In terms of women and sex appeal, the world of advertising has changed a considerable amount. Many of the advertisements which are seen in newspapers, magazines, and television fail to portray women in a more positive light. The image of females in numerous advertisements are merely viewed as fascinating “objects” while they are also being displayed in a fashion that is supposed to appeal only to men, i.e. exploitation of the body. Though these types of advertisements are very effective at selling their products to consumers, it seems as if the minds’ of women, especially younger women/teenage girls are being corrupted as they are pressured to live up to the ideal image: sexy and thin with a little extra curves.
In an advertisement for ‘Jergens Ultra Healing Moisturizer’, sits a gorgeous middle-aged women whom is dressed a bit provocative wearing a tight fitted and shortened dress, complete with a set of laced heels. The woman has one hand polishing down one leg while the other hand rests upon her thigh. Although this ad was intended for the purpose of selling moisturizer, the image of the woman takes up more than one half of the page, while the actual product’s size and placement affects the ability to even recognize what the advertiser is trying to sell. But who cares? Of course the advertiser does not appear to since his/her product is being replaced by the image of a skin-revealing-beauty. It is the advertisements like those which are always enough to catch the attention of many consumers.
The Term Paper on Utilizing Newspaper Advertise Women Advertisements Society
The 1920 s, 1930 s, and 1940 s are often considered three of the most controversial, radical, and progressive decades in American history. Many politically, socially, and economically vital events took place during these eras that forever transformed America and its citizens. However, while domestic and global catastrophes such as the Great Depression and World War II enabled certain minorities, ...
On the top corner of the ad the text reads, “Smooth skin is in” which is implying that you should buy this product because apparently everyone else is doing it plus it is okay to look and feel like “everyone else”. The text in the middle of the ad reads, “Ever think you’d see ‘beautiful’ and ‘heels’ in the same sentence”? Not only is this statement referring to the rough skin found on your heels, but the heels that the woman are wearing. In other words, applying this moisturizer will soften up the roughness on your heels, making it possible to heels without feeling embarrassed because the rough skin has disappeared. Lastly, the text at the bottom of the ad reads, “Jergens Ultra Healing Moisturizer actually heals dry skin so even your roughest parts get noticed” which can imply that skin anywhere on your body could be rough, but by applying this moisturizer on those surfaces will capture the attention of other individuals.
This advertisement is telling us to go out and buy the moisturizer because it is supposedly going to make our skin look as silky and smooth (perfect) as the women who is viewed in the ad. Sadly, this is what stereotypes have driven into the minds of many individuals, especially young women. They are continued to be beaten in the head with the impression that they are expected to look a certain way.
The role of advertisements are simply created to conform the assumptions about the people who are either viewing or going to purchase the product which is seen in the ad. Advertisers know that specific ads are more or less appealing to a certain social class, hoping that their product will successfully land in front of the eyes of their ideal consumer, who will then be motivated to purchase what is seen in the ad.
Referring to women, sex, and the product, it is amazing how some women have actually locked in the belief that once you purchase the product in the ad, you will somehow look like the women viewed in the ad. Well what about for men? If the advertiser was just going to put an image of the product they are trying to sell, more than likely that would not be so appealing to them. However, adding a gorgeous woman to the ad will definitely catch their attention. But men are not as stupid as the advertiser’s would hope. They probably know that even though they are going to purchase the product, they are not going to manage to land the female who is in it. But the more skin and beauty shown in the add, the more that image is likely to stick in your mind.
The Research paper on Young Women Media Research Images
In this chapter I aim to gain a through understanding of sociological methods and to look at various methods and their merits and problems, i. e. quantitative etc. I will also attempt to show the methods that will be used in study, and asses the reasons for my choice. It will also be beneficial to look at possible problems and measures to minimise these problems At a basic level research falls ...
For many consumers, the idea of using women and sex to help sell and get us to notice their products is not an entirely unpleasant idea. Unfortunately, in many cases it does work, but at the physical and emotional cost of many women, including teenage girls. The women in today’s society should not have to feel pressured to become the “ideal woman” when looking at advertisements that provide images of the world’s most gorgeous women. It is outrageous for many women to change their self-image when a lot of these advertisements are slightly portraying false images of women anyway. But I guess that with advanced technology, who is to say that it is not okay to alter the bodies of women who are seen in advertisements?
