Coffee today is the daily trend of people who usually go to work, schools or for those who don’t eat their breakfast. It serves their breakfast because it can easily be made, or you can buy it anywhere outside your house, fast foods or you can make one in the office. San Miguel Super Coffeemix Co. , Inc. is now making their way to more and more products that can be innovated in connection to their quality and standards as well as their care for their consumers.
Newly made products that are affordable but high quality is the best for a consumer to get. The company creates value and giving what is right for the customers. Providing new and varieties of products for the changing taste of the people worldwide. It focuses not only on the product itself but the value that would be created with it and helping families have time for their children, bond with them and be happy with them. It promotes the family time so that the relationships of the family will grow stronger and bonded.
Brief History San Miguel Super Coffeemix Co. , Inc. (SMSCCI) is a Joint Venture between San Miguel Pure Foods Company Inc. (SMPFC) and Super Coffeemix Manufacturing Ltd. (SCML).
The Essay on Super Bwl San Francisco
ST. LOUIS -- Super Bowl XXV. That's all I can think about this morning. Giants-Bills. New York, of course, was the Little Engine That Could. The Bills, who had just beaten the Raiders 51-3, were the big, bad offensive wolves, the best offense of their day. Like this year, there was no off-week between the conference title games and the Super Bowl 11 years ago. The Giants played San Francisco at ...
The former is the food division of San Miguel Corporation and is one of the leading manufacturers of food commodities and branded food products in the Philippines. SCML, on the other hand, is the leading integrated coffee and beverage manufacturer in Singapore. Their products have been around since 1987 and are now present in over 38 countries worldwide.
The venture between these two conglomerates marked an unprecedented collaboration of two food and beverage giants with combined expertise and capabilities in both manufacturing and distribution in the Asian region. San Miguel Super Coffeemix Company Inc. may be a young player in the coffeemix industry, but since its launch it has gone through a lot of significant milestones that have helped establish the company as a dynamic and spirited brand. In December 2004, SMSCCI released its first product, San Mig Coffee Instant 3-in-1 Coffeemix in three unique blends: Mild, Original, and Strong.
San Mig Coffee introduced some of the FIRSTS in the market: a) Three product variants suited to the coffee drinkers varying wants and needs, b) Bright Blue packaging instead of the traditional brown of other coffee players c) Smaller packaging sizes – 6 and 10 sachets boxes (opposite the industry norm of 12 sachets per box) and polybag of 20 sachets (compared to the industry norm of 24 per polybag) to offer lower out-of-pocket cost to the consumers. In May 2005, San Mig Coffee introduced its 3-in-1 Sugarfree line. During this year, San Mig Coffee also introduced the Extra Strong blend which gave the consumers more choices.
In June 2005, San Mig Coffee 3-in-1 created buzz in the market as it launched a thematic campaign featuring award-winning actor and avowed coffee-lover Piolo Pascual as its endorser and it also introduced San Mig Coffee’s tagline ‘Bagay sa Taste Mo! ’. San Mig Coffee’s upbeat entry stirred the other market players to retool their products, redo their packaging and double its advertising expenditure. In September 2005, only 9 months since its launch, San Mig Coffee Instant 3-in-1 Coffeemix became the second best-selling instant coffeemix product in the Philippines.
In January 2006, San Mig Coffee 3-in-1 Sugar Free gained leadership of the Sugar Free Coffeemix segment by capitalizing on the growing health-consciousness of Filipinos. Although competitors offered their own 3-in-1 Sugar Free products, San Mig Coffee Sugar Free’s four-blend offering (Mild, Original, Strong, and Extra Strong) remained to be a relevant proposition that catapulted the young local brand to dominance in the emerging segment. In May 2007, San Mig Coffee 100% Premium Instant Coffee threw its support to the media advocacy campaign of GMA Network Inc.
The Essay on Product & Company Overview: Nestle
Nescafe is a brand of instant coffee made by Nestle. The name is a combination of the words “Nestle” and “cafe”, in which “Nes-” means magic and “-cafe” means coffee. Nestle’s flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for 7-8 years by Max Rudolf Morgenthaler, a Swiss food chemist considered to be inventor of ...
