•Extent of the Investment
Our organization is designed to enable us to deliver the cost, capability and overall financial performance to be the Benchmark and to meet customers’ needs. In order to accomplish this, there is funding needed in order to mass-produce, advertise, and sell the product. From our initial calculations, our first year needs are $1,985,536. In order to sustain growth in not only the company, but the product as well, an additional $3,000,000 is needed to rent office space, pay employees, produce the product, sell the product, and market ourselves globally. Therefore, the extent of the investment we are looking for is 5 million dollars, either in one lump some, or preferable, over the coarse of 4 or 5 years (SEE financial planning for details).
•Principal Milestones to be Achieved
Our goal is to become the world’s largest provider in the industry of musical tuners (not only guitar).
We have seen an enormous growth in this industry and have found the technology accessible to create a new breed of tuners.
•Target Market
The target market is not the beginning musician who is only willing to pay $100 for an analog tuner. We intend to capture the advanced/professional musician market. One who is looking for the best, most accurate tuner available.
•Summary of Financial Metrics
Our goal is to start making a profit in our 3rd year of development of this product. Our market analysts believe that after two years, the market growth and revenue will pick up substantially. Once the new technology is correlated to the product, a new demand will grow for the product’s accuracy. As a newly established corporation, we feel that with the aid from ASC Capital, we will be able to corner the market for digital guitar tuners (SEE Financial Plan Main Points).
The Essay on Describe how marketing techniques are used to market products in two organisations
Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to ...
Once a profit is made from the product there are two options for ASC Capital to receive revenue. Profit Sharing or Stock options are the two choices that can be negotiated between KJESC and ASC Capital (SEE financial Planning).
•Why Should ASC Capital Invest
KJSEC believes that technology has enabled electronic tuning devices to become more accurate than ever. It is at this point; KJSEC realizes the importance of capturing the market at the beginning stages of this new technology. There is no other tuner out on the market that can offer all of the options that our tuner offers (SEE Description and Use of Technology).
Description of the Business
Keep Jammin Enterprise Systems Corporation is a technologically groundbreaking company with national reach as a prime contractor and consultant in the audio and visual electronic market sectors. Our capabilities combine key in-depth skills in digital signal processing, artificial intelligence applications, electronics, systems integration, and dimmer switches. This enables us to offer outstanding complementary capability to customers and companies across consumer products market. We also leverage operating performance through the synergies and opportunities available to our nationwide group through the cross-transfer of best practice across all our operations.
The commercial practices we employ in the audio and visual electronics marketplace naturally feed through to our dealings in the ever-changing digital signal processing sector; and conversely, many of the technology breakthroughs we achieve enable us to develop the right solutions for our wide customer base.
Our organization is designed to enable us to deliver the cost, capability and overall financial performance to be the Benchmark and to meet customers’ needs. Total systems capability can only come from a company that combines a strategic view of the customer’s objectives with a detailed knowledge of systems and how they can be integrated to meet those objectives. From our partnership in producing the groundbreaking VR-2001 to our fine line of audio amplifiers, Keep Jammin Enterprise Systems Corporation delivers in spread and magnitude, understanding all elements of the current and future market and integrating multiple technologies into solutions.
The Term Paper on Bringing Information Technology Into A Small Business part 1
... cant be used for old systems, etc. As information technologies penetrate into various spheres of business more deeply, they changes various ... in IT distribution, capture of the big market share by one company, its product becomes the standard for all others. As ... shaped products made of plastic or orders for production of powder metallurgy.In the modern world the satisfaction of customers needs ...
•Organization
The organization gives maximum focus to the major programs and systems integration on which the future success of the business depends. Our chief operating officer has responsibility for the programs that are at the heart of our prime contracting and systems integration activity. Each major program has a managing director who is responsible for the activity of that program.
Alongside the major programs is our Future Systems business through which we strive to ensure that Keep Jammin Enterprise Systems Corporation is on the leading edge of technology for prime contracting and systems integration but, more importantly, to provide our customers with the latest technology solutions available.
The chief operating officer is also charged with deriving maximum value from our portfolio of products and services for our customers. Each department’s Operation business units report to this chief operating officer and are charged to maximize our company’s synergies to maximize the value of their product portfolios for our customers.
