This report evaluates various key areas of competition including mobile platforms, gaming, e-commerce, mobile payments and more. Mobile communications has evolved to become a complex ecosystem with many players. The wireless carriers, while dominant in core services, are not the only major players when it comes to applications, content, and commerce. Google and their major competitors, Yahoo, Microsoft, Apple, and Facebook, battle fiercely with one another in the wireless arena. They are also collectively a force to be reckoned with for the mobile network operators.
Target Audience Mobile network operators Investment institutions of all types Third-party managed service providers Google, Yahoo, Microsoft, Facebook, and Apple Value-added Service (VAS) application providers
Table of Content 1.0 OVERVIEW 6 1.1 CHALLENGES TO MOBILE INDUSTRY 6 1.1.1 NATURAL HUMAN INTERFACES 6 1.1.2 REAL-TIME 6 1.1.3 DYNAMICALLY GENERATED CONTENTS 6 1.1.4 INTEROPERABILITY 6 1.1.5 CONTENT PROTECTION 6 1.1.6 INTERACTIVITY 6 1.2 KEY PLAYERS 7 1.2.1 GOOGLE 7 1.2.2 MICROSOFT 7 1.2.3 YAHOO 9 1.2.4 FACEBOOK 9 1.2.5 APPLE 9 2.0 MOBILE PLATFORMS 10 2.1 ANDROID 10 2.1.1 SWOT ANALYSIS 11 2.2 IOS 12 2.2.1 SWOT ANALYSIS 13 2.3 WINDOWS MOBILE 14 2.4 WINDOWS PHONE 14 2.4.1 WINDOWS PHONE 7 14 2.4.2 WINDOWS PHONE 8 15 2.4.3 SWOT ANALYSIS 15 3.0 MOBILE MAIL 17 3.1 GMAIL MOBILE 17 3.2 LIVE MAIL MOBILE 17 3.3 YAHOO MAIL MOBILE 17 4.0 MOBILE PHOTO SHARING 19 4.1 GOOGLE 19 4.2 YAHOO FLICKR 19 4.3 FACEBOOK 19 5.0 MEDIA STREAMING 21 5.1 GOOGLE MUSIC 21 5.1.1 SWOT ANALYSIS 21 5.2 APPLE ITUNES 22 5.2.1 SWOT ANALYSIS 22 5.3 YAHOO MUSIC 23 5.3.1 RHAPSODY 24 6.0 MOBILE TV 25 6.1 GOOGLE TV 25 6.1.1 SWOT ANALYSIS 25 6.2 APPLE TV 26 6.2.1 SWOT ANALYSIS 27 7.0 MOBILE VOICE APPLICATIONS 29 7.1 GOOGLE VOICE 29 7.1.1 OVERVIEW 29 7.1.2 GOOGLE VOICE FEATURES 29 7.1.3 GOOGLE VOICES POWER 30 7.1.4 ABOUT AT&T 31 7.1.5 AT&T TO CONTROL MOBILE OPERATORS MARKET 31 7.1.6 AT&T COOPERATION WITH APPLE 33 7.1.7 RISING OF GOOGLE VOICE 33 7.1.8 GOOGLE VOICE SWOT ANALYSIS 33 7.1.9 PLANS FOR GOOGLE VOICE 35 8.0 MOBILE ADVERTISING 37 8.1 FACEBOOK MOBILE ADVERTISING 37 8.1.1 CASE STUDY: FACEBOOK MOBILE AS ADVERTISING PLATFORM 37 8.1.2 CASE STUDY: FACEBOOK MOBILE OPERATORS ADVERTISING VALUE-ADDED 40 8.1.3 ENHANCING FACEBOOK MOBILE AD NETWORK 40 9.0 MOBILE GAMING 41 9.1 FACEBOOK MOBILE GAMING 42 9.1.1 CASE STUDIES FOR FACEBOOK MOBILE GAMING BUSINESS 42 9.2 GOOGLE VS. APPLE MOBILE GAMING 42 10.0 MOBILE PAYMENT 44 10.1 FACEBOOK MOBILE PAYMENT 44 10.2 MICROSOFT MOBILE WALLET 44 10.2.1 SWOT ANALYSIS 44 10.3 GOOGLE WALLET 45 11.0 MOBILE CLOUD COMPUTING 46 11.1 BENEFITS OF CLOUD COMPUTING FOR SMALL BUSINESSES 46 11.1.1 LOWER INITIAL INVESTMENT 46 11.1.2 EASIER TO MANAGE 46 11.1.3 PAY-AS-YOU-GO 46 11.1.4 SCALABILITY 46 11.1.5 DEPLOY FASTER 47 11.1.6 LOCATION INDEPENDENT 47 11.1.7 DEVICE INDEPENDENT 47 11.2 GOOGLE 47 11.2.1 GOOGLE APPS 47 11.2.2 GOOGLE APPENGINE 48 11.3 MICROSOFT 50 11.3.1 MICROSOFT OFFICE LIVE 50 11.3.2 WINDOWS AZURE PLATFORM 5
The Business plan on SWOT Analysis of Apple Inc.
History of Apple Inc. Since its inception in 1976, the Cupertino headquartered multinational has recorded massive growth beyond the manufacture of personal computers. It has become a leading player in designing and marketing consumer electronics, computer software and distribution of digital media content. Although experiencing a period of wobbling sales of its personal computer line and ousting ...
