If you are an upstart and just setting out into the honey business you should weight the pro’s and con’s of marketing the honey you produce on your honey farm. There are many competitors in the market today and they have access to the best marketing services. Their honey is also packed in various size containers that gives a customer a choice, something you may not be able to offer.
Large businesses have invested a lot in marketing their honey. They have set up a very effective advertising system, a distinct advantage over a small time honey producer. However since these people have set up such an elaborate marketing system they have to produce much larger quantities of honey AND sell it in order to make a profit. Here is where the advantage lies for you – a small honey business man.
You do not have to have large over heads to produce your honey, you also don’t have to cater to a world wide market. You can concentrate on the local stores and neighborhood buyers to sell part or even your entire produce. It may sound a bit astounding but your bee hive can produce over a hundred pounds of honey. SO if you have three of four bee hives you can rake in a sizable income by targeting a small group of customers.
There are a few techniques of marketing your honey.
1. First of all there is the option of purchasing small glass or plastic bottles and customizing them with labels that you can get printed at any local store for quite a reasonable price. Fill these bottles with your honey and fix up with local stores to sell them for you at a profit.
The Business plan on Marketing for Small Construction Firms
MARKETING SMALL CONSTRUCTION FIRMS By Stephen Kirk For CNST 626 Construction Processes Fall 2010 Abstract Professional marketing has only recently been recognized as an important factor for business success in the construction industry. This paper will analyze the trends in construction enterprises and compare the organizational structures of construction industry and the factors inhibiting the ...
2. You could set up a curbside honey stall and sell the honey to passers by. People love fresh honey and will definitely stop to buy some from a curb side stall as this is a sure shot way of getting some fresh honey. Honey from the store may be months old by the time they purchase it. People are, however, skeptical of buying large amounts of honey from curbside stalls as they are afraid of the honey crystallizing, it is up to you to convince them.
3. You could also advertise in a local publication and circulate the availability of your product by word of mouth at local school meetings and clubs. You will be surprised at the response you will get.
4. Then there is the option of contacting a large honey marketing firm to purchase the honey from you as most of the marketing firms buy their honey from bee keepers and market it under their own brand name. This is probably the best option to sell your honey.
MARKETINGLABELSThe labelling of honey is regulated by law. Full details are given in reference books. In brief, the requirements are:-a. “Honey” must be on the label. It may be described by locality, e.g. Dorset, Dee Valley or Devon Moorlands; or by source, e.g. Oil Seed Rape, Raspberry or Bean. These descriptions must be accurate.b. The name and address (or an adequate means of identification and location) of the producer or packer must be shown.c. At least the metric weight must be shown, adjacent. Regulations cover the size of the lettering.d. A ‘Best before’ date or a lot number must be shown.The above apply to bottled honey or comb honey.Besides complying with regulations, however, the label can be a potent seller. Many a beekeeper reports increased sales by changing to a different pattern label, or better still, having a special label printed with the locality specified. For example “Great Malvern Honey” has more of an appeal than “Hereford and Worcester Honey”. With name and address printed at the same time in the same colour, the result can be professional and effective. Different | |
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The Essay on Marketing Product Dove
STP Segment Target Group Personal Health Care – Soap , Hair Care &Deodorants Targets women of all ages, shapes & sizes Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. Positioning SWOT 1. Dove contains 1/4 moisturizing cream 2. Zero pH levels 3. Flagship product of HUL with strong brand awareness through advertising ...
