Admission essay. If I were Paul Pressler, the CEO of Gap Inc., I would certainly have to do the best I could to assure the stability of my position in the company that currently faces challenges operating on the US market. I would not only try to sustain the Gaps position on the market but also would attempt to increase the sales by establishing different promotion programs that Gap currently neglects. I would certainly do the changes that would impact Gap and its customers: Switch as much production as possible to the third world countries to reduce the costs even further. Establish foreign branches of Gap Inc. to assure that the company covers as many foreign markets as possible to smooth the revenue flows. Create customer tastes with the proper promotions: Schools: Gap should create a promotion seminar where one would discuss the ways to use clothes to hide ones body defects etc.
School kids certainly hate their bodies and would appreciate the advice from the Gap representatives who would pin point the students to different colors that make the hips look smaller or the chest more buff, etc. Universities. Gap should create the seminars on how to dress for an interview etc, that would in turn promote Gaps essential division. Plagiarize carefully the style from competitors to assure that Gap presents up to date trendy clothes. Create loyalty promotion program. Family Gap could be a family gap loyalty program aimed at providing discounts to families that dress at Gap. This program uses referrals, namely family members, to increase the purchasing volume at Gap Inc. In other words, if a dad buys his underwear at Gap, mom buys her jeans at gap, then a child should get a large (say 30%-40%) discount on any clothes item she/he wants.
The Term Paper on Temporary Assistance to Needy Families Program
The Temporary Assistance to Needy Families (TANF) program was a direct response to overhaul the image of welfare programs. In 1996, it replaced such programs as Aid to Families with dependent Children (AFDC), the Job Opportunity and Basic Skills training program (JOBS) and the Emergency Assistance Program (EA). The objective of TANF was to implement useful policies from the previous three programs ...
Taking into account the fact that companies like Gap have a high markup on costs of clothes (about 200%-250% to the best of my knowledge) such 30%-40% price cuts in exchange for increased volume certainly would be very much beneficial for Gap Inc. as well as the Gap loyal clients who dress their whole families at Gap. Buyers feast is a set of different initiatives aimed at increasing the volume of purchases for an individual rather than of a group as the family gap program strives to achieve. Buyers feast should encourage the customer to buy more clothes either in quantity (number of items bought) or price (the accumulated sum) that could earn the buyer points that at a later time would participate in exchange for valuable prices (movie tickets for two, free pizzas, or great discounts on the new collection-unavailable to others).
Continue with the targeted commercials that promote different Gaps departments and thus are very precise, rather than vague commercials that promote the brand name or something. Gap should also get involved in various community activities that would promote Gap to become visible and a thing that everybody wants. Thus, it should not promote itself by giving away free T-shirts or baseball caps, but should rather grant them as valuable presents (actually Gap should grant gift certificates) to different community activists and people that are respected and visible in the society. Even if she/he does not like Gap they are likely to cash the gift certificate and buy Gap clothes for their kids, which certainly are watched and admired by common kids who at some point of time would like to buy the clothes similar to those that the children of the famous and rich wear.
In conclusion I would like to note that by being a CEO of Gap would not be easy, yet it would be my direct duty to try to improve the Gaps position rather than to sustain it. I would, thus, engage in continuing with the existing Gaps promotion programs and would institute new ones to assure even greater sales volume and together with the switched production (thus cut costs) and foreign branches would also increase the profit market and the overall sales of Gap clothes.
The Essay on Is It A Criminal Case To Wear Gaps Clothes
Is it a criminal case to wear Gaps clothes? It is a well-known fact that advertising plays a core role in selling goods and popularizing brands. The companies seek for new effective ways of persuading customers to buy their products. Gap, being a leader in a textile industry, found a new way of making the goods famous asking its employees to wear clothes by their own production. But not long ago, ...
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Source supposed to be October 6, 2003 Business Week article titled, Trying not to be a Fashion Victim.
