THE IMPACT ON THE ADVENT OF electronic media (new media) ON NEWSPAPERS.
The advent of new media has posed a challenge to conventional media. Their effect, for example, is felt on the circulation of print newspapers, especially in the USA. However in Ghana, the effect of the new media on conventional media is still manageable. Ghanaians newspapers still attract advertising even with the presence of online newspapers. The two reinforce each other. Thus, in this paper, we argue that the presence of the electronic media will not replace newspapers. We believe that the layout of newspapers here may change, but the content is still in the form of news. Even though the conventional media/ newspapers have their own online versions, they have not fully embraced the new technology. Even if there is a drop in circulation, it would be because the younger generation prefers electronic media as they are more interactive compared to the newspapers. There are also television stations which have an online presence such as TV3 and its owner, Media Prima. A large number of Ghanaian citizens have their own Internet connections, so they can read newspapers online, thus squeezing revenues from advertising especially at a time of global economic slowdown. In Ghana, however, the new media and conventional media will continue to coexist and reinforce each other.
The Business plan on Newspaper and Digital Electronic Newspapers
We took this great opportunity to express our sincere gratitude to sr agnes law, our principal, for giving us such valuable opportunity to apply the knowledge that we obtained from our study in sacred heart canossian college of commerce into the real-life examples. We sincerely thank you our graduation project supervisor, dr margret fung, for all her support, her guidance, and her encouragement in ...
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Introduction
The advent of New Communication Technology (NCT) has brought forth a set of opportunities and challenges for conventional media. The presence of the electronic media and the Internet in particular, has posed a challenge to conventional media, especially the printed newspaper. Analysts in industrial organizations and businesses are of the view that the U.S. newspaper industry is suffering through what could be its worst financial crisis since the Great depression. Advertising revenues are tumbling due to the severe economic downturn, while readership habits are changing as consumers turn to the Internet for free news and information. Some major newspaper chains are burdened by heavy debt loads. As in the past, major newspapers have declared bankruptcy as several big city papers shut down, lay off reporters and editors, impose pay reductions, cut the size of the physical newspaper, or turn to Web-only publication.
The electronic media have also affected the way newspapers get and circulate their news. Since 1999, almost 90% of daily newspapers in the United States have been actively using online technologies to search for articles and most of them also create their own news websites to reach new markets.
It is, therefore, not surprising that many Ghanaians have turned to alternative media for new sources of information, news and views. Thus, the aim of this paper is to look at the present situation of conventional media, especially the printed newspaper.
Electronic media The electronic media plays a crucial role in connecting the world of individuals. It has the ability to reach wide audiences with strong and influential messages which impact upon society. Television, Internet and Radio have been influential on people’s daily lives and routines, affecting the content and times that audiences watch, read and listen. The electronic media has at least three important roles to play: to inform, to educate and to influence opinion. The electronic media enables people to participate in events and interact with communities over long distance. With the coming of the new media, people who have long been on the receiving end of one-way mass communication are now increasingly likely to become. The nature of the Internet has made it possible for online newspapers to be in operation as it is easy to join as not much money is needed or required, though online presence needs to be sustained. Moreover, the people of Ghana in general at that time wanted something different, a fresher look and different perspectives of news. In Ghana, the effect of the electronic media on conventional media is still manageable. Newspapers in particular are not as hard hit as their counterparts in the USA.
The Business plan on Wide Web Internet Business World
The World Wide Web 2 ABSTRACT The World Wide Web has been an innovating concept from which many entities have prospered a great deal. Having a well-constructed strategic plan has been the key element for managers in the different areas of this vast world, which in turn help them deal with the ever-changing world of computers, and it's amazing pace. There are many individuals who have decided to ...
Ghana still prefers to get their news through the print newspaper. The Sun, Nigerian newspapers, for example have had an increased in circulation now compared to two decades ago. However, some scholars here in Ghana are of the opinion that Ghanaians should opt for online digital newspapers as well as look at the opportunities to increase their advertising revenue through the concept of free newspaper. The Challenge facing print media Some observers believe that the challenge faced by conventional media, especially newspapers, has to do with the perfect storm of the global economic crisis, dwindling readership and advertising programs and the inability of newspapers to monetize their online efforts. Newspapers have lost the lion’s share of classified advertisement to the Internet, the situation worsened when a depressed economy forced more readers to cancel their newspaper subscriptions, and business firms to cut their advertising budget as part of the overall cost-cutting measurements. As a result, closures of newspapers, bankruptcy, job cuts and salary cuts are widespread. Accusations are being hurled at search engines giants by publishers such as Sir David Bell, who categorically accused Google and Yahoo of “stealing” the contents of newspapers.
A similar allegation came from media mogul Rupert Murdoch in early April 2009. “Should we be allowing Google to steal all our copyrights?” asked by some news publishers. Major giants in the newspaper business have pointed their fingers at the 10-year old company founded by two students in their university dormitory. Google is now so powerful that media tycoons believe that it has been forcing the newspaper industry out of business. Google sees these allegations and accusations as unfounded and ungrounded. The search engine giant’s response is that it is the Internet which has posed the threat to the traditional model of newspaper business. Google is not harming the industry, but helping to increase traffic to newspapers’ websites. In addition to the so-called stealing of contents in the world, for example, advertising were not forth coming due to the squeeze by the economic slowdown. Newspapers have also lost much of their classified advertisement to the Internet. To make things worse, a depressed economy has compelled more readers to cancel their newspaper subscriptions, and businesses to cut their advertisement budget as part of overall cost-cutting measures. As a result, closures of newspapers, bankruptcy, job cuts and salary cuts are widespread. Despite the bad times, however, there are some successful stories involving newspapers which have been able to weather the storm and remain resilient through their online digital newspapers. Some of the more successful newspaper responses include companies like Daily Graphic, The Mirror, and The Spectator. The Daily Graphic newspaper has been a real leader on consumer demographic marketing. With 16 million registered users.
The Dissertation on Social Media for Business
Introduction. The area under discussion in the following assignment is to quantify the possibility of a deviation from accuracy in the fifty samples formed from a selection of data, following their questionnaire rejoinders. Questioning in which there is a relationship between the kinds of social media is and the type of business. Moreover, does this relationship exist for the reason that day by ...
Newspapers in Ghana have gone through several stages of uncertainty and fear. This began with the emergence of online newspapers and websites which formed part of the new media and were made possible by the Internet. In the initial stage, the emergence of the new media made conventional media owners worry about losing their influence and consequently, their profitability. The fear is not only that the new media are fast, colorful and borderless, but also that they affect the mind and psychology of readers who opt for alternative media.
The electronic media as I have said earlier has affected the use of newspaper.