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| labels appeal in different areas. When identical honeys are placed side by side on the shelf with different labels, one will disappear, and the other will stay; which one sells is a matter of experiment. When turnover is high enough a unique professionally designed and produced label is the best answer, even though first costs are high.SELLINGHoney is, or should be, a prestige product. Properly processed and presented, It should proclaim quality. The first jars are sold on their attractiveness; sustained and repeated sales, when the customers are coming back to the beekeeper, are the bringer of success.When selling either individually, or to retail outlets, there is often a temptation to sell at a low price, because, after all, 400 Ib. was taken from a few hives with little effort, or there isn’tenough room in the pantry to store it all, or last year’s still hasn’t been sold. These excuses do not justify selling cut-price honey. Years of glut are irregular and honey will keep till the following year. Neighbours may be depending on a realistic price for their living. There has never been enough home-produced honey in Britain to satisfy demand. Five times as much honey is imported as is produced here.Many small beekeepers are motivated by fascination in their hobby and accept reward for their labours in satisfaction, curiosity and pride. The financial returns, though a secondary consideration, are usually well-earned. | |
How can you be innovative selling a commodity? Honey can be any product that without proper marketing and merchandising just falls flat! Every grocery store sells honey, as do most farmers markets. But that’s all they do . . . sell honey. Using Honey as the Case Study in Marketing 101, how can you be innovative selling a commodity? KIS, as in Keep It Simple. Be informative. Be obvious in your packaging/labeling.
I used Honey as the case study because I came across great marketing for a commodity product. Most jars of honey do not suggest uses. Other than eating it with a spoon or using it in some recipes when called for, the jar usually sits on the shelf . . . often crystallizing prior to its next curtain call. You know it’s good and good for you, but not many of us have the time to let the creative honey-juices flow.
Of late, honey and other natural ingredients have taken strong in-roads in the personal care industry. Emphasizing its healing and environmental properties, Honey producers have become creative in fabricating creams, lotions and lip balm with honey.
The Business plan on Intro To Business Businesses Product Consumers
Introduction to Business Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living. It is a way for individuals to provide goods and services to ...
And, they have generated innovative brochures mentioning the myriad uses for honey. I’ve even seen cooking suggestions on the rear labels of some jars. But we still just pick up the bottle when a recipe calls for a couple of tablespoons or a half cup, then return the honey to the pantry shelf.
In the Marketing-Chain the producer is now passing his knowledge-reservoir to the Retailer. The Retailer is impressed enough with the potential uses of Honey and its healing and health properties to place an order. But this is where it usually ends.
Retailers purchase an item because it is special. But no matter how lofty their intentions, it’s nigh impossible to promote every item to its fullest potential. The lotions and lip balm are purchased because their uses are obvious. A 2½” x ½” tube is recognizable as lip balm . . . not something for cooking. So the jars of Honey sit on your shelf, or if purchased, sit in the customer’s pantry waiting to be used in a recipe.
In Atlanta I saw a really innovative marketing concept keeping it simple for both the retailer and the consumer. A truly straightforward way to market various uses of honey in cooking without having to think! The Savannah Bee Company has taken three honey varietals and labeled each for its best use: Grill Honey, Tea Honey and Cheese Honey. This takes the guess work out of what to do with that jar of Honey! And, the retailer can now sell three jars for three different purposes instead of one jar that will just sit it.
2.3
small business owners use a number of techniques to establish a working business plan, perhaps the most effective of which is deriving measurable short-term and long-term objectives from the company’s mission, vision, values, and SWOTT analysis. By analyzing the company’s goals, the business owner can effectively develop objectives that keep the organization in line with its definition of success.
The Business plan on 63570 Competitor Business Market Give
Table of Contents Purpose Statement 1 Executive Summary 2 Business Information 3 Personal Financial Statement 3 Business Description 3 Business History 4 Personnel and Organization 5 Marketing Information 6 Market Analysis 6 Market Research 6 Competitors 7 Market Segments 8 Target Market 8 Marketing Mix Strategy 9 Products/Services 9 Promotions 9 Distribution 9 Pricing 10 Suppliers 10 Marketing ...
* Expand sales to existing customers (build on a strength)
* Introduce existing products into a new market (build on a strength)
* Develop an incentive plan for research and development staff who are slow to innovate (correct a weakness)
*
FINANCIAL OBJECTIVES
* Growth in revenues
* Growth in earnings
* Wider profit margins
* Bigger cash flows
* Higher returns on invested capital
* Attractive economic value added (EVA) performance
* Attractive and sustainable increases in market value added (MVA)
* A more diversified revenue base
* Increasing the usage of a certain product and hence acquiring more orders.
