Introduction Nestle Pakistan Ltd is a subsidiary of Nestle S. A. – a company of Swiss origin headquartered in Vevey, Switzerland. It is a food processing company, registered on the Karachi and Lahore stock exchanges and operating in Pakistan since 1988 under a joint venture with Milk Pak ltd and took over management in 1992. For ten years in a row, the company has won a place among the top 25 companies of the Karachi Stock Exchange. Headquartered in Lahore, the Company operates four production facilities. Two of its factories in Sheikhupura and Kabirwala are multi product factories.
One factory in Islamabad and one in Karachi produce bottled water. Through its effective marketing and a vast sales and distribution network throughout the country, it ensures that its products are made available to consumers whenever, wherever and however. Nestle Pakistan operates in many ways but people, products and brands are the main flag bearers of the Company’s image, and we continue to enhance the quality of life of people. Nestle Pakistan now operates the biggest milk collection operation in Pakistan, Currently; Nestle Pakistan collects milk from an estimated 190,000 farmers spread over 145,000 sq.
Km’s in the province of Punjab and Sindh. Nestle believes in creating shared value and is committed to the communities it works and lives with. In Pakistan, the company is working closely with the communities in areas related to Nutrition, Water and Rural Development, and continues to enhance the quality of life of people throughout its value chain. Nestle Pakistan today is the leading Food & Beverages Company in Pakistan with key focus on Nutrition, Health and Wellness and reaching the remotest of locations throughout Pakistan to serve the consumers.
The Term Paper on Motor Company Ford Web Product
INTRODUCTION The Twentieth Century was profoundly affected by the innovations of Henry Ford. The invention of the automobile gave opportunities to multitudes of people. These opportunities were not just in transportation, but in occupation as well. Today, no matter where a Ford is produced, the consumer knows that they are receiving a high quality product. The reason for this is that the majority ...
Nestle Pakistan also prides itself in being the leaders in Nutrition, Health & Wellness. Ever since 1867, when Henri Nestle invented the first infant food, nutrition has been in our DNA. Today more and more consumers mirror our emphasis on nutrition, as they realize that food choices affect their health and quality of life. The company’s strategy is guided by Nestle’s Corporate Business Principles which are in line with internationally accepted best practices and ethical performance culture.
Nestle’s existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company’s priority is to bring the best and most relevant products to people, wherever they are, whatever their needs are, and for all age groups. In line with Nestle’s global philosophy, Nestle Pakistan is proud of its commitment to excellence in product safety and quality and to providing value and aims to be the leading Nutrition, Health and Wellness Company.
As a socially responsible corporate, we always focus on environment friendly operations, ethical business practices and our responsibility towards the communities. Vision, Mission and Ambition Our Vision Nestle’s global vision is to be the recognized leading Nutrition, Health and Wellness Company. Nestle Pakistan subscribes fully to this vision of being the number one Nutrition, Health, and Wellness Company in Pakistan. In particular, we envision to; Lead a dynamic, passionate and professional workforce – proud of our heritage and positive about the future.
Meet the nutrition needs of consumers of all ages – from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverage products of the highest quality. Deliver shareholder value through profitable long-term growth, while continuing to play a significant and responsible role in the social, economic, and environmental sectors of Pakistan. Our Mission To positively enhance the quality of life of the people of Pakistan by all that we do through our people, our brands and products and our CSV activities. Our Ambition
The Essay on Poor National Integration in Pakistan
There is a crisis of national integration in Pakistan since its birth. It is the victim of poor national integration. Lack of integration in Pakistan is fundamental problem and it has been subjected to comment by intellectuals in the country. This has been hitting the head lines of the newspaper. Due to lack of national integration in the country, Pakistan has been pushed to a vicious circle. It ...
