A Capstone Project Presented to Professor Julius Blas in the College of Multimedia Arts and Sciences at Mapua Institute of Technology Intramuros, Manila in Partial Fulfillment of the Requirements for the Degree of BS Multimedia Arts and Sciences by Christian Kevin Castro Keith Dumaguina Richard Dean Gonzales Chapter I Introduction This S4S Autohub business idea is one of those recession-proof opportunities that can put you on easy street. When the financial system heats up and inflation increases the cost of living, people become do-it-yourself conscious, looking for ways to save money.
Whenever the economy falters, people again are searching for methods of saving money and making what they already own last longer. The marketing principles outlined within this report emphasize the money-making potential of an independent automobile shop in any part of the Philippines. Specialization, this is the secret of success in this kind of business. No longer do auto owners expect their neighborhood service station to keep their cars accessorize and running smoothly, S4S Autohub can do the work. S4S Autohub is one of the country’s prime Auto accessories shop because of its specialization in accessorizing cars and modifying car parts.
S4S Autohub is also an expert when it comes in their workforce team, because the team consists of knowledgeable and professionals in all of their products. They have been modifying, accessorizing and running since February of 2010 and they were admired in accessorizing car industry. It was created so that their customer could enjoy their experience and to provide the customer’s entire car’s needs. Demand are undeniably increasing fast of S4S Autohub’s latest car accessories, it has expended the franchising, retailing and operations by offering distributorship for all of their products.
The Term Paper on Credit Car Debt Card Money
I turn the key and unlock the deadbolt. It's been a long day's work. I have been working three jobs for weeks now. I come through the door of my tiny one-bedroom house and stare at the desk, piled high with debris: old junk mail, magazines, and a few bills. I keep thinking maybe on my day off I'll clean this mess up, balance my check book and pay my bills. "But what's the use?" I think to myself, ...
S4S Autohub is also expanding not only with their car accessories distribution but also with the security equipment, kitchen equipment, office equipment, garments, corporate giveaways and other general merchandise. In this study the main goal is to advertise the autohub. It lacks when it comes to advertising which makes it less appealing. The customer will be more attracted and entertained with its new look and visual presentations of the autohub. To be able to achieve this goal, the preparation will not be taken for granted. A wide research will be made and studies of design and concepts will be clear and understandable.
We will be having an comparison analysis and brainstorming to make this study possible. Every feature of the advertising will be studied from autohub’s car accessories, logo and graphics. And lastly, cooperation and teamwork and positive vibes should be possessed by the group for the success of this study. Statement of the problem How can S4S Autohub make great appearances when it comes in advertising? How can S4S Autohub maximize their shop space for the customers? How can the new advertising create an understandable, approachable and appearing or catchy advertisement to attract more customers to increase sales?
Objective of the study To create a noise/attraction with their new advertising campaign To organize the maximum space of the shop, this will make a comfortable zone for the customers. To have a link between the customers and the car accessories shop through advertisement materials. Significance of the Study This study will be significant to the following; a. Multimedia Arts Students – It will help them to learn new knowledge, appreciation and understanding Visual Ads and merchandising. This study will serve as their reference for future use. b.
S4S Autohub – They can use as reference and help gain new ideas. c. Multimedia Practitioners – It may guide and use it as a reference. Car owners; It will market all range of ages starting 16 yrs old, mostly college students, business man, racers with different interest, styles and expertise, for them to be able to gain knowledge of the S4S Autohub, and give customers an idea of what S4S Autohub do and its specialization. The importance of this study is to catch customer’s awareness and create a brand image that will mark their mind, as well as to take a look of S4S Autohub.
The Research paper on Case Study Research
Case One: Barsz v. Max Shapiro, Inc. Ind. Ct. App. 600 N.E.2d 151 (1992) Fact: Marjorie Barsz brought negligence action against Shapiro’s Delicatessen Cafeteria to recover for personal injuries sustained when she slipped and fell, breaking her right ankle and left knee cap. Her husband, Carl Barsz brought action against the restaurant for loss of consortium with his wife due to Mrs. Barsz’s ...