* Creating new customers and increasing brand recognition.
STRATEGIC MARKET OBJECTIVES
* A bigger market share
* Quicker design-to-market times than rivals
* Higher product quality than rivals
* Lower costs relative to key competitors
* Broader or more attractive product line than rivals
* A stronger reputation with customers than rivals
* Superior customer service
* Recognition as a leader in technology and/or product innovation
* Wider geographic coverage than rivals
* Higher levels of customer satisfaction than rivals
If you are ready to get the word out about your business, one of the steps that you need to do is to select the right media where you will advertise and promote your business.
For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Your advertising campaign should translate to greater sales, more profits and healthier bottom line.
While there are a number of venues where you can promote your business, you need to ask three important questions:
* Where are my target buyers?
* What is the best medium to reach them?
* Can I afford to launch an effective campaign using this medium?
An important step to developing your sales and marketing plan is to select the right media to send out your message. There are no hard-and-fast rules as to which media is better. The right media for one business may be wrong for another.
The Term Paper on Market Analysis Strategy Basic Product
... very efficient. Relatively high market shares in business market. Higher business market product awareness in value product (69%). Low market share per channel in ... period 3, it seems to our advertising strategy effective delivery our messages to the market (Appendix 4).O To gain the ... expensive. It is positioned as a premium product with good after sales support. b. Channel Positioning For Company 1, ...
Based on an excellent small business reference book “How to Start and Operate a SuccessfulSmall Business: Winning the Entrepreneurial Game” by David E. Rye, as well as contributions from our staffers, below are the relative advantages and disadvantages of the advertising media most frequently used by small businesses:
Newspapers. Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses.
Advantages
* Allows you to reach a huge number of people in a given geographic area
* You have the flexibility in deciding the ad size and placement within the newspaper
* Your ad can be as large as necessary to communicate as much of a story as you care to tell
* Exposure to your ad is not limited; readers can go back to your message again and again if so desired.
* Free help in creating and producing ad copy is usually available
* Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers’ hands in one to two days.
Disadvantages
* Ad space can be expensive
* Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets and department stores as well as the ads of your competitors
* Poor photo reproduction limits creativity
* Newspapers are a price-oriented medium; most ads are for sales
* Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded.
* You may be paying to send your message to a lot of people who will probably never be in the market to buy from you.
* Newspapers are a highly visible medium, so your competitors can quickly react to your prices
* With the increasing popularity of the Internet, newspapers face declining readership and market penetration. A growing number of readers now skip the print version of the newspaper (and hence the print ads) and instead read the online version of the publication.
The Business plan on Starting A Business People Plan Money
Introduction More and more people are beginning to open their minds to new business ventures. It seems like it is becoming the popular move. By opening a business there could be huge profit to be made, depending on the market. On the other hand, there are risks and losses that may occur as well. It is said that there are two reasons why people start a business. The first reason is because they ...
Magazines. Magazines are a more focused, albeit more expensive, alternative to newspaper advertising. This medium allows you to reach highly targeted audiences.
Advantages
* Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience.
* High reader involvement means that more attention will be paid to your advertisement
* Better quality paper permits better color reproduction and full-color ads
* The smaller page (generally 8 ½ by 11 inches) permits even small ads to stand out
Disadvantages
* Long lead times mean that you have to make plans weeks or months in advance
* The slower lead time heightens the risk of your ad getting overtaken by events
* There is limited flexibility in terms of ad placement and format.
* Space and ad layout costs are higher
Yellow Pages. There are several forms of Yellow Pages that you can use to promote and advertise your business. Aside from the traditional Yellow Pages supplied by phone companies, you can also check out specialized directories targeted to specific markets (e.g. Hispanic Yellow Pages, Blacks, etc.); interactive or consumer search databases; Audiotex or talking yellow pages; Internet directories containing national, local and regional listings; and other services classified as Yellow Pages.
