Cuppacakes expects to catch the interest of a regular loyal customer base with its broad variety of coffee, highlight popular products, such as specialty cupcakes and regionally-inspired cookies, cakes or pie, pastry and many more organic and healthy food products. Within the last two years there have been significant increases in demand for these bakery products. We also cater to all of our customers by providing each customer coffee and food products made to suit the customer, down to the smallest detail.
The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. The company plans to build a strong market position in the town, due to our industry experience and mild competitive climate in the area. Our company aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.
Cuppacakes bakery wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, tourist traffic is expected to comprise approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market. Cuppacakes bakery will build a following through advertising, referral marketing, and a loyalty program.
The Business plan on Marketing Organisation Customer Market
MARKETING ASSIGNMENT 1 Q 1. Explain what is meant by the marketing concept and illustrate your answer by using an example of a market led organisation. A. The marketing concept is about matching a company's capabilities, with the wants and needs of the customer. The marketing concept is used by organisations in an attempt to satisfy this need. Marketing facilitates an exchange which satisfies the ...
This marketing plan will allow our company to focus its marketing efforts by taking the long view, and looking for results on a daily and weekly basis to see that the chosen tactics are successful. Cuppacakes Bakery’s marketing plan is designed to document the path the business plans to take to work towards its ultimate goal of becoming a serious player in the wilder area organic movement and to make a difference in the community by being a vocal proponent of organic eating and living. We truly believe that organic food is not a gimmick – it is a path to a healthier and more sustainable life.
We also believe that customers need not give up good taste in order to eat healthily, as the right recipes can bring the two together. Recognizing the importance of human capital, Cuppacakes bakery company has assembled a strong management team. The team is led by Noor Aimy Najiah Rahman. Aimy comes to Cuppacakes bakery company with 10 years of baking experience. In addition to her industry specific experience, Aimy has had 2 years of management experience. Kanegaswari Ramachandran brings financial skills to Cuppacakes bakery after a 10 year CPA career.
Nurun Najwa Binti Hanafi will lead the marketing efforts having participated in her own firm. Lastly, Nursyazwani will be on the team as an assistant baker with over five years of experience. Through a combination of a strong management team, a solid business model, and exciting, market demanded products will allow Cuppacakes bakery to quickly gain market penetration and cash richness. Furthermore by importing our products directly from a private label bakery, we avoid high labour costs, expensive investment in manufacturing and production equipment, and additional warehousing and production facility costs.
Our major costs will be limited to product purchasing, shipping and cold storage. Cuppacakes Bakery Company has identified four main keys to its success. The first is to secure stores in highly visible locations. The second will be our unique value-for-money product line. The third will be a focus on superior customer service and education, and the fourth key will be employee retention through training and internal promotion. Our Cuppacakes Company is entering its third year of operation.
The Research paper on General Electric Medical Systems – Global Product Company Concept
The Global Product Company concept means ”to concentrate manufacturing – and ultimately other activities – wherever in the world it could be carried out to GE’s exacting standards most cost-effectively”. That means that the production is moving to countries where people are mostly underutilized (the example given in the case study tells about engineers from Eastern Europe, who cost only $1,5/h). ...
We have our own company and cafe situated in Damansara. Its operation has been well received and marketing will be the key to the development of our products awareness as well as the growth of the customer base. Our bakery company offers the several different types of products such as cupcakes, wafers, cookies, cake, sandwich, pastry and many more to our customers. Our bakery company is built around the belief that eating healthy, organic foods can have a significant impact on a person’s health and attitude, as well as the environment.
We also believes that customers can have great tasting organic baked goods if the right attention is paid to sourcing, recipes, and consistency and also have special considerations are made for all common food allergies such as dairy, yeast, wheat, eggs and nuts. We offer the high quality and healthy product to our entire customer and serving them varying prices so that more people can find something they can afford. We also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.
The product and service offered in our bakery will consist of two parts. The first is a store front bakery and the second is a service, run from the bakery, with a corporate focus that provides baked goods to our customers. The cafe will be decorated in a retro 1950s theme. This theme will be used to take our customers back to a bygone time (for many) in which home baked goods were the standard rather than the exception they seem to be today. The theme will be carried out in the seating options used, colours and decor. 2. 1 MARKET SUMMARY
Our bakery possesses good information about the market and knows a great deal about the common attributes of the most customers. This information enabled us to understand better about the customer preferences, types of customers that are served, what they specific needs and wants and how we can improve our communications with them to keep a long term relationship with them. Our target market includes people who are health conscious and/or have common food allergies. This is a niche market since most bakeries do not cater to these needs with the exception of high-fibre diets.
The Essay on Food and Herbal Products
The Problem Introduction In the rapid development of our present generation on how a certain raw material produces different food and herbal products that can be processed, satisfies the needs of every human being to fill their stomach. Time after time, many food and herbal products have been developed and commercially valuable to stop health risks. The existence of this processed products does ...
The company has plans to expand with an additional few shops in the local area over the next two years. The premium taste, presentation and quality of our bakery make us to be different from our competitors and have a good reputation with all of our customers. Target Markets Cuppacakes bakery company intends to market to a wide customer base. However, we have defined the following groups as targeted segments that contribute to our growth projections: • Students • Young adults and business people • Families with children
Students always go out for fast food more than any other age group. They have disposable incomes which they tend to spend on immediate gratification items, especially food products they perceive to be unique, cosmopolitan or have an individuality value. Because these individuals are the most open to trying new foods they are vitally important in building an effective word-of-mouth marketing strategy. Young adults and business people have the potential of providing large volume sales to the company during the peak hours of 11 a. m. to 2 p. m.
