The sustainable development of social economy has become the world focus. With intensification of economic globalization and trade liberalization, the national and industrial barriers as the protection methods have been reduced. The major trade partners such as Europe, the US, Japan, Singapore have made stricter requirements and standards for market entry and imports. This has given rise to the product of marketing barriers or green barriers.
In the meantime, the dependence on foreign trade and on the international market has strengthened the competition of different industries. Thus, the companies should construct the marketing strategies catering to its own features and characters to seek the dynamic balance of internal resource ability and external environment so as to achieve the survival and development. Thus, implementation of international marketing strategies has become the general tendency of marketing in the 21st century.
Currently, the national and industrial barriers have the features of high technology and flexibility which cause greater pressure to companies in today’s fierce competition. Thus, utilization of international marketing strategies has become the necessary and sensible choice for today’s enterprises. Thus, this paper will make analysis of the specific strategies in overcoming national and industrial marketing barriers.
The Term Paper on HunteHunter Boot Marketing Mix Strategies
Marketing strategy is a process that can allow Hunter Boot to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage (Baker M 2008). Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of Hunter Boot and the ...
This paper will focus on the necessities and influences of marketing barriers to the development and internationalization of company through documentary analysis and case study analysis so as to propose the strategic plan of green marketing. Internationalization as general tendency in marketing is influenced by production level, integration of corporate marketing techniques, concept updating, government support, etc.
Thus, this paper will first elaborate on the concept of marketing barriers and specific reasons and problems in overcoming marketing barriers. Finally, the paper will propose several strategies and planning of overcoming national and industrial marketing barriers. This paper has originally contributed to analysis of the problems existing in the process of overcoming the market entries and national or industrial barriers which are different from traditional marketing barriers or custom barriers.
Thus, the strategies being proposed are catering to the new development tendency and methods to overcome difficulties in meeting with high-tech requirements and standards to further expand the marketing strategies. 1. 2 Research aim & objectives The aim of this paper is to discuss the major marketing barriers existing in overcoming national and industrial barriers and formulate the relevant strategies marketing strategies for international marketing.
In order to get an authentic and credible conclusion of the research, this paper needs to meet with the following objectives: To understand the concept of marketing barriers and the concept of green marketing To figure out the specific problems existing in the process of international marketing To make clear what are the major concerns in overcoming green marketing barriers To summarize the problems of overcoming national and industrial barriers To formulate the strategic planning for overcoming national and industrial marketing barriers and internationalize the products and brands in the international arena
The Term Paper on Marketing Plan For A Herbal Company – Himalaya Herbals
The purpose of this document is to analyse the situation of Himalaya Herbals of Oregon and provide forecasts for future market and product innovations. We have developed organisational goals and objectives which stem from their “back to basics” philosophies’. After evaluating the strengths, weaknesses, opportunities and threats, we found that competition was the single biggest ...
Research questions This research needs to answer several questions to get a credible conclusion of the paper. 1. What is the concept of marketing barrier? 2. What is concept of green barrier? 3. What are the major concerns and difficulties in international marketing? 4. What are the influences of marketing or green barriers on international marketing competition? 5. What are the reasons leading to marketing or green barriers? 6.
What are the strategies in overcoming difficulties and problems of marketing or green barriers? 1. 4 Significance of the research Research and discussion of strategies of overcoming marketing and green marketing barriers can be conducive to protect the foreign trades and increase the competitive edges of the products of the company. Then, the research is also useful to give more reference for the company to gain greater international competitive edge and achieve great marketing initiatives and market share.
Furthermore, it is also helpful to optimize the corporate overall economic strength, construct the strategic scheme of the company. In this way, it can help the company to elevate resource utilization rate, reduce cost and pollution and transform the production process of the company. The strategies can also be used not only to optimize the internationalization process of some certain enterprise but also help to better the sustainable development of the entire society (Gleim, et al, 2013).
It can help to extend and develop the entire industrial cluster and build up the brand of the corporation or the certain industry so as to build up a solid and good foundation for the company and its brand. In this way, it can help the company to perfect their company image so as to extend customer base and build up their own unique competitive edge. 1. 5 Structure of the dissertation This dissertation can be divided into six chapters. The first chapter is the introduction part including the research background, research purpose, research aim and objectives, research questions and dissertation structure.
