Appendices Appendix A – Opportunities Ranking Analysis Appendix B – BCG Model Appendix C – GE Model ————————————————- Introduction Background Office Break Ltd was established 20 years ago by four friends in the grocery industry who saw an opportunity in delivering ingredients to offices and factories in the Sydney metropolitan area. Office Break Ltd is an ingredients supplier to the Commercial Office and Factory Market. They supply coffee, tea, biscuits, sugar, disposable cups and other miscellaneous tearoom items required by an organisation for its employees.
From humble beginnings the business has steadily grown with its best growth in turnover coming from plans implemented in 2010. The business continues with the same managing partners, Huey and Luey and a staff of 16 full time employees. Office Break Ltd is still a service industry. The essential service measure has not changed since the last management review in 2010. It is still all about product variety and prompt and error free delivery. ————————————————- S. W. O. T Analysis for Office Break Ltd STRENGTHS * Office Break has the most efficient sales representatives in the market, which helps us increase sales. With an increased advertising budget our firm will be able to reach a wider audience. * Through the use of our new computer system, order times have halved ensuring our customers receive their products quicker. * Our sales and market recognition will continue to grow with the addition of four new sales staff in Queensland. * Our storage system is reducing errors, helping us to ensure happy customers and less wastage. * With the increase of sales commission, Office Break will increase sales staff retention and attract the best sales representatives. With a generous overdraft and a $10million dollar line of credit this will ensure Office Break always has the capital to grow as opportunities present WEAKNESSES * Plans of expansion are restricted by limited office and warehouse space. * Office Break is relying heavily on borrowed money to finance its operations which is a liability * With a higher cost on merchandise Office Break are forced to price our products higher than our competitors in order to remain profitable.
The Essay on Reaction Paper: Front Office Services
“To be a good salesman requires an assertive personality that is credible and pleasant” – a statement that which summarizes the chapter. In this chapter, it deals with all the skills expected from front desk personnel in order to create good will and continuous patrons in the industry. Creating good will and continuous patrons has been a great challenge for the hotel industry nowadays. The ...
There is the potential to loose customers to our competitors due to higher prices. Without Office Break management agreeing on a specific business plan and planning for the future there is a risk the business could loose sight of the external market and fail to grow and develop. OPPORTUNITIES * (1) By increasing our supply to all of Pacific Magazines national offices we will achieve greater market share and brand recognition nationally * (2) Office Break will be able to offer our customers an exclusive new product, which will separate us from our competitors. * (3) Through business development and sales there is the opportunity to ncrease our customer base by absorbing our competitors’ clients during their industrial disputes. * (4) With a minimal investment Office Break can increase their operation capacity and customer base by purchasing a smaller competitor. THREATS * With an increased focus on healthy lifestyles many clients are opting for healthier alternatives over our products resulting in fewer sales. * Office Break has the potential to loose clients to an overseas company, which has the capacity to operate with minimal profit margins and offer savings to customers. The threat of loosing customers to competitors is ongoing specifically with the recent aggressive attacks on key clients and associated revenue. * Decreased availability of coffee has the potential to increase costs therefore losing customers. * Office Break provides a product that to most companies would be considered a luxury. During a period of economic downturn many companies would stop providing these luxuries to their employees in an effort to reduce costs. ————————————————-
The Essay on Ansoff's Product Market Grid
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...
BCG & GE Model BCG Model After conducting a BCG Model based on Market Growth Rate and Relative Market Share, we have discovered that our most successful product is currently Dispensing Machines. This product falls under the ‘Star’ category, displaying it’s a market leader in a high-growth market. Currently, this product makes up a small portion of Office Breaks revenue. Office Break will continue to distribute dispensing machines and use our increased advertising budget to market this product to focus on increasing sales.
Our products, ‘coffee’ and ‘tea’ are in the category of ‘Cash Cows’ which displays they are market leaders in a low-growth market. Office Break will continue to invest on distribution of these products. The next category on the BCG model is ‘Question Marks’ which is a product that is not a market leader in a high-growth market. Our ‘biscuits, cakes and cookies’ and ‘paper products’ both fall into this category. It is not necessary to divest in this product so the distribution of this product will be managed for earnings.
Unfortunately our ‘utensils’ product is not a market leader in a low-growth market therefore being labeled as a ‘Dog’ product. Office Break will have further discussions amongst management to consider divesting in this product. GE Model After conducting a GE Model based on Business Attractiveness and Business Strength we have discovered that our most successful product is coffee with a 39% market share. It shows us that coffee has the highest market share percentage based on our overall Annual Sales and the overall Market Size.
We will continue to invest and grow this product. Our product, ‘utensils’ also displays high percentage of market share based on our overall Annual Sales and the overall Market Size. Although as it was previously discussed in the BCG Model to divest in ‘utensils’ this model is comparing the product to the overall market share and not just to the market leader. In saying that, Office Break will continue to invest and grow on this product. The products we will continue to manage for earnings are ‘Biscuits, Crackers & Cookies’, ‘paper products’ and ‘dispensing machines’.
The Essay on Describe how marketing techniques are used to market products in two organisations
Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to ...
These products are still a necessity for earnings to the company but we will not grow on the distribution of these products with the exception of the dispensing machines. Unfortunately we do have a product that isn’t performing in regards to market share and that is ‘tea’. Our market share for ‘tea’ is only 2. 4%. We will divest in this product to allow funds to reach our better performing products. Conclusion of BCG and GE Models The GE Model overcomes boundaries that the BCG Model contains. With only looking at ‘Relative Market Share’ in the BCG Model we are only seeing our product in comparison to the market leader, not the overall market.