The lunch business is driven by individuals. Many go out to lunch to get out of the office setting or have business meetings at lunch either in or out of the office. We will endeavour to accommodate surrounding businesses placing phone-in orders for business meetings. Satisfaction of this group will provide a vital long-term revenue stream. Families with children are a growing population, both numerically and in their choice for convenient foods. Two-income families have less time to prepare meals so they are an easy group to market to because their lifestyle is very specific.
We will aggressively target single and working mothers who tend to turn to fast and convenient food choices to accommodate family demands. By targeting this group, we not only generate a large volume of immediate business, but also create long-term customers in their children. Our downtown location and increasing customer base will probably draw in customers outside of our targeted groups to include visitors and downtown shoppers. We believe these customers will be glad to pay a reasonable price for our products in exchange for high quality, great taste and the uniqueness they receive.
The Business plan on The Great Italian Food Company
The Great Italian Food Company (GIFC) is a family owned business. Papa Joe, owner of the restaurants was the decision maker and determined the future for the company. Papa Joe’s children are grown adults and one day, they will assume the responsibility of running the restaurant but each child have their own personal ideas for the future of the business. First, all the children needs to come up ...
Demographics: There is an almost equal ratio between male and female customers. Demographically our customer will come from all age and income levels of the market. Within this population we will focus on three separate groups with different needs: 15-24 year olds (including students), young adults and business people (25-50) and a family with children under 14. The largest population consists between the ages of 20 to 55 years of age. The adult’s users have a median personal income of RM 2000. Geographic: Our bakery company target most of the universities and colleges nearby our bakery located.
It also target most of the offices and company that situated nearby the shop. By leveraging the expansive reach of the delivery services, our bakery can serve equally to all type of customers. We are located in Damansara and close to shopping facilities in order to catch customers going to or from work, while they are out for lunch, or on a shopping expedition. The business will operate from Monday through Sunday. Behaviour Factors: The customer enjoys our quality of products which is not only cheaper in price but also leads them to consume healthy foods.
The customer spends on cheaper price in return for high quality products of food. The menu items must meet minimum levels of quality for people to be willing to spend money on the food, particularly when there are so many different options available. Our company tries our level best to fulfil all the benefits that are important to our customers. Location : Proximity to home or work is very important; so is convenient parking for the end-of-workday traffic stopping to pick up hot food to go or frozen meal solutions.
Price: Low price or lowest price is not essential. Many customers associate low price with higher quality. Convenience: People tend to eat out because it’s quicker than preparing a meal themselves. Uniqueness: As consumers seek variety and new experiences, the challenge is to stand out from competitors, not only as an alternative fast food option, but as one that offers consistently high-quality food and a distinctive atmosphere. Customer services: Exemplary service is required to build a sustainable business that has a loyal customer base.
The Essay on The TARES Test Of Ethical Advertising On Fast Food Companies
The TARES test is useful in evaluating whether the advertisements are part of an ethical way of advertising. While the TARES test will not solve all ethical problems in creating ads, it does give creative people, marketing directors and strategic communication planners a tool. The -T- stands for truthfulness which evaluates whether an ad is honest or not, and whether it is used to deceive the ...
Quality craftsmanship: The customers work hard for their money and do not enjoy spending it on disposable foods which is harmful for their health and lifestyle. 2. 1. 3 We have our own website for our company where our customer can visit any time to gain all the information that they needed about our products and prices. They also can order their food items to us via online where it will be delivered to them on the time. We also distribute flyers and brochures to everyone to give them more information about products and discount prices that we offered in our bakery.
We also distributed it to the nearby universities and offices. Furthermore, we also had done few advertising about our bakery company and the foods that are available in our bakery to gain more attention from all our customers. Another trend for the growth of our bakery is the word of mouth where we gain more popularity among everyone with the kind help of our customer especially our regular customer. Our customer who likes our services and products will promote about our bakery to all the people that they know and from there the company will get more new customers and gain more profits.
All the market trends are showing continued growth in all directions for our company. 2. 1. 4 MARKET GROWTH With so many competitions by many bakery shops opened lately, the market has had steady growth throughout the bakery world, although sometimes the sales had slowed down in some years. The growth statistics for 2011 were estimated to be over 60 per cent sales. More and more people are discovering for the healthy life and they only choose the good and healthy products to eat. Other factor is economic downturn; the strong domestic economy has been good for the Bakery Industry. Continued growth is anticipated.
However, unforeseen or unanticipated economic recession would reduce disposable income. In developing markets economic prosperity, increased disposable incomes, higher living standards, rising employment rates and shifting lifestyles resulting from cultural changes are acting as an impetus to bakery products. Indeed, cake consumption in Malaysia is growing rapidly. Developing markets offer higher potential for greater market penetration, and rise in per capita consumption, while in the developed markets, innovation in new flavours and healthy ingredients will add to consumption frequency. analysis for Cuppacakes provided us with the opportunity to analyse its internal strengths and weaknesses against the external opportunities and threats. It gives the company a chance to build on its strengths and work on its weaknesses by taking advantage of the opportunities and protecting itself from the threats. Cuppacakes unique strengths of creativity and custom made cakes at lower prices than its competitors protect it’s from its potential threats of new entrants.
The Business plan on Growing Market Innovation Company Product
Behavior Traits of Successful Businesses August 29, 1999 Business Innovation Opportunities Businesses are resource limited and must determine where and in what way to allocate resources to achieve business mission objectives. This translates to why it is so important for business to be creative and actively plan for innovation correctly. Innovation is a change of direction and it alters investment ...