For the 2007 national election by being one of the major sponsors in ‘Eleksyon 2007’. San Mig Coffee 100% Premium Instant Coffee lauded GMA 7’s commitment to educate the public on intelligent voting and deliver the most comprehensive media coverage of the said elections. In March 2008, San Mig Coffee launched the 2-in-1 coffeemix line which helped solidify San Mig Coffee as an innovative coffeemix brand. In February 2009, a special SKU called ‘San Mig Coffee 3-in-1 Original Strips of 10’ was launched to offer the best-selling variant ‘Original’ at an affordable price.
In June 2009, San Mig Coffee launched the Pro-health series which is a range of 4-in-1 coffeemixes that contain functional ingredients perfect for one’s active lifestyle. The ‘New and Improved’ San Mig Coffee 3-in-1 Regular was launched in October 2009 – new packaging design and improved formulation(from 150 ml to 200 ml ‘MUG’ serving size).
In 2011, San Mig Coffee 3-in-1 Sugarfree remains to be the market leader in its category with a 53% share of the market for the year. The Regular 3 in 1 line continues to be a strong contender in the total instant coffeemix market.
In June 2012, San Mig Coffee launched the San Mig Coffee Super Packs. These coffeemixes contain energy-releasing B-vitamins that give unmatched and sustained stimulation which may help you get through your day. III. Marketing Objectives San Mig Cofffee aims to introduce the first instant coffee frappe. Aside from the natural instant coffees, the San Miguel brand is well known not only for coffees but many more products and even at sports. Taking advantage of this, the company aims to take part of the competition on the instant coffees and the industry.
The goal of the company for the coming years is to establish a product as an instant coffee frappe. In terms of sales, the company expects the coffee frappe to be profitable and have an increase in sales by the end of the years. San Miguel is already a well-known and established company in the Philippines. With the introduction of San Mig Coffee Frappe, San Miguel Coffee will add to their already existing market and have more than instant coffee customers as their regular clientele. Objectively, for the first years, San Mig Coffee Frappe will focus on establishing the product.
The Business plan on Coffee mate study case
Coffee Mate is made up of dried glucose and vegetable fat and it is considered as non-dairy although it contains milk derivatives. Some of them are liquid, others are reduced-fat and others are sugar free. There are also seasonal products that will keep you warm during the season, flavors only available from September through December. The brand is composed by 33 different products each of them ...
For the third year, the group expects that San Mig Coffee Frappe will be ‘picked-up’ by the Philippine market and thus, the company can start distributing the brand to other urbanized cities in the country. The current big competitors for instant coffees are Nescafe, and Kopiko. IV. Situational Analysis Coffee today is the daily trend of people who usually go to work, schools or for those who don’t eat their breakfast. It serves their breakfast because it can easily be made, or you can buy it anywhere outside your house, fast foods or you can make one in the office.
Existing Products Coffeemix with Cereals San Mig Coffee Fastbreak combines the benefits of both coffee and cereal drink in one delicious power cup. It provides a unique and smooth drinking experience, ideal for those moments when you need something more to face what’s ahead of you. Super Packs San Mig Coffee Super Packs is a line of coffee mix products that has Energy-Releasing B Vitamins that give UNMATCHED and SUSTAINED STIMULATION for coffee drinkers who want to give each of their days to the fullest. 3 in 1 Regular Coffee Mixes
San Mig Coffee 3in1 Regular is the first coffee mix brand that has unique blends that are suited to the consumers’ distinct coffee tastes. San Mig Coffee 3in1 Regular provides not only choice and convenience, but also VALUE-FOR-MONEY. 3 in 1 Sugar-Free Coffee Mixes San Mig Coffee 3in1 Sugarfree Coffeemix is the coffeemix of choice for those who are health-conscious and want to enjoy their coffee without the guilt. Each cup contains less calories but still maintains the same taste and sweetness as the regular coffeemixes. Pro-Health Coffee
San Mig Coffee Pro-health is a line of sugar-free coffeemixes with unique functional ingredients for added health and wellness. This range is the perfect partner in one’s active lifestyle. 100% Premium Instant Coffee San Mig Coffee 100% Premium Instant Coffee is the Black Coffee that is strong in taste and rich in aroma. One can enjoy its full-bodied coffee taste even with just 3/4 of a teaspoon (compared to the leading brand); hence it is more affordable per serving. B. Existing Pricing Strategies San Mig Coffee uses the competitive pricing strategy wherein it sets its price relative to the price of its competitor.
