1. Define importing and exporting.
2. Explain free trade.
3. Explain the difference between absolute advantage and comparative advantage.
4. Explain business, goods, services, and revenue.
5. Define and explain entrepreneurship.
6. Explain economics and resource development.
7. Summarize Adam Smith’s theory.
8. Define and explain the various forms of business organization to include partnerships, franchising, and corporations.
9. Define and explain international and global marketing.
10. Explain the major concepts related to a small business startup to include business plans, venture capitalists, the SBA, the SBIC, and SCORE
11. Know the elements of a business plan.
12. Explain acquisition, LBO, and LLP.
13. Explain corporate policy and corporate responsibility.
14. Describe corporate social initiatives.
15. Define ethics.
16. Define CSR.
17. Describe insider trading.
18. Explain various interested stakeholders.
19. List and explain the steps to be considered when determining the ethics of an action.
20. Explain the differences between compliance- and integrity-based ethics codes.
The Essay on Running Head Corporate Ethics Program
Running head: CORPORATE ETHICS PROGRAM Corporate Ethics Program December 20, 2008 Corporate Ethics Program ABC Development, Inc., and their employees aim to comply with all applicable laws and regulations of the United States and other world countries in which we operate, to act being guided by the basic principles and standpoints outlined below, and to uphold the highest possible sense of ethics. ...
21. Define balance of payments and balance of trade.
22. Describe common market, countertrading, and devaluation.
23. Identify and explain WTO, SWFs, NAFTA, and FDI.
24. Describe an embargo.
25. Describe and explain trade surplus, deficit, tariffs, a strategic alliance, and a multinational corporation.
Explain the steps to establish a new business.
26. Describe an intrapreneur.
27. Explain microloans and the management team.
28. Describe and explain GDP, communism, depression, recession, and capitalism.
29. Explain some of the reasons for the success and failure of small businesses.
30. Describe the forms of business ownership; know how they are used and the advantages and disadvantages of each one.
31. Describe a franchise, and know its advantages and disadvantages.
32. Define a business merger.
33. Describe the purpose of a limited liability company.
34. Describe what advantages a small business may have when entering a foreign country’s market.
35. Describe what the difference is between privately and publicly owned businesses.
36. Describe the reasons why some people become entrepreneurs.
37. Explain the steps that should be taken in the buying of a franchise.
38. Describe and explain SCORE.
39. Describe the aspects of a limited liability company.
BUSN 115 Final Exam Study Guide
TCO I
1. Explain free market capitalism.
2. Describe and explain home-based entrepreneurial endeavors.
3. Explain how intermediaries perform the six marketing utilities.
4. Compare the business-to-business market and the consumer market.
5. Identify the new and traditional tools that make up the promotion mix.
6. Define and apply common economic indicators.
TCO 2
7. Define and discuss the ethical and social responsibilities of business.
8. Describe management’s role in setting ethical standards.
9. Describe and apply a business code of ethics.
10. Describe and explain the role of U.S. businesses in influencing ethical behavior and social responsibility in global markets.
11. Describe and explain sales law under the Uniform Commercial Code.
The Report on Business Marketing vs. Consumer Marketing
Sheree M. Johnson II January 29, 2012 BUS 367 Business to Business Marketing Business Marketing vs. Consumer Marketing Business Marketing vs. Consumer Marketing Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing ...
12. Define the elements of a contract.
13. Summarize several laws that regulate competition and protect consumers in the US.
14. Describe and explain the role of deregulation in the economy.
TCO 3
15. Discuss the changing landscape of the global market and the issue of offshore outsourcing.
16. Explain why nations trade.
17. Describe and explain the forces that affect trading in global markets.
18. Explain the advantages and disadvantages of trade protectionism.
TCO 4
19. Describe the role entrepreneurs play in the creation of jobs.
20. Explain why people take the risks of entrepreneurship; list the attributes of successful.
21. Analyze what it takes to start and run a small business.
TCO 5
22. Show how marketers use environmental scanning to learn about the changing marketing environment.
23. Explain how marketers apply the tools of market segmentation, relationship marketing, and the study of consumer behavior.
24. Discuss the four Ps of marketing.
25. Define marketing and apply the marketing concept to both for-profit and nonprofit organizations.
26. Show how word of mouth, e-mail marketing, viral marketing, blogging, podcasting, and mobile marketing work. 27. Contrast the advantages and disadvantages of various advertising media, including the Internet and social media. 28. Understand channel systems, and explain the various ways to build cooperation in them.
TCO 6
29. Describe and explain the four functions of management.
30. Relate the planning process and decision making to the accomplishment of company goals.
31. Describe the current state of U.S. manufacturing and what manufacturers have done to become more competitive.
32. Describe and explain planning issues as they relate to a firm’s operations, including its employees.
33. Show how managers put motivation theories into action through such strategies as job enrichment, open communication, and job recognition.
34. Show how managers personalize motivation strategies to appeal to employees across the globe and across generations.
The Essay on Small and Medium Scale Business Marketing Strategies and Ideas
Also, I will like to thank my parents for their immense provision and support. I will like to appreciate Pressy Ebimobowei Waratimi the Deputy CEO and founder of Rakeone Music, Rakeone Films and Rakeone TV for his immense support. I like to thank Slimface Ebiye Romeo the CEO of Romeos Artisthood. My express deep gratitude goes to my lovely friends Midian-Dicey Biyen, Kio Mikietuoniso, Gabriel ...
TCO 7
35. Describe the various production processes, and describe techniques that improve productivity.
36. Describe and explain how to use a PERT chart and a Gantt chart.
37. Explain how flexible manufacturing is used.
38. Describe and explain when to use lean manufacturing.
39. Explain how mass customization can be used.
40. What are ERP and MRP?
41. How does vision apply to business?
42. Explain and apply facility location and layout to business.
TCO 8
43. Describe the four eras in the evolution of marketing.
44. Describe and explain the role of marketing managers and the marketing mix.
45. Describe the marketing research process.
46. Describe logistics and outline how intermediaries manage the transportation and storage of goods
47. Describe business-to-business marketing (B2B) and the business-to-consumer sales process.
48. Describe and explain how social media complements other promotions, including promotional strategies.
TCO 9
49. Describe and explain social media and Web 2.0.
50. Describe and explain privacy issues and stability issues as they apply to information networks.
51. Describe some of the common types of information used by business.
52. Describe and explain how information is managed.
53. Explain knowledge management and how it can be applied in a business setting.
54. Describe the types of computer software most frequently used in business.
TCO 10
55. Describe and explain business intelligence and how it is changing business.
56. Describe and explain virtualization and cloud computing.
57. Explain the different accounting disciplines.
58. List, describe, and apply business financial statements (income statement, balance sheet, statement of cash flows).
59. Describe the roles and responsibilities of financial managers
60. What are the finance concerns for small businesses?
The Term Paper on E-business Marketing Plan of Oxygen and iVillage.com
Introduction The Internet has become increasingly popular. The number of Internet users is estimated to reach approximately 300 million by the end of 2002. (http:// www.sohu.com) With widespread acceptance and low-cost entrance, it is changing the world's economy. Developing business opportunities in the Internet has grown considerably. "The impact of the Internet on business is akin to previous ...
61. List the types of financial budgets.