It can also guide customers with the products and accessories that S4S Autohub can provide and its professionalism to their work. Customers should be amazed of the advertisements to be effective and increase the market sales of the autohub. Scope and Delimitation This research study will discuss the advertisement of the S4S Autohub which able to gain the attraction of the customers and be willing to patronize the S4S Autohub Products. This research study will include Audio Visual Presentation, posters, brochures, standee, hanger and transit ads.
The research study will include the S4S Autohub Company profile, target market profile and the competitive analysis. The study will include the advertising objectives, studies and strategies which will develop and help to make the campaign proposal best and make the promotional advertising. Limitation of the Study The research study will only focus on the visual merchandising and in the advertising promotion of S4S Autohub. This will include Audio Visual Presentation, posters, brochures, standee, hanger and transit ads.
These research papers do not include marketing strategies and the company information that may affect the company’s stand in the market. This study does not include also the company’s policies and rules and regulations. This research will only base to the contract signed limiting only in advertising and promotional ads. Methodology The researcher of the study used different approaches in researching and gathering documents and information. The researcher used a comparison research about car accessories shops and interviewed car enthusiasts about S4S Autohub.
The comparison research has the different analysis of marketing and advertising strategies. It involves files and composition of competition, the researcher will conduct the research from different clients. An interview is a conversation between two people where questions are asked by the interviewer to obtain information from the interviewee. Definition of Terms AutoHub – another term for Auto Shop, A shop selling car parts, car accessories, auto repairing and car check-ups. Visual Advertising – is the promotional ads that are very visible and pleasing to the eyes of a buyer.
The Research paper on Health Care Holistic Medicine Alternative
Alternative Health Care Alternative Alternative Health Care Essay, Research Paper Alternative health care, also known as holistic or homeopathic care, is a myriad of unconventional health care approaches to healing and improving ill health. Dr. Samuel Hahnemann discovered homeopathy in the early 1800? s. He was sick of the art of medicine practiced in his time; he said it was barbaric. He knew ...
Set the information through one of a kind design, presenting the product in a way that recognizes shoppers that initiate to be a loyal buyer of the product. Standees – these are promotional advertisement where it will be seen on the side of the rack of the product. Transit ads – these are promotional advertisement seen in automobiles and vehicles posted on it. Chapter II Related Literature Local Source How to start an auto repair shop-1-Equipment and premises. Starting an Automotive Workshop business the right way. by: Angelo Medina of tipidpc. com
In this article, they are talking about on how to improve their facility or if the business man is ready to open a autohub. It includes workshop premises if the access for the customers is wide enough and comfortable. They also talk about the lighting of the workshop if they have enough light source for their workshop, the painting for the floor, the standard equipment, benches and basic mechanical tools and specially the permit for business and permit to acquire oils, fuel systems and drain piping. Promoting Car Industry via Manila International Auto Show by Mike Anthony Romero
In this arcitcle, the Manila International Auto Show is an annual venue for car buyers and enthusiasts alike to take a closer look at the latest models and significant concepts from the Philippines’ premiere auto makers. Manila International Auto Show is the Philippines biggest motor show in terms of visitor count, cars on display, and exhibitors. The said event’s theme is Crossing Boundaries, with a dual thrust. The first is to highlight the matchless capability of today’s vehicles as they give better performance and fuel economy. The second is to boost industry sales beyond its previous performance with a well-attended selling event.
The show also aims to foster industry cooperation and provide a stimulus to spur demand for the automotive industry. Together with media, the private sector and government initiatives, and to promote the local automotive manufacturing industry and serve as an engine for growth. The targeted visitors in the event Manila International Auto Show 2012 are manufacturers, importers and exporters, special equipment, traders, distributors, wholesalers, retailers, department stores, trade visitors, local consumers, performance systems, design refinement, repair & utomotive services and garage building and management. The profile for exhibit in the event Manila International Auto Show 2012 includes interior and exterior vehicle tools & accessories, lifting equipment, auxiliary & utility material for workshop, car body group & accessories, security systems, services and equipment for disposal, tire service equipment, vehicle assembling systems, washing systems and auto cleaning equipment, workshop equipment & vehicles repairing machines. Cebu auto show the way to boost up the local car industry by John Mendez
The Term Paper on Muscle Cars
I have the bioligraphy but didn't feel like putting it in if u need it just email me 🙂 American Muscle Cars, the very words speak of automotive power. They represent Americas height of power during the 60s; throughout there aggressive body styling, technical advances, and there massive engines. Even though they were burdened and doomed to die by high insurance premiums and overshadowing ...