To be the leading Nutrition, Health and Wellness Company in Pakistan. Nestle Fruita Vitals Nestle Fruita Vitals is the beverage brand of Nestle Pakistan. With its propositional statement of “Rise and Shine” Nestle Fruita Vitals provides a range of fruit juices promising a kick start in the morning with bright and active day after it. Nestle Fruita Vitals has its own high brand image and charisma that has completely accorded the name that has been established by Nestle Pakistan through their quality products and healthy customer relationships. Nestle Fruita Vitals comprises of the following market offerings:
NESTLE FRUITA VITALS Apple Nectar Apples have no fat and are cholesterol free. NESTLE FRUITA VITALS Apple Nectar is made from the finest Apples and is 100% clear. As irresistible as sin itself – give in to the amber kick of NESTLE FRUITA VITALS Apple Nectar. NESTLE FRUITA VITALS Red Grape Nectar Grapes also called the ‘queen of fruits’ are known for their great internal body cleansing properties. They are a good source of Vitamin C and Potassium that plays an important role in proper heart functioning by regulating blood pressure and heart beat.
Relish the full-bodied, smooth flavor of NESTLE FRUITA VITALS Red Grape Nectar and let your taste buds soak in the sensuous richness of Red Grapes. NESTLE FRUITA VITALS Pineapple Nectar Pineapples are good source of Vitamin C, an antioxidant that helps fight against free radicals, one of the main reasons for aging. Made from premium pineapples, NESTLE FRUITA VITALS Pineapple Nectar brings you the exotic taste of pineapples with a refreshing tropical flavor and is a good source of Vitamin C. NESTLE FRUITA VITALS Chaunsa Nectar
NESTLE FRUITA VITALS Chaunsa Nectar is prepared from the finest quality Chaunsa mangoes that are procured from the best fruit farms. The 100% rich mango nectar is nutritious, refreshing and wonderfully delicious. It helps to replenish the lost vigor during workouts and enhances your fitness by providing fortified energy endowed with dietary fiber, Vitamin A, C & E. NESTLE FRUITA VITALS Guava Nectar A chilled glass of pink NESTLE FRUITA VITALS Guava Nectar is not only great tasting but is also wholesome in antioxidants making it very nutritious.
The Business plan on Technical Analysis & Efficient Market Hypothesis
In finance, technical analysis is a security analysis discipline used for forecasting the direction of prices through the study of past market data, primarily price and volume. Behavioral economics and quantitative analysis use many of the same tools of technical analysis, which, being an aspect of active management, stands in contradiction to much of modern portfolio theory. The efficacy of both ...
NESTLE FRUITA VITALS Guava Nectar is rich in Vitamin A, Vitamin B, Vitamin C and Niacin and due to excessive fiber content it is an effective fat burner. NESTLE Mango drink and NESTLE Orange Mango drink Feel the burst of fruity fun and discover NESTLE Mango and NESTLE Orange Mango fruit drinks made with the juiciest, sweetest mangoes and sharp oranges. NESTLE Peach Nectar Peaches are a perfect combination of flavor and nutrition. Their natural fruit goodness, enriched with Vitamin C, protects the body from free radical damage and helps maintain the immune system.
The Target Market and Positioning Market Description Nestle Fruita Vitals serves to the human need of quenching the thirst and having a healthy and natural drink to start of the day or to ease out the stress from the mind. The market for Nestle Fruita Vitals in Pakistan’s beverage market that comprises of many global, multinational and national brands making all kind of beverages from soft fizzy drinks to juices and other syrup drinks. On the macro level the target geographic market of the Nestle Fruita Vitals is the Urban and sub urban area of the country.