The Term Paper on Sustainable Coffee Market
1.1 Company overview Our company CoffeeTime will be established in Rotterdam, The Netherlands. This is due to the fact that the highest proportion of coffee consumption within Europe is in the Scandinavian countries, followed by the Netherlands, Belgium and Luxembourg; it would therefore be efficient to establish the company in Rotterdam. This allows for a relatively central base with strong ties ...
It did not take the same price as that of the competitor but did set a price lower than its major competitor. This is to hook up more consumers to buy its product rather than the products of the competitor. C. Existing Distribution Intensive distribution is used by San Mig Coffee. It is distributed and can be bought at different supermarkets and retail stores. Being a necessity, it needs this kind of distribution to make it available for every household. D. Existing Promotion San Mig Coffee Original Sugar Free with Splenda 7g Packs of 10 (valued at P53).
San Mig Coffee Super Strong 20g Strips of 10 for P35 (valued at P50) San Mig Coffee Brown 25g Strips of 10 for P35 (valued at P60) San Mig Coffee Fastbreak 30g Strips of 10 for P35 (valued at P48) San Mig Coffee Mild Sugar Free with Splenda 7g Packs of 10 for P35 (valued at P65) San Mig Coffee Strong Sugar Free with Splenda 9g Packs of 10 for P35 (valued at P65) V. SWOT Analysis Strengths First and only one in the country Easy to buy Affordable price Weaknesses New to the taste of the consumer Opportunities Known brand in the country Focus on the consumer Threats
Low barriers of purchasing Brand loyalty to other competitors VI. COMPETITIVE ANALYSIS San Mig Coffee, in some manner, is not worried with the current competitions. It can even see as an advantage since it brought more attention to the industry as a whole. Furthermore, even there’s a lot of variety to choose from now, they are rooting on the brand’s popularity and superior quality that will make the consumers still choose them over the others. Rather, what more threatening are the existence of imitations and the availability of the same products sourced via other competitors.
With this, we’re planning to release more and more innovations of our products that are convenient and superior quality to encourage more buyers. Nescafe hdfj One of the world’s most popular coffee brands. Available in many varieties to suit all tastes and occasions. From Nescafe Classic to our newer well-being products such as Greenblend with higher levels of antioxidants. Kopiko Kopiko is made from the finest Java coffee beans, blended and processed in the finest way to achieve its strong aromatic goodness. VII. STP Analysis Segmentation
The Research paper on Mystic Monk Coffee 2
Father Daniel Mary, is a prior of the Carmelite Order of monks in Clark, Wyoming, has a vision that he could transfer the small brotherhood of 13 monks living in a small used as makeshift rectory into a 500 acre monastery that would include accommodations for 30 monks, a gothic church, a convent for the nuns, a retreat centre for visitors, and a hermitage presented a formidable challenge ( ...
Since San Miguel Corporation is known in the Philippines, the company perceived that there is a ready market for San Mig Coffee because drinking coffee is common to Filipinos. It caters to all gender, teens to adults, offering an affordable and reasonable price. It is more practical and elite market as the coffee cost more less than a hundred pesos as compared to a coffee on some shops. Yet, the taste and quality of San Mig Coffee are very similar to the hundred peso coffee. Positioning San Mig Coffee has established itself as one of the high class coffee that people would drink daily.
Despite of big competitors, San Mig Coffee promises quality that is sure worth every peso spent on it. Furthermore, It offers products that are not only on terms of good taste, but consumer-friendly. Targeting San Mig Coffee is geared towards to almost medium and high end market but is not limited to that. Though it is not expensive like other coffees, it has changed over time to accommodate the needs of the customers. It had set the trends and targets people who are coffee drinkers according to their personality and stylish. Demographics POPULATION:Men, women, teens, family
Middle-Income to High-Income AGE:13 and above The proposed target markets are the men, women, teens and families in the Philippines. From there, San Mig Coffee Frappe will be targeting those population aged 13 and above, considered to be with their family or friends. As for the social status, San Mig Coffee Frappe will be targeting those belonging in the middle class and in the high class. The middle-income class could be defined as those families with annual income ranging from P148,307 toP1,207,122 in 1997; P178,468 to P1,449,295 in 2000; and P203,109 to P1,651,632 in 2003.