In this article, Cebu Auto Show is said to boost the motoring industry and change the prevalent approach of flea market among local auto shows and bring together the car makers and buyers in an exciting and productive way. The said activities will set an indoor and outdoor exhibition, Latest car models and accessories on display, Off road demonstrations and test drives, there would also be a celebrity appearances and concert performances, and also there are various seminars on motor sports, auto performance upgrades and road safety. General Workshop Machineries by Edward Domingo from kotsetambayan. blogspot. com
This article is all about machines and best equipment to be used for the workshop and is good for business use. It has basic equipment, general equipment, specialty equipment, general hand tools and specialty hand tools, and they also talk about the safety and precautions for the workshop and their permits. This is very informational for those who wanted to start an autohub business because all you’ll need is here and all suggested equipment here are not that very expensive. Effective Shop Layout by Eric Manlapaz This article is all about his friend who opened his own autohub and it become very effective and very successful autohub.
The Essay on Garage Fraud Auto Repair
Garage Fraud and How to Prevent It Have you ever wondered why it cost you hundreds of dollars to get a belt changed on your car? The answer is simple: Auto-repair fraud. According to Norris and Engel's book Auto Repair Fraud, the number one consumer complaint in the country is auto repair fraud. Americans pay more than 29 billion dollars a year to service and repair vehicles. According to a three ...
The building has a 22,500 sq. ft. space and was opened on May of 2011, it became very successful because they got the perfect proportion of the shop, they also created a very attractive and appearing wall design and wall graffiti. They also give a free one-hour seminar for their clients about productivity improvement. Tip for Shop layouts and Tool Purchases by Schnitz of tipidpc. com This is a list that is compiled from some of what the author feel are the most important shop layout ideas and tool purchasing tips that he have come across.
Again, shop space are being talked here layout and suggestions for an effective autohub, suggested tool selections for home garage and autohubs. He also gave a list here for recruiting a workforce team. Finding a Good Auto Repair Shop by Alfred Raymond Cruz In this article, the author talked about finding a good repair for customers, finding a local autohub specialties like Transmission and Drivetrain Computer, Drivability, and Electrical, Collision Repair, Foreign Car Repair, Heating, Ventilation, Air Conditioning) Radiator Repair & Cooling System Repair.
And he suggested many great autohubs here. Internet Source The Role of the Autohub shops by Erni Yetis This article is all about the roles of an auto repair shops, basically, an auto body shop repairs a damaged automobile. This is different from fixing a car that is not operating properly mechanically. The damage to the car is not related to a mechanical failure, but is caused by either a collision or by neglect. The most common cause is said to be the collision. Old and bandoned cars may suffer body damage due to rust, but it is the accident that causes a collision that is the main source of work for an auto body shop. Auto Body Paint Shops, Tips, Jobs and Prices by Marcus Pickett The title says it all, they give information if you are looking for a show-quality custom detailing car shop, the auto painting cash shop and prices, tips for choosing a color for whole body car paints, what to do’s and dont’s and the bes local and foreign autohubs.
He also estimate a price for a whole body car modifications Auto Maintenance Tips and Local Auto Shops by Amalia Pickett Many car owners waste hundreds of dollars each year by “over-maintaining” their vehicles said by author of this article, but there is also a smaller portion of the population that avoids auto maintenance altogether, only to waste thousand of dollars on easily preventable repair work. Naturally, her goal, then, is to find the middle ground, the sweet spot as it were.
The Essay on History of the Automobile
Automobiles are one of the most important and prominent inventions possibly ever created. Without automobiles our lives would be completely changed and different. Automobiles changed the way people traveled and lived. Without cars there would be no drive-ins, drive-thru fast food restaurants, and shopping centers. People depend on their cars whether they’re earning their living, or traveling ...