In conclusion, Office Break will continue to use the GE Model and incorporate this into our annual market share assessments as it gives us a more specific guide to our profitable future. ————————————————- S. M. A. R. T Specific increase market share by 10% in 12 months by supplying Pacific Magazines national offices Measurable Measured by assessing market share using BCG or GE methods Achievable Achievable by upgraded supply and an increased credit limit. Realistic The goal is realistic as Office Break is second place currently in market share and has already been invited to supply Pacific Magazines offices.
Time Specific The time it will take to measure the success of this business objective will be 12 months. ————————————————- Strategies Objective: Increase market share by 10% in 12 months by supplying Pacific Magazines national offices Strategy 1: Increase distribution to supply national offices Tactic 1: Employ more staff With only 16 staff members currently employed at Office Break we will need to employ more staff to make this project achievable. With the current economic downturn directly affecting employment we will be able to employ qualified staff on smaller salaries.
The Essay on Book Value, Liquidation Value and Market Value of Shares
Book value: The book value of ordinary share is the net worth of a corporation less the par value of preference shares outstanding divided by the number of ordinary shares outstanding. Suppose the net worth of a company contains the following information viz; Preference shares (Rs. 100 per share): 1000000. 00 Ordinary share (Rs. 5 per share): 1500000. 00 Share premium: 1000000. 00 Retained ...
Tactic 2: Purchase/Hire more warehouse space nationally With the issue of our small warehouse space and the need to now expand nationally, we will need to either purchase or hire office warehouse space. Pacific Magazines national offices are mostly on the east coast of Australia so we will obtain this warehouse space in Queensland. Our suppliers also distribute to Queensland so this will solve our main issue for pursuing this project. Tactic 3: Hire more couriers nationally Office Break has couriers contracted to deliver goods to our customers so more will need to be contracted in order to supply these offices.
We will continue to contract our couriers through the same company to maintain our business relationship and request a discount on hire fees, as we will be increasing their market share by remaining loyal. Strategy 2: Increase efficiency to successfully supply Pacific Magazines Tactic 1: Create a detailed business plan for the project By creating a business plan specific to this opportunity we will be working toward short term and long-term goals to ensure the progress of this project is on time, efficient and minimal errors are made.
Tactic 2: Establish Key Performance Indicators Develop key performance indicators to ensure the company is on track with our business plan. This will break down the overall goal into smaller stages and provide management with a tool for tracking progress. Tactic 3: Develop a Reward Program based on meeting Key Performance Indicators To motivate staff in reaching the company’s goals an award program will be established. The award program will provide remunerations to staff for successfully reaching KPI’s and targets.
The implementation of this program will ensure staff operate efficiently and achieve success for the company and individual. ————————————————- Risk Assessment Guide Category of Risk| Risks| Strategy to address risks| Financial| Increased costs that could see the company not being profitable| Offering new customers 10% discount on each order for a year| Reputational| Unable to deliver promised results| Ensure there is an established business plan before beginning the project| ————————————————- Script Good Morning.
The Essay on Project Management and Business
Before you begin the RFP process, it’s helpful to define the scope of your new e-commerce business, what you are hoping to achieve by creating it and the customer proposition you plan to offer. This will help you to define your business requirements and plan the supplier selection process. You should consider the following: 2. 1. 1 Scope ? Which countries do you plan to operate in and deliver to? ...
Pacific Magazines, one of our biggest customers has invited us to supply all of their national offices! It’s an opportunity we are very excited about so we have to ensure we are fully prepared for such a large project. Our objective is “to increase market share by 10% in 12 months by supplying Pacific Magazines National Offices”. The outcomes we can expect to see for Office Break is an increased market share and a large increase on brand exposure. As it goes with any project, there will be risks involved, we have addressed these key risks and have formed strategies to manage them.
There is financial risk that comes with endeavoring in such a large project, we could face increased costs that could see us unable to make a profit, to manage this risk we have offered a 10% discount on every order to new customers for the first year, this will help us reach our goal of increasing our market share and remaining profitable. Another risk that faces us is reputational. If we are unable to deliver on this project as promised this could really damage our brand and market share. To ensure this isn’t the outcome we are currently developing a structured, time framed and specific business plan to ensure we are constantly on track.
Which leads me to my first point of changes the company will face. With this business plan we are developing Key Performance Indicators, which for you, means there are certain goals and targets we will be working towards which lays the foundations for our Staff Award Program. Our Staff Award Program will provide remuneration for employees in reaching these targets. Other changes that will occur include additional staff, a second warehouse solving our space issues which will be located in Queensland, staff promotions, salary increases, and a clear vision for the future that will stabilize staff retention and profitable goals.
The Essay on The Importance of A Project Management Office
Project management can be a tedious job especially if the personnel or department in charge is already loaded with tons of work. It may be hard to cope up with the schedule, time pressure, workload, and other factors. In line with this, the task of handling such tasks must be assigned to a specialized department known as Project Management Office. What is a Project Management Office? A Project ...
The viability of this project is substantial due to Office Break being granted a generous overdraft and a $10million dollar line of credit along with employment of qualified staff being possible due to a fall in employment in Australia. We are excited about the times ahead for Office Break and look forward to developing the company and your careers. Thank you. ————————————————- Appendix 1 ————————————————- Appendix 2 ————————————————- Appendix 3