The second chapter is the literature review part which is to summarize the theoretical framework and research major concepts and theories relating to marketing barriers and strategies in overcoming marketing strategies in international marketing. The third chapter is the methodology chapter which focuses on the jurisdictions of research methods, discussion on the specific details in research methods and ethical issues in research. The fourth chapter focuses on the discussion and analysis of the research results.
The Essay on How The Use Of Marketing Research Help Companies Improve Their Performance
In order to answer this question, we must first define what marketing research is. Marketing research is a systematic approach to gathering facts and figures related to the marketing of goods and services (Tull and Hawkins 1992). This is a very simple but useful definition that can be expanded to underline the purpose of this activity to a formalised means of obtaining information to be used in ...
The discussion and analysis mainly focus on the impact including positive impact and negative impact of marketing barriers, the research results of case study and documentary analysis and formulate the specific strategic plan and concrete strategies for overcoming the marketing barriers and green barriers in international marketing. The fifth chapter is the conclusion of the dissertation which summarizes the main points in the paper and gets a conclusion of the research. The sixth chapter is the recommendation chapter which summarize and analyse the limitations of the research and give relevant recommendations for the research.
Literature review 2. 1 Concept of marketing barrier Marketing barriers can be diversified in various aspects. When starting a new business, it will definitely encounter with various kinds of difficulties to face up restrictions of established competitors and government regulations, etc. First, the company should have resources to establish the brand of the company and then promote and publicize the brand of the company. Then, the company should use strategies in market penetration and overcoming market barriers so as to publicize the brands into overseas market.
The following part will summarize several major obstacles in the marketing barrier. The first barrier is government barrier. Governments of different regions have various kinds of restrictions on trade, market entry of industrial entry. Especially for the importing of certain goods which can possibly pose some threats or problems to the local development, the government will place some tariffs on the research to increase the difficulty of market entry (Proctor, 2013).
Thus, the tariff barrier is the frequently seen barrier in marketing barrier.
This is also due to the different political reasons. Even in some cases, some certain kinds of goods or products are banned entering this country and this needs more coordination and negotiations with the local governments and international associations or organizations (McEachern & Carrigan, 2012).
The Term Paper on Green Marketing Plan – Nandos
The purpose of this plan is to analyse the environmental efforts of the Nando’s Carnegie branch, and to develop strategies that propels them a step closer towards a more eco-friendly and sustainable future. Nando’s was established in 1987 in Johannesburg, South Africa. It has approximately 300 stores in Australia since the brand arrived here in 1990. Nando’s has already taken action to be more ...
The second aspect is financial barriers. Specifically speaking, different marketing process for specific products needs capital support. In most cases, the company needs to buy new equipment and raw materials for manufacturing of the goods.
Furthermore, in other cases, they need to give various kinds of fees to meet with the standards in publicizing the brand of the products. Moreover, in different markets especially in the overseas markets with completely different customer base in foreign cultural background, the products needed to re-designed and re-packaged to meet with the standards and requirements of the foreign customers. This needs new investment into the design, production and package of het products. The marketing process and traditional marketing methods also need to be changed and optimized.
Thus, this process needs adequate financial support; otherwise, lack of enough financial support will lead to major marketing barriers. In addition to several major barriers, the company also need to overcome other problems in building up distribution centres and operation offices to sell the products and expand the distribution channels of the products. Thus, in this process, the company needs to communicate and cooperate with various kinds of retailers or operators to convince them in selling new products.
Thus, this process not only needs financial support but also strategies to communicate and coordinate with these partners of the company. Furthermore, in the process of global marketing of the products especially in the overseas markets, the company should observe local laws and regulations. Importantly, the company should observe the principles and rules on trademarks and patents of the local products avoiding any of the evading intellectual property rights or copyrights. Only these efforts having been made, it can help to guarantee the smooth and quick market entry to different countries or industries.
Concept and nature of green barriers Trade green barriers mainly refer to the various kinds of environmental laws, regulations and technique quarantines on certain importing products in the international trade activities. These barriers can also be viewed as the trade protection measurements for the local products and industries (Lee & Lam, 2012).
