Amongst today’s societies The McDonalds Corporations is considered one of many; that has successfully in so many ways used a combination of various marketing strategies and skills to become a globally known successful origination. McDonalds a global business in most countries around the world can also face a lot of challenges and issues. The McDonalds Corporations has learned and brought about changes according to the needs of its consumers per hour and should always remain flexible to changes within the environment that deals with current customer trends, government and or legal restrictions, and the development of technology. The McDonalds Corporations technology structural and also its financial assets of the company are perfect marketing positions. McDonalds without a doubt is completely abundant with many aspects in structure, finance and of course technology. To help, identify and implement majority of these assets within the proper directions towards the improvement of the corporations would be all that is needed. The McDonalds Corporations overall is producing their main product, creating items within their own kitchen, and cooking on their own grills.
This means the use of equipment, certain control devices, the regulation of temperature, the business point-of sales system, inventory process, financial and communication information are all linked into different technology that impacts the corporation. Now with public awareness of technology and cultures more people are starting to become a little more health conscious, and have access to finding out about certain quality ingredients, and knowing the lack of minerals that may have an overall negative impact on what all fast foods have done to those who consume them. Along with maximizing knowledge on internal and external factors this will have a large impact on the four major function of management within a corporation. The McDonalds Corporations has goals that are reflected in its mission statement to become for some customers a favorite place to eat. There are several internal and external factor’s McDonald’s faces in the decision they made to go Global. External factors for the decision to go Global include the following.
The Essay on McDonalds Corporation
McDonalds Corporation is the world’s number 1 fast food chain, Richard and Maurice McDonald started this business with a restaurant in San Bernardino California in 1940. Now a days McDonalds serves more than 56 million customers every day. There are more than 30,000 restaurants operated by McDonalds worldwide in which more than 80% are operated as a franchise and less than 20% are owned by ...
1.)The growing heath trends of consumers
2.)The ability to expand into new markets such as India and China
3.)The diversification and purchase of other fast food restaurants
4.)The global growth of the fast food industry
5.)Worldwide deregulation (Salem, Abdullah, 2009)
These external factors impacted the four functions of management for McDonald’s managers, by forcing management to adjust the planning function and information to include a mission that was based on a global demand and competition. The organizing function of management with in McDonalds was also affected by the decision to go global. Management now has to organize information, people, and financial resources crossed countries and cultures to achieve one common goal. The function a leading for a management changed also. Now, styles and type of leading and motiving had to be localized and customized around the culture rather than one specialized way of doing things. Controlling or measuring achievements in with in the global industry also changed as franchisees are now faced with measuring success based on others in different markets. Internal factors also played a part in McDonald’s decision to go global and those factors have also affected the four functions of management for their managers. Some internal factors include: 1.)The desire for a strong brand name, image, and reputation
2.)A large market share
3.)The desire for a global presence
The Essay on Management and Business Measurement Process
Darien Walker’s approach to audit Mercedes Benz U. S. International (MBUSI) exemplifies the business measurement process method. Walker begins with a strategic analysis of her client by conducting research on the SUV market and MBUSI’s business and strategic objectives. Some important external forces in the industry include economic factors such as international oil prices, employment rate, ...
4.)A stronger financial performance and position
5.)Introduction of new products
6.)Customer focus (Salem, Abdullah, 2009)
These internal factors also had an effect on the planning, organizing, leading, and controlling functions of management within McDonald’s. Competing in a Global market makes managers think, act, gather and process information on a larger scale to achieve a goal.
Diversity
The evolution of McDonald’s Corporation toward diversity as a business objective began in the late 1970’s, when the corporation officially established an Affirmative Action Department, which today is known as the Diversity Initiative Department (Anonymous, 2005).
