Advertising and Cultural Consumption Advertising is all around us, its everywhere we look from the televisions in our homes to signs on the busses. It is almost impossible to avoid. Since advertising is such a big part of our social and economical environment, it is important that we know what these images our doing to us. Advertising influences us in many ways, often we do not even notice its effects. This is why advertising has become such a controversial topic today in our society. Advertising is a business, everything in an advertisement is planed right down to the last word. However, we might ignore an ad if it was not filled with flashy slogans and excitement. The ways in which ads are composed promote the consumer to buy unnecessary goods.
We often will run out to buy a new product because an ad tell us the product is better then the last edition or because a well know “role model” has or uses the product. For example, because Grant Hill drinks “Sprite” if we drink it to we will be able to be like him. However these are just ploys to get us to buy the product. Advertisers are going to all extremes to promote their products. The fight to produce the most effective ad is all around us. The product that will sell is the one that catches the consumers eye and leaves a lasting impression.
Weather it be with the use of controversial topics or flashy colors, it does not matter as long as it sells. It is the advertiser job to sell. They will go to all extent to sell their product. One very well known method is the use of sex. The idea that sex sells may be absurd, but its seems to be true. Sex is seems to be used to sell everything.
Advertising Essay Sex Appeal
... It is very effective in advertising, because even if they don't buy the product, the audience will remember who ... is another color which is very popular in advertising. People perceive blue as cool, serene, and relaxing ... because it has contrast, remembrance, as well as sex appeal. It achieves all the goals that ... used to sell the clothes depicted in the print ad. The main point of advertising is having ...
We see sexuality and advertising all the time. Sexuality is used to sell everything from cleaning products to childrens clothes. Advertising promotes materialistic values and lifestyles. Causing us to judge others by what they have and not who they are. With the use of deception, advertising causes us to become greedy and materialistic. Advertisers portray happiness with the use of materials.
Often this approach causes us to pick out objects and turn them into our desires. Advertising promotes people to spend money for different products and makes consumption the most important goal in life. The primary purpose of advertising is to sell the advertised product but advertising has many other purposes. Each advertising campaign is built for a particular purpose or to help meet specific goals. According to Shirley F. Milton, there are ten main functions of advertising. The first is communicating the brand personality. The campaign must convey the type of company that is selling the product.
The second is indicating the brands place in the community. Weather the vender is a small store or large company it is important that the consumer can see how the products or services fit into his own life. The third is to build brand name. The advertising campaign should make the brand recognizable through a logo or reputation. The fourth function is to stress the importance of shopping here. This causes the consumer to pick one brand or store over another, which offers similar services. The fifth and sixth are telling news about the merchandise and announcing sales or promotional offers.
These two functions are similar because both provide important information about the product. The seventh is to build traffic. In a store, this means to increase the number of people who visit the store location. The eighth function is reaching charge customers. This is essential because the average change customer spends more than customers who use any other type of payment. The ninth and tenth functions are to reach customers beyond normal range and to win new customers.
The Review on Impact of Product Price and Brand Name on Quality Perception
In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services. In modern economies, prices are generally expressed in units of some form of currency (For commodities, they are expressed as currency per unit weight of the commodity, e.g. Tshs per kilogram.) Although prices could be quoted as quantities of other goods or services ...
These functions are meant to expand the market place for the brand. The main purposes of advertising go along with its goals and objectives. Advertisers want to create a favorable disposition towards the store or brand. They also want to give the consumers information and implant attitudes about the products. It is also an important goal of the brand to build a reputation and increase store visits. This can help to create loyal customers.
Another goal that advertisers try to achieve is to create awareness about the product or the services offered. Successful advertisement should cause a buying motive. A buying motive is a need or drive that makes the customer to purchase a product. There are three types of buying motives, the motives are divided into primary, selective and patronage motives. The fist motive is called primary because it is usually the initial motive for the consumer. The primary motive is based upon need.
