The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertisers aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something important about the product. Ultimately it is true that, Advertisers sell images, not products.
The environment plays a very important role in advertising. In an advertisment I found in a magazine I will describe to you the reason the environment is one of the most important roles in advertisements. The advertisement I chose is situated in the forest. There is a girl who has a baseball glove on and the caption says, This girl can catch. The product is for clothes. But they arent just any clothes they are clothes, which make you feel natural and that you can be yourself. Instead of being a pretty little girl and wearing dresses and not playing baseball, this girl wears shorts and a shirt and is playing baseball, therefore she feels good wearing whatever she wants.
The environment plays an important part in this advertisement because at the time it is showing this girl can be herself, be natural the environment is a forest, which symbolizes it to be a natural environment. The environment can give meaning to the advertisement and tell the story in some cases. Advertisements are not the same without gestures and symbols. Gestures can be a simple hand movement or how a person is sitting. All gestures have symbolic meanings. Gestures can be facial expressions, body language. Gestures and symbols communicate to the audience of what the advertisement is about. It associates the product with meaning.
The Essay on Advertising and Beauty Product Advertisements
This study examined beauty advertisements in local English magazines from a Critical Discourse Analysis perspective. This study mainly focused on the use of language in beauty advertisements and strategies employed by advertisers to manipulate and influence their customers. The analysis is based on Fairclough’s three-dimensional framework. It demonstrates how the ideology of ‘beauty’ is produced ...
Symbols are objects; these are there to make the product look better than anything else on the market, which will attract the public to buy. An advertisement I chose is of a well-known set of advertisements on television. Around 12 oclock they start rolling onto our screens. Full of call me’s and 1800 numbers exploding onto our screen. This is of course is aimed at guys who are horny and want to ring these numbers and talk to girls. On the advertisement the girls are all beautiful, wearing bathing suits and hanging out in spas.
Of course this is just an image trying to sell and endorse phone sex. Their gestures are important because they are referring to be living without a care in the world. The ways they lay in the spas or on the beds indicate they are relaxed and restful, this appeals to men. The symbols in this advert are definitely what they are on, i.e.: spas, pools or beds. This specifies that these girls live in a perfect and carefree world. This brings me onto the next subject, appeals.
Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in.
A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but thats what its there for right Just like the essay question, Advertisers sell images not products. The advertisement is selling Nescafe not the product itself.
The Essay on Magazine Advertisement Sex Appeal
... Fowles describes fifteen emotional appeals or wedges that advertisements exploit (Fowles pg. 60). Advertisements can appeal to The Need For ... lives are consistently bombarded with the images of people, places, and tangible products. Advertising has for generations predominated the ... and Spicy, fosters the manipulation in buying the product. The phrase appeals to our subconscious emotions rather than ...
It is all in the mind, the public see an ugly person turn beautiful by a new hair dye, they go out and buy it because it is in their mind to do that. This is called psychographics. The person is not in control of their body because they have been brainwashed by the advertisement that they will be beautiful once they buy the product. One particular advertisement I found is of the phone network, Vodafone. The advertisement is 80% picture, 5% text, 5% logo and 5% brand name. The environment is of a lounge room.
Two people are sitting on a red couch. The colours are magnificently placed to show a boring and dull life because they are, dull reds and browns. There is little text at the bottom of the advertisement. It is basically outlining that if you buy a pre-paid mobile phone pack from vodafone you wont be sitting at home like these two people and you will have a social life. The gestures are that neither of their eyes are looking straight at the camera, they are sitting away from each other (for a married couple) They are sitting like they are bored and have nothing to do. The models look like a married couple and they are in their middle age. This advertisement could be targeted at young people or the middle aged people. I think its then saying dont let grown-ups control your life.
I think the appeal is saying to people that if you buy a vodafone pack you wont be like the people in the advertisement who are bored, so the appeal is boredom, which results in the public buying a product to not be bored. The man looks like hes still in his working clothes and the woman in her dress and dressing gown. It is a bit confusing. The association with this product to the image is that the people are bored but if they get a mobile they will be happier and have a social life. Of course this is all about emotions and how you will feel after buying a product and not at all about what it is saying to the public. Implicit images are images that imply certain things about a product. Explicit images are ones that do not imply anything about an image in an advertisement. Implicit images are used in all advertisements because the advertiser is implying certain things to the public, not necessarily related about a product.
The Essay on Demolition Expert Advertisement Product One
Analyzing an Advertisement We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are imbedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They ...
Therefore, Advertisers sell images and NOT products. When buying a product the consumer instantly thinks of the advertisement tied in with it. Gestures and symbols are very important in advertisements because they are the core meaning. Appeals and environment are also particularly important because they are the base on how to draw the public into buying the product. BIBLIOGRAPHY Advertising J.K.Cole Dolly magazine Class Videos Products and Advertising Debbie Rodgers The advertising world Liz Werents and Dennis Pint.
