Actual and potential development of consumer demand on the organic food market in Europe Introduction Since global consume in organic food products has increased during the last few years and their trend is increasing continuously, European countries are considered for one of massive portion of global demand. (p80) So, the purposes of the reported were firstly, compare markets demand for organic foods. Secondary, distinguish organic food consumers.
Finally, describe marketing plan and the potential future development of the European organic market. The patterns of consumer demand for organic foods are analysed by quantitative and qualitative data collected in three European countries. (p80) Summary These days, rapid growth in organic products sector has become noticeable. This research has focused on potential demand on organic products in Europe. It revealed that more than 8 in 10 of the Danish households consume organic products. And 2 in 3 of Italian and British households do so.
However, in all three countries, at least half of all households spend a small portion of their food budgets on organic products(p84).
The result of this research also gave some possible factors and problems needed to be address in order to continue driving this market in the future. It also distinguish consumer as three groups : regular, occasional and non-user to sketching suitable marketing strategies for market competition. The study mentions that European are potential market in future since the demand for organic increasing dramatically(p89)
The Essay on Whole Foods Market, Inc.
Whole Foods Market, Inc. (WFM) lives through their motto of “Whole Food, Whole People, Whole Planet.” WFM opened their first store in Austin, Texas with 19 employees in 1980. Today, WFM has 311 stores in the US, Canada and the UK, and employs more than 72,700 employees. Whole Foods Market is one of the largest natural and organic food retailers in North America. WFM has grown to its size today ...
Evaluation and recommendations. Potential market development This study shown that the large portion of organic products consumers do not buy regularly and spend few money for organic products. Therefore this is considered as the challenge for organic food products in European market. According to the study, confidence and trust are crucial elements to address for organic market success. For that reason organic products need to improve and strengthen the organic concept and differentiated themselves from conventional products.
Furthermore, to crate efficiency marketing strategies in order to convince an occasional consumer to become a potential consumer in the future. Excessively narrow data collective focus Although the research had a large numbers of examination in this research, there were only collected from 3 developed countries. Consequently, it might be argued the narrow of concentration. For this reason, it seems unlikely able to be a model of European organic food products consumer. Since there is an economic gap between Western and Eastern European countries.
Hence, this research would be more reliable if it includes some developing countries such as Romania, Hungary, Estonia etc. to make more widely range of data. Finally, this article would be beneficial for understanding the factors of consumer demand on organic products and simplify the enhance of future strategies for organic products. However, the result of this research can not represent as actual and potential development of consumer demand on the organic food market in Europe. Therefore some information from controlled studies are needed to reconsider and limited range data collection.