While pondering and analyzing more about the target psychographic market we found that brand targets the A+, upper middle class and to some extent to the lower middle class of people living in Pakistan. On the demographic front, more specifically the age factor, Nestle Fruita Vitals is the brand for the youth aged between 18 and 24. This is also evident through their recent marketing campaign endorsed by the two young Bollywood actor Aliya Bhatt and Varun Dhawan depicting scenarios of student life. Nestle Fruita Vitals serves to the human need of quenching the thirst and having a
healthy and natural drink to start of the day or to ease out the stress from the mind. Product Review Nestle Fruita Vital has a large market share of 50 % in the fruit juice market through the deliverance of quality drink at a reasonable price. This means that 50,000 liters of Fruita Vitals juices is sold every day in Pakistan. The total consumption of juices per day is around 102000 liters. The product line consists of 8 products that enlighten the lives of people with their natural and energetic taste, quality, packaging and marketing.
The Business plan on SWOT Analysis Of Nestle, The Popular Food Brand
Based in Switzerland, Nestle is the world’s leading health, nutrition and wellness based company. It is also the largest food company in terms of revenue. With 447 factories operating in many countries around the world, the multinational company employs around 333,000 people, and produces a wide range of products, making it one of the most preferred food brands today. Since its formation, Nestle ...
Orange and Mango flavors are the two most prominent products having the greater share of sales of 35%. Competition Pakistan has a total of 24 juice processing plant in the vicinity. Nestle being the leader in this market enjoys a greater part of the consumers. The competitors of Fruita Vitals includes Pepsi Cola (Slice), Sheezan, Maza and Olfrut. Olfrut with its parent brand Olpers (Engro Foods) is the biggest competitor with their ornate marketing campaigns and a comparatively low price for an equal quality product.
The introduction of Olfrut has forced the market share of Fruita Vitals to move down by around 10%. This poses a threat to the sales and revenues of the company as well as the brand equity. Distribution Nestle has an efficient set of distributors for every brand. Fruita Vitals is easily accessible to the target audience at every location from supermarkets to retail shops and restaurants to canteens. The Distribution also plays and important role in increase in the sales and revenues as it a major factor of satisfaction to the customers.
Nestle Fruita Vitals focus especially on Pakistan’s urban and sub urban, where activities such as town storming, distribution drives and intensive distributor training ensure that products are easily accessible and visible, giving us a strong competitive edge. NESTLE FRUITA VITALS’ TAG LINE: “Rise and Shine to Life” Objectives and Issues OBJECTIVES: The mission of a company leads to a detailed supporting objective for each level of management. Every manager of each department in the company should be responsible to achieve these objectives.
The basic objective of Nestle Fruita Vitals is its mission statement, whereas, in regard to its mission statement there are also certain other objectives which are: Fulfill the health and nutrition needs of their consumers belonging to any age group Maximize shareholders wealth to further build profitable relationships To improve the quality of life of the citizens of Pakistan by providing a better quality of their juices To increase their CSR activities so as to further build strong customer relationships To build mutual trust with consumers, governmental authorities and business partners ISSUES:
The Essay on Lanc Ome Chanel Products Brand
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The basic issues that Nestle Fruita Vitals are facing for the further promotion and awareness of their brand are as follows: People think that fruit juices are not that great for them because of the fructose (fruit sugar).
They think that when this frustose is processed its pure sugar gets TERRIBLE for their health. So the solution to them is that if they want to have a taste of fruits they should try having an actual fruits because the fiber in the pulp skin and roughage will slow the absorbtion of the fructose.
Some people also believe that instead of having packed juices one should go for natural ones with pulp and fibre etc. They think that, that is much better for their health. Only when one is in hurry one should go for processed juices. As per the staff of Nestle, people are also getting diverted towards imported drinks. As people are getting more health conscious, they are willing to spend more on their health and thus are willing to purchase imported juices regardless of the cost factor. Marketing Strategy & Marketing Mix
Like every corporate structures, Nestle also has certain Marketing Strategy and Marketing Mix, which helps them in tackling the threats and problems they face in offering better value, and also to take up on opportunities that help them to add value to the product. Market Segmentation We are going to segment juice market on the basis of needs. There are following need which we came to know that people like to drink during the following stages: Travelling & Occasions Usually People like to drink something that energizes them during travelling. Because they have to carry single or small packing and juices are the best for that.