The consumer is motivated to buy a product because he or she needs it. Though advertising does not always cause this motive, it can do so by presenting a new product in an exciting way. The selective motive is preference for a certain type of product. In the world today there are many advertisements that do not correctly fulfill the message that they are sending across to people. Many companies use advertisements to demonstrate an enhanced representation of their item. Usually, tobacco companies are known as deceitful when it comes to advertising their product.
It is a proven fact that cigarettes are not good for your health, in fact, they are even proven to cause cancer and deaths. However, certain tobacco companies find it necessary to try to swindle consumers into thinking that they are healthy for you and make you happy. It is unfair for the tobacco companies to possess the ability to trick consumers into thinking something that is not true. Cigarette advertisements tend to emphasize youthful vigor, sexual attraction, and independence themes to purposely appeal to teenagers and young adults struggling with these issues. In a Winston cigarette company advertisement that I found in a magazine, group of young and attractive people, who are smiling and presumably having fun, is shown. In the bottom, there is a sign: Can you say that we are cannot rest? This advertisement is for Winston cigarettes but there is not one cigarette in the picture.
The Term Paper on Cigarette Smoking Among Teenagers
Whether they choose to light up their first cigarette on their own or are unwitting victims of passive smoking, Filipino youth are increasingly at risk from tobacco exposure. “The younger a child starts to smoke, the greater the chances of becoming a regular smoker,” said Dr Maricar Limpin, executive director of the non- government group Framework Convention on Tobacco Control Alliance ...
All this image does is portray a people having a fun time and it simply puts two packs of Winston and Winston Lights in the upper right hand corner. It is not fair that companies such as these can portray the idea of participating in activities such as smoking to be a pleasurable and fun experience. It is a proven fact that over 350,000 people a year die from smoking. With that fact known, companies should not be permitted to associate pleasure with the experience of smoking. Companies such as Winston are relaying a message to people, especially kids, that says it is fun to smoke. Sure there may be a small message that says SURGEON GENERALS WARNING: Quitting Smoking Now Greatly Reduces Serious Risks To Your Health, but this is not enough to draw attention away from brightly dressed fun loving couple in the middle of the page.
With all the facts that people know today about the danger of smoking why does todays society feel that it is okay to let cigarette producers pull the wool over our eyes in an advertisement? Trying to fool people into thinking cigarettes are fun is just wrong. The damage that they cause is much greater then any type of small pleasure gained from the activity. Smoking causes lung cancer, which in turn causes 80-90% of all deaths caused by cancer. Smoking is not pleasurable it is very bad and unhealthy and that is the bottom line. It is dishonorable and wrong for Winston to place an advertisement in this manner. The motives can be also based upon a certain need. An example given by Shirley F.
Milton was a woman buying a frying pan. If the primary motive was the need for the pan, the selective motive would be the woman deciding she wants a Teflon pan because she has seen ads that say Teflon is better. The last motive is the patronage motive. This motive is caused by loyalty to a particular brand. Suppose the woman enjoyed the Teflon pan, she had purchased and now needs a crock-pot. She is likely to purchase a crock-pot made by the same brand because she trusts its products and quality.
The Essay on Smoking Smokers People Don
Some of my friends like to smoke, most don't. Non-smokers will probably tend to hang around more with non-smokers than with smokers, while smokers usually don't care. Smokers need lots of money - because smoking is expensive and keeps getting more expensive - at least in Germany. They usually have a nasty smell around them, except maybe they " re women, which means their perfume and general good ...
The woman has gone through all the buying motives and formed brand loyalty a long-term goal of most companies. This example can be used to describe many advertising campaigns today. They use this tactics too often. It is the same when it comes to buying certain outfit for sports. Brand loyalty makes a customer to believe that products of this company are the best in all types of sports, which certainly is just an assumption. Advertising also has hidden objectives, which are meant to target customers on a more subconscious level.
The advertisers attract customers by providing a solution to the more self-serving needs, those, which go beyond necessity. Advertisers attempt to sell emotional security, immortality, and a sense of power to the consumer. Other hidden needs of the advertisers are to sell love ….