For 2007, the range should be from P251,283 to P2,045,280. Source: Trends and Characteristics of the Middle-Income Class in the Philippines: Is it Expanding or Shrinking? By Romulo A. Virola, Mildred B. Addawe and Ma. Ivy T. Querubin Another component in the proposed target market is the age group which San Mig Coffee Frappe is advertising to. The company is planning to focus on to almost everyone, men and women, teens and the families, aged 13 and above. The new generation of trends have been adopted by almost every family and tends to do more, live more, work more or study more.
The Essay on Family Values Importance Society People America
Family Values: Importance America's family values are very important to our citizens. For many years the American family and its values have been one of the top priorities of our nation. The family is even an essential part of the "American Dream" that we Americans are so fond of. The basic idea of success in America is measured by how well one can provide for their family. But what does ...
But in exchange, they forget to take time for their families. The company assumes that more consumers will be coming from this age range because of the number of activities that they do and the higher amount of activeness that they give. Also, the company’s advertisements are much seen mostly on the internet that is usually used by almost all the people in their everyday activities. The company would also focus on the innovations to adhere the company’s and people’s trend on having their own coffees.
Psychographics Social Class:Class A, B & C Age Group:Teenagers and People in their 20s Activities:Studying (School), Working (Office), Going out for social gatherings and events, Social networking, Shopping, Sports Activities, Out of town trips Interests:Latest fashion trends, Sports, Travelling, Leisure Personality Characteristics:Wants to be ‘in’, Fashion-forward, Practical, Modern, Active, Fun-loving, Sociable, Strong decision and purchasing power San Mig Coffee Frappe particularly targets teenagers to young professionals of Class A, B & C.
They are those who seem to afford having a work-leisure balance in their lifestyle. They can be really busy with school or work but they still find time to have fun and a bit of rest and relaxation once in a while. They go to the mall, party with their friends, do sports and even go out of town especially during long weekend holidays. They are active and fun-loving. These people are also the ones who have tendencies to follow trends as they feel the need to be sociable.
Psychology says that within this age range that people strive to look for their own identity and a certain group they can belong to. Moreover, these people have a strong decision and purchasing power so they can go buy almost anything they want. Though teenagers still get their money from their parents, they relatively have full freedom with their purchases. Young professionals, on the other hand, do not have much responsibility to pay for so they still can spend their earned money for their own whims. VIII. BIG IDEA
San Mig Coffee Frappe targets families, this will be the source of the family bonding. Making coffee and drinking coffee is one of the activities done by the parents so if the kids can make their own coffee by using San Mig Coffee Frappe, they can bond with their parents anytime. Family bonding is necessary so that the relationship of the children to their parents will become stronger and they can be more open to them. They need time have fun with their parents and the whole family. IX. Marketing Strategies Product SAN MIG COFFEE FRAPPE Features
It is a coffee frappe in a sachet that has a low price compared to other brands. This San Mig coffee frappe has energy releasing vitamins for the consumers. It features the frappe, first ever in a sachet to be mixed on an instant coffee, but for a low price. Benefits It provides a heartwarming sensation to those who drink it because it is rich in stress relieving aroma. It is also anti-oxidant for cleaning the digestive system. It gives energy releasing vitamins that is good for the body. X. Pricing Strategy We will mainly use loss leader pricing, product sold at a low price.
This will help to expand the market share as a whole and also it is more convenient for the consumers because of the availability of the product. The price is fair for good quality of the product. XI. Distribution Strategy We will distribute to supermarkets, convenience stores and retailers. It will be distributed to stores that consumers can easily go to and more convenient for them to buy, without exerting more effort going to shops and without spending more money for transportation. XII. IMC Advertising The use of T. V. commercials is the best for advertisements.
This will be aired anytime because coffee can be consumed anytime, anywhere. The show will feature a family making coffee and having a San Mig Coffee Frappe. The scene will start with the mother making her coffee frappe and then the aroma of the frappe will fill the house so the children and the father will notice it and they will make a coffee frappe of their own. Then after tasting their coffee, the children will get some of the fluffy frappe on their finger then put on the cheeks of their mother and then all of them are having fun with the coffee frappe.
Promotion We will be promoting it on every game of the PBA, by giving a free sample of San Mig coffee Frappe. We will also do samplings on supermarkets so that the consumer will know more about the product. Public Relation Happy family in an instant We will have games for the whole family so that they can have a family bonding and be happy. There will be prizes to be given to the family who will win the game. There will be a variety of games so that there would be many chances of winning and mostly there would be more time spends with their own families.