Juice provide them suitable taste and flavor. For domestic use Nestle distributes that volume of juice for large family use which may be used in any events and occasions like use with breakfast and dinner etc or serving the guests etc. Targeting 200mlFor Travelling and occasional 1000ml For Domestic use Nestle is first company that launched the these two packing in juices who provide the satisfaction more as compare to competitors but now competitors also move this segment and according to that we are going to launch segment of food energy drink.
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Positioning & Differentiation Brand strategy is at the heart of marketing strategy. It is the act of designing the company offer and image so that it occupies a distinct and valued place in the target customer mind. Nestle brings you a range of juices that will scintillate your taste-buds and add variety to suit every moment Oranges are in demand not only for their divine juicy flavor but equally celebrated for their health benefits. They are naturally low in calories, and an excellent source of Fiber and Vitamin C.
Squeezed from the finest handpicked oranges, 100% pure NESTLE® Pure Orange Juice has no added sugar and is a good source of Vitamin C. Having Orange juice every day is a great way of strengthening the body resistance against infections and diseases and maintaining a healthy lifestyle. Point of parity Different flavor Tetra packing Point of difference 100% pure juice Enhanced nutrition This is the point of differentiation that nestle juices always provides pure juices which are beneficial and are not harmful for people Brand element Name: “Nestle Fruita Vitals” is the brand name.
Slogan & logo: Slogan is the short phrase that communicates descriptive or persuasive information about the brand. Fruita Vitals has no slogan currently, but should develop one. The logo of it is rather realistic that shows Fruita Vitals written in cool font, with a sun over it, which makes it look refreshing. Packaging Nestle Fruita Vitals have been designed in such a way so that the consumers find it easy to carry it with themselves. Nestle Fruita Vitals was being launched in Prisma Pack for the first time in Pakistan and Tetra Pak was helping Nestle out in the designing of the packaging.
The old packaging of Nestle had to be changed. They wanted to retain the Nestle red color but at the same time wanted to develop a more prominent ID for Fruita Vitals so that it could register well. The packaging was for SEC A and B and had to be sophisticated and classy. The new pack designs by Nestle were indeed, a good step towards promoting it. The new designs are much classy, sophisticated and quite different from the old, repeated packaging design. z This new packaging was liked by all customers as soon as it was launched.
The packaging was changed for both the 200 ml and the 1000 ml packs. 200 ml packs 1000 ml packs Now, on the shelf, one can easily identify NFV due to its unique and classy packaging. Brand Name Selecting an appropriate brand name for a product is one of the most difficult tasks in the process of brand development. Taking Nestle Fruita Vitals into account, this brand name satisfies all the desirable qualities a brand should have. Relevancy: Nestle Fruita Vitals is a brand name through which one can easily determine the benefits and nature of the product.
Nestle represents the name that has created a highly valued image in the past 100 and more years, while Fruita Vitals delineate the vitalities of fruit that are present in the beverage. Pronunciation: “NESTLE FRUITA VITALS” Nestle is an international organization that has established it name over the century thus pronouncing the word “Nestle” is not one of those difficult tasks. In fact people who can’t spell it correctly or are not literate enough, pronounce it correctly. The second part of the name that is “Fruita Vitals” is also two commonly used words that every person uses.
Fruita is derived from Fruits. Distinction: Nestle Fruita Vitals is a very distinctive name in nature as none of the other companies have used such type of word or name which portraits the lively characteristics of fruits. The names before Fruita Vitals were as simple as “Sheezan Fruit Nectar”. The brand name “Nestle Fruita Vitals” has brought an innovation in naming a beverage brand and the following brands have walked and the same stepping with names like OLFRUITE and others. Globalization: Nestle Fruita vital is already a globalized brand with its existence in many countries of the world.