The Business plan on Marketing Plan For Hypothetical Product-Based Company
Executive Summary This report contains a marketing plan for a new and affordable repair shop in the San Antonio market. The new shop will be launched in the market and will tend to all types of customer’s needs, such as; tune-ups, engine diagnostic (free), oil change, engine cleaning, will be an exclusive high end smart watch. The gold and platinum watch with marble dial will be launched. The use ...
Thus, the green barriers have several major forms including green customs regimes, green technique standards or green environment system. Seen from the forms of the green customs, it can cater to the demands of environmental protection.
However, it has put more restrictions and bans on free trade. In nature, it is the conjunctions between trade protection and environment protection. Actually, the nature of green barrier is also a new type of non-tariff trade barrier. Thus, the green barrier has several features which be introduced accordingly. The first feature is its rationality of the green barrier. Normally, the green protectionists use this as a perfect excuse to utilize various kinds of protection methods to build up the green barrier to protect the local industry or domestic market without foreign impact.
In order to cater to the needs of green consumption, the green barrier has finally to gain the recognition of the entire society and public support. A series of green trade barriers has accorded to the international or local open laws and regulations, the rules on green barriers can be passed and implemented to formulate the marketing barriers (Khoi & Thuy, 2013).
Currently, there are already over 200 environmental protocols in developed countries or regions including Japan, the US, European Union to provide the lawful support to building up the green barrier.
Under this kind of circumstance, the UN and WTO also set up the relevant protocols and provisions on the relevant international environmental standards to provide legitimacy of the prevalence trade green barrier all around the world. Finally, the green barrier can be used in a wide range of different industries and areas including middle products, primary products or different links in production and marketing (Sharma & Bagoria, 2012).
Furthermore, trade green barrier can also be cooperated and coordinated with the import quotas and permissions.
Thus, the green barrier can provide a relatively more concealing protection to the trade barriers. 2. 3 Influences of trade green barriers to international marketing Trade green barriers and marketing barriers have exerted great influence on the development of corporations’ international marketing and internationalization. Thus, this part will briefly introduce the influences of green trade barriers and marketing barriers for the companies in international marketing.
The Business plan on Four Product/ Market Expansion Grid Stretegies
1. Name and describe the four product/market expansion grid strategies and explain which strategy Google implemented with the Nexus One. The four product/market expansion grid strategies are market penetration, market development, product development and diversification. Market penetration is a growth strategy that increase sales to the existing market without changing the existing product. Market ...
First are the barriers for agricultural products to overcome the national and industrial barriers. For instance, Japan has officially implemented the very harsh standards and scheme on import of agricultural products which has lifted the barriers and increased the difficulties on market entry and cost of marketing in this country. In this standard, Japan has set standards for several major chemicals relating to almost 302 kinds of agricultural products which has comprehensively elevate the technological threshold for importing of agricultural products.
This green trade barrier has directly the export of Chinese agricultural products (Wong, Turner & Stoneman, 1996).
In the meantime, the European Union has also set up new technological standards to restrict the product and exportation of agricultural products in many different countries and regions. In addition to the agricultural products, other products such as the industrial products also face many difficulties and dilemma to enter and take great market share in the overseas markets (Tabetando, Kenneth & Kibuh, 2012. ).
Many developed countries have greatly valued the green standards of the technological products or industrial products. This has also influenced many traditional products in the international marketing and these products may include mechanics, textile, construction materials or cleaning products with more restrictions. In recent years, the European Union has refused the importation of products without the trademark of CE which has caused great difficulties and trade barriers for the import of televisions, radios or lanterns, etc.
In some cases, the packaging materials for the international marketing products also face more difficulties to meet with the green barriers and marketing barriers in entering overseas markets (Peattie & Charter, 1994).
All the above mentioned reasons and influences have increased the marketing cost in the international market and this has also directly caused the reduction or declining of the international competence. Thus, all the companies or corporations should use relevant strategies to overcome the marketing barriers and green barriers. 2. 4 Reasons of encountering green marketing barriers
Seen from the above mentioned analysis, it can be seen that the marketing barriers and green barriers have caused great negative impact on the products in the process of internationalization and global marketing. This has also caused the great cost for the corporations. The reasons of encountering green barriers and marketing barriers are mainly two-folds. First, in the aspect of international marketing, when people’s awareness of competition and environmental protection has been continuously on the rise, they will definitely have higher requirements for various kinds of products.