Advantages
* Wide availability, as mostly everyone uses the Yellow Pages
* Non-intrusive
* Action-oriented, as the audience is actually looking for the ads
* Ads are reasonably inexpensive
* Responses are easily tracked and measured
* Frequency
Disadvantages
* Pages can look cluttered, and your ad can easily get lost in the clutter
* Your ad is placed together with all your competitors
* Limited creativity in the ads, given the need to follow a pre-determined format
* Ads slow to reflect market changes
Radio
Advantages
* Radio is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car.
* The vast array of radio program formats offers to efficiently target your advertising dollars to narrowly defined segments of consumers most likely to respond to your offer.
* Gives your business personality through the creation of campaigns using sounds and voices
* Free creative help is often available
* Rates can generally be negotiated
* During the past ten years, radio rates have seen less inflation than those for other media
Disadvantages
* Because radio listeners are spread over many stations, you may have to advertise simultaneously on several stations to reach your target audience
* Listeners cannot go back to your ads to go over important points
* Ads are an interruption in the entertainment. Because of this, a radio ad may require multiple exposure to break through the listener’s “tune-out” factor and ensure message retention
* Radio is a background medium. Most listeners are doing something else while listening, which means that your ad has to work hard to get their attention
Television
Advantages
* Television permits you to reach large numbers of people on a national or regional level in a short period of time
* Independent stations and cable offer new opportunities to pinpoint local audiences
* Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motion
Disadvantages
* Message is temporary, and may require multiple exposure for the ad to rise above the clutter
* Ads on network affiliates are concentrated in local news broadcasts and station breaks
* Preferred ad times are often sold out far in advance
* Limited length of exposure, as most ads are only thirty seconds long or less, which limits the amount of information you can communicate
* Relatively expensive in terms of creative, production and airtime costs
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Direct Mail. Direct mail, often called direct marketing or direct response marketing, is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail include catalogs or other product literature with ordering opportunities; sales letters; and sales letters with brochures.
Advantages
* Your advertising message is targeted to those most likely to buy your product or service.
* Marketing message can be personalized, thus helping increase positive response.
* Your message can be as long as is necessary to fully tell your story.
* Effectiveness of response to the campaign can be easily measured.
* You have total control over the presentation of your advertising message.
* Your ad campaign is hidden from your competitors until it’s too late for them to react
* Active involvement – the act of opening the mail and reading it — can be elicited from the target market.
Disadvantages
* Some people do not like receiving offers in their mail, and throw them immediately without even opening the mail.
* Resources need to be allocated in the maintenance of lists, as the success of this kind of promotional campaign depends on the quality of your mailing list.
* Long lead times are required for creative printing and mailing
* Producing direct mail materials entail the expense of using various professionals – copywriter, artists, photographers, printers, etc.
* Can be expensive, depending on your target market, quality of your list and size of the campaign.
Telemarketing. Telephone sales, or telemarketing, is an effective system for introducing a company to a prospect and setting up appointments.
Advantages
* Provides a venue where you can easily interact with the prospect, answering any questions or concerns they may have about your product or service.
* It’s easy to prospect and find the right person to talk to.
* It’s cost-effective compared to direct sales.
* Results are highly measurable.
* You can get a lot of information across if your script is properly structured.
* If outsourcing, set-up cost is minimal
* Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls.
* Great tool to improve relationship and maintain contact with existing customers, as well as to introduce new products to them
* Makes it easy to expand sales territory as the phone allows you to call local, national and even global prospects.
Disadvantages
* An increasing number of people have become averse to telemarketing.
* More people are using technology to screen out unwanted callers, particularly telemarketers
* Government is implementing tougher measures to curb unscrupulous telemarketers
* Lots of businesses use telemarketing.
* If hiring an outside firm to do telemarketing, there is lesser control in the process given that the people doing the calls are not your employees
* May need to hire a professional to prepare a well-crafted and effective script
* It can be extremely expensive, particularly if the telemarketing is outsourced to an outside firm
* It is most appropriate for high-ticket retail items or professional services.
