Advertisement is a very important tool of economic growth, the main purpose of which is to sell goods and products. The average American sees about 1500 ads a day. Ads can promote much more than just a product: they promote images, reputation, morals, principles, ideas or models of success, including feelings, perceptions, attractiveness and sexuality. Our mass media are filled with ads and the collective effect of them can be incredible. Men who watched a video cut from “Charlie’s Angels” TV-series are growing idealistic female preference standard regarding to womanly beauty. There is a general supposition that images of sex appeal women are used in ad in order to abuse male perception. The other common way modern ads are working can be compared with a concept of self-recognition: If you want to be like me, buy this product, that can certainly affect on female self-perception also. In early 1900 Coca Cola Co. noticed how sexuality works, putting a woman in low cut bodice on their ads and receiving numerous claims together with increasing of sales.
One of the most resonant scandals of modern times was caused by posters for Opium perfume ads featuring naked Sophie Dahl. The Ad Standards Authority of Britain has claimed to Yves Saint Laurent and ordered to sensor or remove the posters, saying that they have “obviously caused serious offence.” Also the ASA found the cover of the magazine Hot Dog with a photo of Cameron Diaz putting her hands down in panties, going with the headline “The Pleasure’s All Mine! offensive and prohibited to use it. In Germany, 3000 posters from H&M ads of underwear presenting Claudia Schiffer wearing only bra and panties have been stolen from the display, though H&M usually gives out the posters from their campaigns. The idea of sexuality is shown in a majority of ads, although the subject itself does not usually directly relate to the product to be sold. The only body type of a tall and very thin lady is always presented in the media and in ads like ideal type, which in reality is unachievable for 99% of women. And one of the most harmful and destructive results of using sexuality in marketing is that nervousness which a female experiences from feeling of being unattractive if to compare with the model from the ads.
The Essay on Women In Comics Sexuality But Then A Woman
"At House of Comics, a Writer's Champion", Dana Jennings New York Times, September 15, 2003, C 8 DC Comics is soon to release its largest first printing of a single graphic novel. The women heading this venture is Karen Berger, which is a rarity in the "boy's club" of comic books. Berger states in her article that being a woman has helped her in her career The music video has become a staple for ...
Millions of girls and women realize that they can not reach this standard of beauty, so they start feeling frustration, failure, disappointment, and shame. Such displeasure with own body shape becomes a reason of nervous breakdowns, depressions or eating disorder, which is a very spread problem in the United States. If the perfect beauty is physically unavailable, females feel that they will never be able to reach the attractiveness they want, and thats why there will be an infinite demand for various beauty products. Correspondently, this is the main cause of unbelievable enlargement of the weight-loss, cosmetics, and fashion markets, which are now steadily among the most lucrative and growing customer segments. One more serious impact is that ads using sexuality in order to raise the attractiveness of their goods almost always represent women as sexual object. Creating of such an image as a sex object has a very negative effect especially on young girls and ladies who are yet on the stage of development of their sense of self-perception and individuality. This can create an illusion that the only important thing is the way a girl looks, her sex appeal, and as a result it can cause belief that the self-esteem is dependent upon attention from the opposite sex. Such tendency can undoubtedly lead to incidents of physical assault and rape in our society. In the USA 55% of women claimed about having experienced rape or physical assault.
The Essay on Attractive Woman Sex Women Ads
America faces today important controversial issue, which is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows ...
Therefore, growing abuse of women’s sexuality to promote products is affecting on common perception and understanding of sexuality itself; it suffocates and deforms women’s sense of self-esteem, their own personal attractiveness and distinctiveness, own special style and unique sex appeal. The tendency of using sexuality in ads is growing, contributing to the worldwide collapse of social order, so some constructive means must be directed on stopping of this negative sort of marketing of products. REFERENCES: 1. Grammer, Karl. Sex and Advertisement. Indoctrination and exploitation. In indoctrinability, ideology, and warfare: Evolutionary Perspectives, edited by I. Eibl-Eibesfeldt and Frank Salter.
Berghahn: New York & London. Pp. 219-240. 2. Hotdog The Movie Magazine, October, 2000. http://www.hotdogmagazine.com/ 3.
Moore, Jessica. Women and Advertising. The social cost of commercial culture http://www.socialistalternative.org/justice29/13.h tml 4. The Guardian Tuesday, December 20, 2000. Offensive Opium posters to be removed. http://www.guardianunlimited.co.uk/uk_news/story/0 ,3604,413209,00.html 5. Yahoo! News Center. Claudia Schiffer is stolen August 12, 2000 http://dailynews.yahoo.com/h/nm/20001208/od/schiff er_dc_1.html OUTLINE: As an introduction in the first paragraph the main problem is presented: using of provocative images of women’s partly clothed or naked bodies in advertising causes a huge influence on feelings, thoughts, and perceptions of people. There are some examples of such ads in the second paragraph, like ad poster of OPIUM perfume. In the third paragraph it is discussed that women may try to compare themselves with presented successful and good-looking models of beauty, that may cause different sorts of psychological disorders and discontent with own appearance.
In the fourth paragraph it is shown that there are risks of abused perception of female beauty standard from the side of opposite sex, which can become a reason of rapes and physical assault. In the last paragraph as a conclusion it is argued for applying some means to stop negative effects of using sexuality in advertisement. .
The Essay on Gender & Sexuality
Here I am going to talk about gender and sexuality choices which are shaped by society. I am going to talk about the painful, bitter conflict about sexuality which is vexing us especially in the United States, and which we are imposing on the rest of the world. We will explore several different sexual choices, some have been around since the beginning of time, while others seem to be new to us ...
