both formal and informal rules of the operation of Verizon. Economic Factors •This factor affects the purchasing power of consumers and the Verizon’s cost of capital. Social Factors •Cultural and demographics of the environment would affect the customer’s needs as well as potential market size.
Technological Factors •This can lower barriers to entry, improve production efficiency and influence outsourcing decisions. ? PoliticalEconomicalSocialTechnology Stability of the internal/external political environmentEconomic growthPopulation growth rate Automation Trading agreementsInterest ratesAge distributionTechnology incentives employment lawsInflation rateCareer attitudesRate of technological change environmental regulationsBudget allocation Perception of technological change within the unit Trade restrictions and tariffsThe level of inflation
The Business plan on Verizon Wireless Company Service Strategic
Level of planning paper In 2000, the Prime co Wireless submerged, and emerged as Verizon Wireless; the need for speed was gaining momentum. Verizon Wireless Online DSL, digital subscriber's line, is the number one telecommunication industry appearing in the FORTUNE Magazine; it has listed as the most Admired Company. Hay Group Fortune Magazine. The founder of Verizon Company is Darby Checketts; he ...
Political stabilityEmployment level per capita ? SWOT Analysis Strength – Is defined as a firm’s ability to use its resources and capabilities to develop a competitive advantage over competitors. Weakness – Is defined as strengths that a firm is lacking. Opportunities – New opportunities for profit and growth can be found in the external environment. Treats – Treats to the profit and growth of the firm can be found in the external environment. ? Largest U. S. wireless company based on total revenues, up 17. 1 percent; data revenues up 70. percent; EBITDA margin (non-GAAP), 45. 8 percent; retail service ARPU up 3 percent. (Verizon 2007) 49 billion dollars in long term debt Verizon is now a leader in the new High-Speed Broadband Service (400k-700k).
(Ross 2005)Lack of international presence 60. 1 million retail customers — most retail customers of any carrier, an increase of 14. 3 percent; 62. 1 million total customers, an increase of 13. 2 percent. (Verizon 2007)8. 4 percent decrease in profits (Keith Regan 2007) Leading print and on-line directory publisher with 2100 in U.
S. and 13 other countries Verizon invested 12 billion in 2002 in 400,000 miles of fiber-optic cable. V CAST, the nation’s first consumer wireless broadband multimedia service, brings high-quality video, 3D games, and music straight to hot new phones. Opportunities 141 million potential investors in Germany, Europe and UKExpand wireless services into Europe, UK and/or world wide (S1, O1, O3) Expand high speed internet service in Europe, UK and/or world wide (S2,O5) Acquire small domestic wireless providers (S1, O4)Purchase international ireless providers (W2, O4) Offer services to people in Europe to increase revenue due to the difference in foreign currency (W1, O2) Possible recession in US cause a declining US dollar – Euro advantages Emergence of Wi-Fi gaining acceptance and popularity Small wireless providers are consolidating with larger providers due to increased competition Greater Demand for high-speed internet service ThreatsNew regulatory complaints (new phone # portability)Enter into a joint venture with SMC to offer a package deal (S1, T12) Proceed with legal battles to serve local markets to increase traditional voice and fixed lines. S3, T7)Expand globally in Europe (W2, T7) Liquidate the Telecommunications Services such as fixed lines and traditional lines business to reduce long-term debt. (W1, T6) Rising healthcare cost Global financial monetary and unrest economic Consumer privacy rights being violated Low Consumer spending Decreasing demand for traditional voice lines and fixed lines Increasing overlap of telecommunication territories Increasing competition for providers of web search directories(Google/Yahoo) Increasing providers of wireless services Brand recognition ?
The Term Paper on Service Marketing 2
I. Introduction Nowadays, services dominate economy and generate most new jobs. This service encounter report aims to compare and contrast my own real-world service experiences using services marketing theories. Firstly, it will compare my two satisfactory encounters journals in East Coast Car Rentals and Ambient Hotel Colina to get the most satisfactory one. Secondly, two dissatisfactory ...
Generic Strategy Verizon needs to make the technology customers have today work better through new, customer-friendly products, services, applications and solutions. As well as to invest in the broadband infrastructure that will give customers even better services in the future. “Competitive advantage can be obtained using three generic strategies; they are cost leadership, differentiation and focus. •Cost Leadership oVerizon is required to compete on cost because there are many wireless operators in Europe, reduce cost to increase subscriptions. Differentiation oVerizon regularly give generous donations to various groups as a way to differentiate themselves oVerizon Donates $60,000 and Free Calling Services to Aid Victims of Southern California Wildfires (Verizon 2007) oWest Virginia DOE Receives $48,000 Verizon Grant to Provide Innovative, Free Online Resources to Teachers(West Virginia Department of Education 2007) Growth Strategy “Verizon’s strategy of focusing on organic revenue growth and improving margins continues to gain momentum,” said Chairman and CEO Ivan Seidenberg. (Verizon 2007) Product Strategy “A wireless network that will be all-digital by the end of this year, More fiber than any other carrier and intelligent electronics throughout our metropolitan backbone networks, DSL capability to millions of access lines, And operations support systems and software designed on an open network platform to permit interconnection with competitors and customers. ” (Patrick McGovern 2002) Partnership Strategy “Now there are reports that Verizon might be working with a new entrant — Videocon — as part of its India strategy.
The Term Paper on Verizon Wireless Marketing Strategy
... services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 94 million retail customers nationwide. Verizon ... creating a product strategy that increases customer loyalty. By increasing their customer loyalty customers would be ... to customers. In the end, Verizon hopes to be able to provide more cost-efficient ...
Verizon confirmed that it has a partnership with Videocon, but that is for fixed-line services including international long distance. It is still not clear if their partnership extends to the wireless business. British Telecom is also considering offering wireless services in India. India is expected to have 500 million mobile subscribers by 2010. ” (Om Malik 2007) Conclusion Moving ahead “Verizon’s wireless division is seen posting a roughly 15% increase in sales, although the company is not expected to top AT&T’s subscriber growth. Wall Street estimates that Verizon Wireless will add about 1. million net wireless customers. ” (Jeffry Bartash 2008) This growth will continue if the company focuses on what’s relevant to consumers and keep up with the trends. Consumers will find it hard to change ISP should their current ISP provide them with excellence service at affordable rates. I believe that is the way ahead in conclusion.