There have no such translation issues with this brand name as it consists of a well renowned company and simple English words. Legitimacy: The brand name Nestle Fruita Vital is a registered brand name in Pakistan and Nestle owns every right of the usage this name in any form. Even the symbols are registered and no one can use it through any medium otherwise Nestle holds the right to take legal actions against the one who have used it. Fruita vitals Volume growth, Sales & Budgets Volume growth in the last 3 years is about 20-25%
Sales target planned to increase every year by at least 15-20% Marketing strategies and budgets are solely dependent on the revenue generated last year. Volume growth is the quantity or number of goods sold or services sold in the normal operations of a company in a specified period. 4 P’s of Marketing Product Primary Benefit Core benefit means the services and benefits the customer is really buying. Fruita Vitals fulfills the needs of thirst and energy of the consumers Basic product It’s mean what specifically the actual product is. Nestle Fruita Vitals is a juice that is offered in different flavors Expected product
A set of attributes and conditions buyers normally expect when they purchase this product. Normally customers want to drink a juice with richer taste and flavor so nestle provides products with richer taste and different flavors for different customers. Augmented product A product that includes features that go beyond consumer expectations and differentiate the product from competitors. Fruita Vitals juices taste and flavor is according to the customer expectations because they provide 100% pure juice. They do no compromise with quality. They try to provide maximum quality and satisfaction to the customers.
Quality is their guarantee and we promised to the customers that they stop the product rather to low the quality of product. Potential product All possible augmentation and transformations the product or offering might undergo in the future. In future they will introduce new pulp juices in the market nearer future. They will launch special juices for sports men and professional working people. Place Nestle Company establishes the distribution channels in each famous city of Pakistan like Islamabad, Karachi, Lahore, Gujranwala, Faisalabad etc. They also acquire the suitable distributors in each city.
They hire maximum two or three distributors in a city. They provide 7%-8% markup on each sale to the retailer. Nestle juices uses different channels to distribute their product. First of all the finishing goods are stored in the warehouses and the next step is to send products to the distributor and then the distributor distributes through different channels to wholesalers and then to retailers, which then end up going to final consumers. Nestle distributes its products both in urban and rural areas. Promotion Strategy Nestle uses different marketing techniques to get its message across to potential customers.
Nestle uses TV advertising, print and radio ads. Communication objective Nestle company use different sources to attract their target customer. The objective of nestle is to create awareness in people about Fruita Vitals’ new offerings and also to produce awareness to new potential customer about nestle juices. Nestle juices give ads on different TV channel at different times. Nestle’s management also keep in mind that their competitors use what channel and what time they give ads. They keep a thorough track on their customers’ behavior, like when they use television and which channel they prefer to watch.
They usually tell in their ads about the nutrients that Fruita Vitals provides to its customers. Like one of their ad says that Fruita Vitals gives you 33% of the daily required Vitamin C. Nestle Fruita Vitals also recently sponsored one of the most famous plays of Pakistan, which is called “Aangan Terha”. Price Strategy Nestle juice are available six flavors and two different packaging are offered. One is 200ml and second is 1000ml. The packing of 200ml target of individual customers and 1009ml packing targets a group. The current price of 200 ml product is Rs. 25, while the price of 1000ml product is Rs.
120, which actually is 30%-40% higher than what competitors are charging for their product. Although, the main competitor, Olfrute has pretty much the same price, but it does not offer the value or the competitive advantage to have justice with the price tag. Nestle offers better value, and it has a good brand perception among the consumers, so if they keep up to the standard, then even with the increase in price, the consumers will not have any complaints. Now below are the different strategies discussed which are used by Nestle Fruita Vitals: Market entry strategy
This company is using marketing Skimming strategy when they enter into the market of Pakistan, because at that time they believe that their target customer for juice belonged to upper class. Price leadership strategy Nestle is at the moment having a price leadership strategy and it is because it fulfills all the requirements of a successful price leadership. Pricing structure Micro environment of nestle fruita vitals The micro environment of the company includes: Suppliers Marketing intermediaries Competitors Customers SUPPLIERS
Suppliers are most important link to the company’s overall production level and maintaining customer value delivery system. Suppliers provide the resources that are needed by the company to produce its good and services. Suppliers problem can seriously affect marketing in a sense if there’s a delay in resources then the products going to reach late in the market and thus damaging the customer satisfaction in the long run. Therefore managers must watch supply availability and costs. Marketing Intermediaries Marketing intermediaries include resellers, physical distribution firms, marketing service agencies and financial intermediaries.
