Death of princess Diana by her majesty the queen
At this stage in the queen’s reign,the royal family were not particularly in favour with the public view. Princess Diana was seen as a celebrity and was one of the most loved princess’ of the 20th century. When she died in the fatal accident, the queen was pressured by the public to make a speech on behalf of the royal family; to express the grief and loss that the nation were feeling. Due to the break up of Charles and Diana, the princess had lost her royal title which did not settle well with the public. In making this speech the queen had to try to regain the trust and support of the nation.
To engage the audience and make them feel as if they were included and being approached personally in the speech, her majesty had to create a rapport with her audience. In every good speech a rapport must be created with the audience to make them feel included and as though they are being individually addressed. The queen does this by using personal pronouns such as ‘we’ and ‘you.’ In her opening sentence the queen uses this technique. She says ‘we have seen’, this automatically addresses the audience personally and makes them feel included in the speech from the very beginning. The queen does this throughout her speach so the audience are constantly being reminded that the Queen and the nation are both in the same position of having to come to terms with the loss if Princess Diana. Again, the queen sets up the rapport from the very beginning and in her opening sentence she says ‘ throughout Britain and around the world’ although this is not personally making a connection between herself and the audience, it is telling the is nation that they are not alone, that its not only our county that are all going to be grieving but it is actually a big part of the world that will all be morning the death of Princess Diana.
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The queen carries on this rapport through the speech for example she says ‘we have all felt those emotions’ – the Queen felt that she needed to show the nation that all though Diana and the royal family had gone though quite rough periods of time the Queen along with the rest of the nation was grieving Diana’s death. By using the personal pronoun ‘we’ she includes herself with the audience that she is approaching and creates a close, personal relationship with them. In the middle of the speech the Queen uses short simple sentences, this shows that the Queen was feeling huge amounts of grief along with the rest of the nation. ‘I share in your determination to cherish her memory’ this simple sentence sets up a rapport with the audience in a different way. In this sentence she is proposing an image for the future that, although Diana will not physically be present any more, if they all join together Diana will stay in the memories forever. This encourages everyone to join together, as one person alone can not keep the memories of Diana alive but they must all join together. Having the feeling of togetherness will allow the queen to set up a rapport as they will feel as though they are all on the same side and are working together rather then against each other. By setting up this rapport with the audience the queen is highlighting her direct involvement in the message.
How language is used to create impact:
The Queen had to make sure that her speech was related to as many people as she possibly could,as the whole nation would be receiving this speech. To do this she had to use a range of language that would have an impact on the audience. A good example of this is when the Queen uses tripling to highlight the range of emotions that people could be feeling at this time of grief. She says ‘disbelief, incomprehension, anger’ this technique of grouping three adjectives together will emphasize the different range of emotions that could be felt at the moment, it will also create a lasting impression. Often when the rule of three is used, it is remembered, the Queen might be emphasizing these adjectives to show that is what she is going through. The Queen also uses hyperbole’s to make the efforts of the nation seem as though they had a greater impact then they actually did in reality. When she uses the phrase ‘these acts of kindness have been a huge source of help and comfort.’, she emphasizes the word huge even though flowers, presents and cards aren’t really going to help The Royal Family with their grief. However by using this hyperbole she is praising the public and making them feel appreciated. The hyperbole is used to exaggerate a truth or point to place more emphasis on the clause or sentence.
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When the Queen delivered her speech she had to make sure that she came across as an approachable character. By doing this, she used balanced phrases to make herself seem as though she was not just a blank figure and that she actually had to not only rule the British empire and deal with them, but her actual family as well. The Queen used the phrase ‘as your Queen and as a grandmother.’, the effect of this phrase was that she was showing that she cares about the nation but it is also signifying the sincerity and that it’s coming from the heart because she obviously cares about her grandchildren and has to help them through the time of grief. The Queen also used a lot of emotive language through her so each such as ‘heal their sorrow’ and the word sorrow gives the impression the queen is feeling huge amounts of grief and although she may not be expressing it in the way that people expect her too underneath, she in very upset. Emotive language is used to create empathy. Through the use of this, the audience is able to understand the emotions of the characters and ‘put themselves in a character’s shoes.’
Pace and timing of the speech can have an impact on the impression the audience receive from the speech. By adding in pauses and making sure she is not speaking to quickly ,the audience will appreciate the speech a lot more. When delivering the speech the Queen put pauses before emotive language. For example before saying ‘I say from my heart’ the Queen pauses. This pause signifies the sincerity the Queen is showing as if it is actually coming from the heart. To show more sincerity on the Queen’s behalf and to make her be seen in a better light she names the two sons of Princess Diana as ‘William and Harry.’ by using their first names and not giving them their titles gives the impression that the are just normal boys and should not be treated any differently to normal boys during there time of grief – as Diana would have wanted. By using these frantic,emotional phrases the Queen is trying to evoke emotions in the audience creating sympathy towards the queen.
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By using these rhetorical devices the Queen kept her audience interested and created an engaging speech. The Queen tries to create a sense of unity and patriotism to ‘win’ back her audience and overcome the royal crisis that they were in at this point in time. The Queen also managed to highlight the grief that she was feeling and allowed the audience to empathize with her.