Numerous factors can affect the four major functions of management; this section will focus on how diversity can affect planning, organizing, leading and controlling within the McDonalds Corporation. Diversity in the workplace is more than a person’s race or ethnic background it also includes personality, gender, education, position in the organization, etc. The major obstacle for McDonald’s management continues to be age, gender, ethnic background and education. Diversity management involves a three-stage process: (Tetteh, 2014)
•Identification Stage
•Implementation Stage
•Maintenance Stage
McDonald’s management must identify where the diversity mixture is and decided on the appropriate action to ensure workplace harmony and productivity. This will be accomplished through proper training and communication with all employees. Learning to effectively communicate with the various groups within each location will be very important to the success of the team within each restaurant. Implementing effective processes that ensure each diverse group is accommodated is crucial to the process. McDonalds as a corporation does a great job helping and engaging their management and employee’s to ensure proper implementation by offering education and career development seminars, various gender based seminars, second language courses etc.
Maintain and improving these processes will ensure that McDonald’s stays current and relevant to the groups each manager has identified within their department. McDonald’s continually re-evaluates its initiatives to ensure they are in line with their business and current employee base. McDonalds ensures diversity is properly managed within their organization by including diversity in the business planning process. This allows the company and its managers to treat diversity as an initiative rather than a program; it’s naturally incorporated into the business plan (Anonymous, 2005).
The Essay on How far is it applicable to management and employee motivation in contemporary Chinese organizations?
Critically evaluate McGregor's Theory X and Theory Y. How far is it applicable to management and employee motivation in contemporary Chinese organizations? During the 1960s the number of psychologists invented motivational theories, which aimed to increase organizations’ productivity. One of those is McGregor’s Theory X and Theory Y, in which he claimed that people can be managed in two extremes, ...
Ethics
When it comes the Functions of Management, you must condsider which parts may be corrupted by ethical issues. Two areas that maybe prone to be affected are the Leading and Organizing Funtions. In building a dynamic organization you must find a diverse group of people, with different ethical baskgrouds, to fill the different postions in it. You would also want to get them up to speed with you organizations ethical views. If you take a company like McDonald’s you can find out what they do to ensure this. Now McDonald’s is committed to conducting business ethically and in compliance with the letter and spirit of the law. This commitment is reflected in McDonald’s Values.
Inherent in each value is our commitment to be ethical, truthful and dependable and this is reflected through their Standards of Business Conduct, which serves as a guide to making good decisions and conducting business ethically. Each year McDonald’s employees are required to re-certify that they have read and will abide by the standards that McDonalds has set through the Standards of Business Conduct. Employees complete regular training on the Standards, anti-bribery laws, and various other laws, regulations and company-specific policies. McDonald’s and its employees in all countries must comply with the U.S. Foreign Corrupt Practices Act (“McDonalds: Standards Of Business Conduct For Employees”, n.d.).
References
Salem, F., Abdullah, M., (2009) McDonalds case study. http://www.scribd.com/doc/16050821/McDonalds-Case-Study McDonalds: Standards of Business Conduct for Employees. (n.d.).
The Coursework on Business Gone Green Ethical Reasoning Assignment
AB0603 Business Gone Green Ethical Reasoning Assignment Summary Page| Your name: Chia Xinying| Your Instructor: Dr. Josephine Lang| Seminar Group: 01 Word Count: 1095| Briefly lay out, in bulleted-form in the space provided within this page (i.e., do not elaborate), the content of your write-up in addressing the various criteria in the ethical reasoning rubric.| Criteria| Your points| 1. Specify ...
Retrieved from http://www.aboutmcdonalds.com/mcd/investors/corporate_governance/codes_of_conduct/standards_of_business_conduct.html Bateman, T. S., & Snell, S. A. (2011).
Management: Leading & collaborating in a competitive world (9th ed.).
New York, NY: McGraw-Hill Irwin. Anonymous, . (2005, November).
Diversity at McDonald’s: A way of life. Nation’s Restaurant News, 1(), 92, 94-95 Tetteh, Vanessa A. (2014, January 1).
Diversity in the Workplace. Research Starters, p. 1.