These intermediaries help the company to promote, sell and distribute its product to final buyers. Almost in every shop people come across they see the product of nestle fruita vitals present. Competitors There are no big competitors when it comes to nestle fruit vitals but still they consider “shezan” as their competitors. Customers When it comes to Customers they haven’t targeted any specific customer markets but what they target are the whole Pakistani people. Macro environment of nestle fruita vitals The macro environment of nestle fruit vitals are: Demographic Economic Natural Technological
Political Demographic Environment Demographic environment is major interest for the marketers because it involve people consisting of all ages groups, gender, location, density and size. In demographic environment when income will increase then definitely there would be increase in purchasing buyer. Economic Environment In economic environment, when inflation would increase then there would be decrease in purchasing of nestle fruit vitals product . Changes in economic variables such as income, cost of living, interest rates , savings and borrowing patterns have a massive impact on market place.
Companies use economic forecasting to look after these variables. Natural In natural environment marketers look after there natural resources that are being supplied to them, In Nestle Fruit vitals marketers already find out when there would be shortage of raw materials, So keeping this factor in find they tend to come up with there own plans to help themselves from this problem. Technological Environment In nestle fruit vitals there hasn’t been any improvement in machinery up till now because machinery that is being used over here has been imported from outside country that is still modern in this era. Political
Political environment consists of laws, government agencies and pressure groups that influence or limit various organization and individuals in society so none of these features affect fruit vital. Maintaining relationships with workers & staff members Friendly environment The staff at Nestle Fruita Vitals maintains good relationship among each other. Working as a team on the whole, they believe in effective communication between employees and the board of directors too. One may expect good communication between the departments of NFV too, as this communication shows the major success of NFV in the market.
Incentives and rewards: The staff members at Nestle are given a monthly salary according to their designations and posts. They receive their yearly bonuses as well which are set according to the gained revenues. Moreover, the sales team works on a commission basis. Whenever a new product launches, the target for getting a certain percent of market share is set for the managers. The major cities like Karachi, Lahore and Islamabad are then divided into zones. For example we might consider that for the sales managers here in Karachi, Karachi will be divided in the east and west zones.
The sales team is then instructed about the targets, on which specific amounts are set as rewarded. If the sales reach the target as expected, the sales manager receives the reward. If the sales go beyond expectations then the top three achievers are given rewards for this further effort too. SWOT Analysis of Nestle Fruita Vitals Strengths 1. Company Image Nestle company has a great image in the mind of people. Nestle company has worldwide reputation. 2. Quality Conscious Nestle produces a good quality products. It can not compromise on quality. 3. Market Share Nestle juices has a highest market share i.
e. 60% in juices market. 4. Brand strength – In Pakistan Nestle has some very strong brands like Nescafe, Maggie, Cerelac, nestle water and these brands are almost generic to their product categories. 5. Research &Development Research and development department keeps Nestle in continuous knowledge about itself and competitors. It has a competitor advantage because many local juices have no research & development department. 6. Product innovation – The Company has been continuously introducing new products, thus expanding its product offerings. Weaknesses 1. Storage ability
One of the biggest weaknesses of Nestle Fruita Vitals is that it cannot store its stock for a long period of time Opportunities 1. Support foreign investors Government supports foreign investors to invest in Pakistan. 2. Changing Social Trend Consumers in urban areas drink functional drinks on a regular basis as they increasingly adopt Western lifestyles, especially the younger generation which is hugely influenced by the Western media. Younger consumers tend to follow Western eating and drinking habits. There was an increase in demand for functional drinks over the review period. 3.