Specialty Advertising. This kind of advertising entails the use of imprinted, useful, or decorative products called advertising specialties, such as key chains, computer mouse, mugs, etc. These articles are distributed for free; recipients need not purchase or make a contribution to receive these items.
Advantages
* Flexibility of use
* High selectivity factor as these items can be distributed only to the target market.
* If done well, target audience may decide to keep the items, hence promoting long retention and constant exposure
* Availability of wide range of inexpensive items that can be purchased at a low price.
* They can create instant awareness.
* They can generate goodwill in receiver
* The items can be used to supplement other promotional efforts and media (e.g. distributed during trade shows).
Disadvantages
* Targeting your market is difficult.
* This can be an inappropriate medium for some businesses.
* It is difficult to find items that are appropriate for certain businesses
* Longer lead time in developing the message and promotional product
* Possibility of saturation in some items and audiences
* Wrong choice of product or poor creative may cheapen the image of advertiser
3.4
Anyone who wants to start as an entrepreneur not only must have certain characteristics that may make it easier to track but must rely on to give advice as the people who have already traveled that road. These tips from a group of entrepreneurs can give light on things that make someone with entrepreneurial spirit to succeed at what he does. Let’s see this.
1. Start. Act worth much to an entrepreneur. Do not stay stuck in analysis paralysis.
2. Worry about sales. This is critical. So you must calculate how much it would cost to get an average customer, and which channels should be used to acquire them.
That is as important as raw material used to calculate how much a month to develop their products.
3. Descapitalice not your business. Do otherwise re-invest profits. Keep your business finances and their own control.
4. If you need money, find people with whom you would like to spend the next 5 years. Sometimes a partner may be worse than the more expensive loan.
5. After the first year, the success of your venture is given by the people you hired, not for you.
Stop trying to do everything yourself. Hire more experienced people to do the job that you do not know or can not do.
6. Each team member should be charged based on the success of the company and the success of the department where he works.
7. His role as CEO must be to form a team where the skills and abilities of its members are complementary.
Similarly should give feedback to each member as an individual and the whole team as a whole, for their performance.
8. Once you have passed the stage of starting, when you will be responsible for all the five parts of his role as CEO are: Organizing the strategy and mission of the company, managing the team of experienced, to communicate with all People who have interference with your business, find resources, build a culture.
9. It is possible to become more socially and environmentally responsible and increase its financial return at once.
10. If you create a great culture (a fun work environment with highly qualified people who are concerned about the impact their work has on the world) you will be able to attract and retain more committed and productive people, which would create a company more successful financially.
1. ADAPT ALONG THE WAY
Lesson learned: All plans change the minute you start them. Expect the unexpected and you won’t be surprised. It’s important to be adaptable. Sure it’s great to have a plan, but be prepared to change as you get feedback and results.
Many businesses fail because they’re afraid to adapt to consumer trends or changes in technology.
2. MAKE A PLAN
All online businesses should start with a plan. This could be anything from a rough mind-map on a piece of paper all the way to an elaborate business plan. The value doesn’t come from what’s written down. Instead it’s about taking the time to think about the process. Planning will clarify your objectives and ensure that you’re considering every factor.
3. Consistent effort
Success with an online business comes from consistent, day-to-day effort. You don’t work hard one day and then take the next off. There is no such thing as an overnight success. The people who do well with Internet marketing keep momentum. They keep working hard till they achieve their goals. But even when they reach a plateau, they’re constantly looking for the next step.
4. Expect obstacles along the way
Lesson Learned: As I said before, expect the unexpected. It doesn’t matter what type of online business you run. There will be days when it seems like the world in conspiring against you. Or even worse, there will be times when you have to clean up the mistakes you’ve made (like I did today).
The important thing is to overcome the obstacle and realize the lessons you’ve learned from it.
5. Achieve one goal, then make a new one
It’s important to set goals for your online business. After achieving your goals take time to enjoy them. But don’t rest on your laurels… Set a new goal! Keep pushing the boundaries of what you think’s possible in your life. You’d be surprised at what you can achieve by setting a series of challenging, but doable goals.