For instance, from the environment committee in 1972 to the UN environmental and development commitment in 2002, it has long displayed the tendency of valuing more the environmental awareness and higher standards of the products. Moreover, in some cases, some world organizations such as WTO or WHO have been confirmative to the marketing barriers or green barriers on some level and this has definitely intensified the process and prevalence of marketing barriers and green barriers. It is because of the key factor of support from the world authorities’ organization; many developed countries
have won the competition in the international trade and use this method of rising green barrier to combat the import of products from different countries or regions all around the world (Nadel, et al, 2013. ).
The second factor is due to the awareness of overcoming marketing and green barriers with utilization of relevant strategies is not strong and lack of the view of green economy, it has led that many corporations have encountered the green barriers and other forms of marketing barriers when they are extending overseas markets and publicized their products to the global market.
For example, many successful multinational corporations in the developed countries have used the ISO14000 environment management system to regulate their products in all details and this can ensure their products to get across of the marketing barriers and green barriers so as to enter and stabilize in the new overseas markets. Besides, the green industry still has very weak foundation and development history in many different companies in different industries (Hwang & Tan, 2012).
Furthermore, many different companies also have difficulties in overcoming the traditional marketing barriers. This has definitely intensified the fierce competition and difficulties on overcoming higher standards of green barriers to enter the nation or certain kind of industry. The above mentioned are the entire major reasons for companies to encounter the marketing and green barriers during the process of internationalization in global markets. ? 2.
Strategies of overcoming national and industrial marketing & green barriers The above mentioned parts have summarized and analysed the reasons and influences of the marketing barriers and green barriers have had on the process of company’s internationalization in the global markets. This part will focus on the specific strategies for the company to overcome national and industrial marketing barriers and green barriers. First, the corporations should change the traditional production and operation philosophy and build up new marketing view to cater to current market changes and demands or requirements on environmental protection.
From this perspective, the company should increase their investment in environment protection and changing of their traditional marketing methods. This process will not definitely mean to increase the production and operation cost. Actually, in order to implement the new marketing philosophy, cost effective and greening operation or investment has already been calculated as the cost in the company (Johansson, 2011).
The company needs to use new technology and more importantly new managing practices to effectively reduce the cost and produce greener products with higher profits.
As for many corporations, environmental protection or efforts made in producing products with better qualities and marketing with more effective and efficient strategies are better than the dealing methods in crisis management or making up the pollution or other mistakes in the marketing activities. Thus, the company must change their original production and operation philosophy and put more emphasis on the scientific marketing management and increasing investment in environmental protection.
Only in this way, this will not add more burdens to the corporation (Chai & Yeo, 2012).
The new marketing and production methods should be used to reduce the energy consumption, expand international markets and make more visionary investment to achieve the maximization of profits. Based on this perspective, the company should establish the brand-new green marketing view to strive for the harmonious development integrating the corporate benefits, social benefits, and eco-environmental benefits.
All the companies should be fully aware that green marketing is not only an option or strategy but a must choice to take shares in international markets in today’s increasingly fierce global competition. Integration and utilization of the marketing mix strategies are also important and effective to overcome the marketing difficulties and successfully promote their products in the overseas markets. Methodology 3. 1 Justification of research method This dissertation has used two research methods including documentary analysis method and case study analysis method.
Since the topic of this dissertation is to formulate the strategies in overcoming national and industrial marketing and green barriers, it is more related to the experience and best practices of internationalization of the multinational corporations and global brands. Thus, the research methods used in this dissertation are qualitative research methods. The qualitative research methods directly summarize all the facts and information on the previous experience in this field so as to provide more reference and guidance for the discussion and analysis in this research. Furthermore, qualitative research method focuses more on the summary and critical analysis of the literature and research findings (Gleim, et al, 2013).
Documentary analysis method is to turn to the previous literature in this regard while case study analysis is used to make analysis of some certain company and its practice in overcoming marketing and green barriers. The analysis of its advantages and disadvantages can help to provide an overall and more detailed foundation for the research in this paper.