Health conscious Increasing health and hygiene awareness among Pakistanis has greatly increased sales of fruit/vegetable juice products. Both the government and the media have started health awareness campaigns to make Pakistanis realizes that consumption of fruit/ juices is as essential as eating food. Fruit/ juices are doing very well in both urban and rural areas 4. Global hub Since manufacturing of some products is cheaper in Pakistan than in other South East Asian countries 5. Market growth Juices market expands very fast. A new research proves that in future (2012) every person use 85.
5 liters juices per years. Threats 1. Government Regulation They face problem if government employ taxes on them which will force them to raise the price of their product. 2. Increase in competition There is large competition in juices market 3. Entry barrier There are not many entry barriers so a large numbers of local juices enter in juices market. 4. Inflation rate Inflation rate is one of the biggest threats for any industry in Pakistan. Pakistan’s inflation rate is increasing at high rate, which forces the company to increase its prices PEST Analysis Political Forces
Labor Bound Labor is being privileged here having all the laws. Nestle company also follow these law like government announce minimum salaries of a employ Rs 6000. Laws on Recruitment & Promotion Recruiting & promotion is bound by law. People with better capabilities are privileged because they deserve it, for the betterment of the organization. As well as a literate & well-skilled experienced person is a precious asset for the company suit should be hired on better term & conditions and be promoted on the basis of it capabilities. Green Environment Policies
Nestle’s concern for environment is very high, and they are also bound to contribute to produce a better environment. Foreign trade Regulations Foreign trade regulation does not effect the over all policy and the working of the “Nestle juices” because they operate nationally not internationally. Political instability The political and economical stability also plays a vital role for any industry. In Pakistan government faces ample of difficulties due to terrorism that badly effects the environment of the country. Shortage of electricity is one vital problem in production for the companies.
Economic Forces Nestle needs to have enough information about the country inflation rate, economic growth rate, and national per person capital income. Pakistan’s current inflation rate is 6. 7, if there is an increase in inflation rate, the prices of Nestle products will have to be increased, which will lead to ineffectiveness of current marketing strategies. Social Factors Health awareness People of Pakistan are getting more and more health conscious, and as a result Nestle has to provide more healthy nutrients in its products Quality of living & Environmental concerns
They take into account the standard of living in Pakistan, and also care for a safer environment by developing eco-friendly products. Technological Factors Innovations Product innovation is becoming more necessary for the organization, because of globalization people are becoming aware about the changes being taken place around them so in order to tackle the situation nestle juices is focusing on product innovation by introducing new flavors of juices with the passage of time NESTLE JUICES use new tetra packing like easy open cork of pack. Producing efficiency
Automation does not matter a lot but to some extent it contribute towards productivity and improvement. Imported pulp is filled in machines for processing after the final form of juice it is packed in 250 and 1 liter packing. Research & Development Spending on R&D is long term investment for any organization. Nestle has R&D department and it spends about 70million on R&D every year. Designing new strategies to promote In this world of today, it is very easy for marketers to communicate with their audience especially through social networking sites like Facebook, twitter etc.
Nestle Fruita Vitals is also quite successful in communicating with its consumers. A few days back, they started a campaign with Aliya Bhatt and Varun Dhawan as their “BRAND AMBASSADORS. ” The campaign is a huge hit on the social networking sites as well as media like television and newspapers. NFV is also trying to create an image in the minds of the consumers that when talked about juices, NFV leads the rest. Some recent posts on NFV’s page clearly show that!! There are no arguments when NESTLE FRUITA VITALS takes the center stage! It is also making its customers realize the need in them for NFV!! Wh