•Background/History of the Business
Keep Jammin Enterprises Systems Corporation was founded in 1998 by current CEO Daniel Engheben. Engheben’s first product is the anti-feedback amplifier –a device to eliminate feedback on a guitar amplifier. This product’s ingenuity followed Engheben through both his undergraduate and graduate years at Columbia University and Massachusetts Institute of Technology.
After completing his Master’s Degree Program, Engheben moved his headquarters to Honolulu, Hawaii were a fellow business associate, William Stefanko, owned a laboratory and an office building that was suitable for Keep Jammin Enterprises Systems Corporation.
Now that the company had established itself in a state-of-the-art laboratory, KJESC was ready to begin development of numerous break-through audio and visual electronics.
The Term Paper on E-Commerce: Payment Systems And Security The List Of Payment Solutions
E-Commerce: Payment Systems and Security The list of payment solutions for e-commerce seems to be endless. Many banks and ISPs have adapted their own e-commerce payment systems where compatibility has not been considered. However, it seems that everything is currently pointing towards SET (Secure Electronic Transaction) as becoming the standard to follow. The first payment methods for services ...
KJESC always aims to protect all of its intellectual property. The company has a department created solely for completing the process of receiving a patent and verifying that no other current products on the market are infringing any of our patents. This same department is also known as our “think-tank” where our staff of highly innovative employees uses our state-of-the-art laboratories to improve other KJESC products or to use new technology to achieve the once-thought impossibilities in the audio and visual electronics markets.
•Uses of Our Technology
KJESC aims to produce products for both the consumer markets and commercial use. To be more expense efficient, KJESC has found that many products created for commercial use can be modified for consumer use as well. Recently, KJESC announced its latest innovation, the VR-2001 and VR-2001A. This line of products has been met with great demand by the security industry. The VR-2001 is a technologically advanced voice recognition security system. A sophisticated piece of circuitry, the VR-2001 recognizes the voice of authorized personnel and can “learn” new voices. Unlike other similar devices out on the market, the VR-2001 is the most accurate voice recognition system since it uses its “5-point security check.” While the VR-2001 has its greatest demand in the commercial security market, the VR-2001A is focused at the consumer market. This module has found its way into the home security and automobile security markets.
•State of the Product
KJESC has its top engineers working on our new project, the Exacta-Tune (open to suggestion).
After some preliminary investigations, KJESC’s ability to design and manufacture this product is a certainty, with some outside funding.
•Source of Revenue Stream
As of the last quarter of 2001, KJESC has great potential for a continuous revenue stream. Many of KJESC’s products give a continuous revenue stream due to royalties for the use of our technologies. There are also many KJESC products that require updates from our company that brings in a continuous revenue stream.
The Essay on The Product Life Cycle and Marketing
Abstract There are many things to be considered when marketing a product. These things include: length of existence time, quantity of competitors, and the quantity “of sales or revenue the product is generating” (p264). These are ways the marketer can obtain factually information on the product. After understanding the information the marketer can then look at the product life cycle. The product ...
•KJESC Facilities
KJESC bases its headquarters at:
4098 Thournanum Lane
Honolulu, HI 96740
TEL: 1-808-555-3692
KJESC runs all of its administration activities and engineering designs from this location. There are also state-of-the-art laboratory facilities located at this office. Our 10,000 sq. ft. office in Honolulu is the home to many of our top project engineers and administrators.
The vast distances between our offices is a non-issue. Our administrators have
successfully implemented “Virtual Engineering.” Most of our design work can be transferred via secure Internet connections along with memoranda and other announcements. This system allows our offices located thousands of miles apart communicate as if they were in the same building.
Upon completion of design and testing of the new product, the product must be manufactured and marketed. KJESC has rented space in San Juan, Puerto Rico for most of the manufacturing and development of the product. In the past, we have contracted out to an agency to market our products and hired a manufacturer to develop the product. Presently, KJESC plans to create their own marketing department for our next line of products to increase profits. Another benefit to this plan is that in-house marketing allows for the marketing department to have direct access to product information rather than the bureaucracy that occurs when using a hired marketing agency. Therefore, the majority of the marketing team will be established at the main headquarters in Honolulu, Hawaii.