There are several rules of thumb to follow and a few, critical tips will help you avoid the biggest blunders. Find the Best, Local Automobile Repair Service by Marcus Pickett Automobile repair is a very different perspective depending on whether the car is stranded on the side of the highway with an overheated engine, has been running fine for two weeks with the check engine light on, or is sitting with a dead battery and faulty alternator in the driveway.
The one thing that every driver needs, however, is an automobile repair shop where the car can be taken for quality repair service at a fair price. Choosing an Auto Body Shop by Adam Wilson Insurance, it should be included in each and every customer’s list, because they can return it to the auto shop if the item is defective or any accidents occurred while you are driving. It may well be time to check out that independent auto body shop down the road, but before they do, there are some things the costumers need to know.
Car accessories as basic needs for technophile by Allen Santos In this article, in has been tackled that people who are in passion about their car would like to attach latest accessories that give more comfortable and uniquely presentable. Accessories that include air freshener, seat cover, audio and video music system, floor mat, anti theft lock facilities, anti rust coating, car tire, GPS tacking system and many more. So understanding people’s need and defeating their passion, company can promote their business by providing service for the first year.
This draws customer attention towards the same company who has given free service and makes them convince to purchase accessories from the service provider company. Top 3 Car Accessories for the car parts addict by Jay Vincent Hernan It is already obvious in this title on what topic has been tackled in this article, car accessories. A car accessory is a plus factor for you when you spend a lot of time on your car or if you want your car to be connected to the world and to you also.
The top 3 car accessories are Bluetooth radio if you are a music lover, you could put a thousand of music and carry them all, the next is the parking sensor, it is said that most of the car in the industry today have it already, but if you don’t have it yet, because it is said that it could help you save time and effort when parking your car. And lastly the all – around USB portable charger this is for charging your electronic gadgets when it is in need a little extra power. Electronic Data Sources Shopping for Modified Car Insurance y Jasper Ericks The article focuses about the insurance for a car. There is a general way that policy shoppers can use to secure lower premium rates for his or her modified car- look for quotations. There are many companies that offer services to insure modified cars but there are hose which will stand out from the rest because it is more economical and more fitting to answer the needs of the policy shoppers. Pros And Cons Of Having Your Automobile Serviced By Automobile Repair Shops by Rusty Hong
This article focuses of what to dos and don’ts of service for your car, Pros and Cons of bringing your car to a dealer’s shop or to an independent automobile repair expert. The expertise of the persons working in auto repair shops, and availability of more hands to perform the tasks would mean more quickly completion of the repair works. This could be financially practical, but the customer cannot do away with auto repair shops mainly because of the major repairs that they could need for the customer’s automobile, unless the autohubs got the expertise and gear to tackle important automobile repairs.
How to Start a Custom Auto Shop by Shanika Chapman, eHow Contributor This article tackles about on how to open a custom autohub/shop. Car owners are willing to pay big bucks for restoration and custom auto work. However, opening a custom auto shop is a costly endeavor—the equipment alone will cost more than $100,000. In addition, the shop must meet strict local and state regulations. If they’re serious about starting their own custom shop, they‘ll need not only in-depth training and experience working on cars, but a detailed business plan to present to financiers.
Tips for Dealing with Auto Repair Shops by Noelle Smith In this article, it focuses about on how to deal with auto repair shops and how to tell the experts on what you want to do with your car. The autoshub should give estimation and brands of the products to be used and rules and regulations of the auto repair shops on dealing with them about the final balance or payment, because it it will not be paid full, and there are still a balance the customer’s car will not be released.
And he also gave a list of tips on how to deal with the experts. Can Engine Covers Preserve Car Engines And Help You Look Cool? by Nigel Horten This article discussed about some of the most common reasons that engine covers cannot only protect an automobile’s engine but also make it look much cooler. Reading this piece, should help consumers better understand the basic concepts behind such products and also how to shop for them. People that like to show off their engine could possibly benefit from reading further.
