Take a look around. Notice anything? If you didn’t, it is because you are so used to looking at it everyday that you become immune to it. What is this “It”? ADVERTISING.
Advertising is all around us. On TV, magazines, newspapers, internet, billboards, the radio, and even on vehicles. Why do these advertisers show their product so frequently? What are they trying to do? How do they accomplish what they are trying to sell? Who are they trying to sell to? What are some of the techniques they use? These are the questions you have to ask yourself.
First of all, when trying to sell a product, advertisers have to figure out the location of where the product will be most popular, the age and gender of the population they are trying to sell to and how often those people are going to use that product. For a woman some of the most popular selling items are beauty products such as hair and make-up products. But, when in a store and trying to decide which product is more efficient, it isn’t always easy. There are brands in make up such as Max Factor, Maybaline, Jane, Wet N’ Wild, Covergirl and Almay to name a few. How does a woman go about picking a certain product? Well, price is a big influencer, but, she can either choose the product based on past usages, prefers a product she has heard about from other people or buys the product from seeing an advertisement in a magazine, or on TV. Hair products are in a completely different ball park. There are shampoos and conditioners for curly hair, straight hair, wavy hair, dry-damaged hair, oily hair, products to make hair straight, add volume, and not to mention all the different types of gels and hairsprays. How is a women ever supposed to choose?
The Essay on Advertisements That Make Women Look Bad
Some advertising companies do not see the problem with using women to sell their product and make money. “In advertising today, women are still dismembered—just parts of them presented to sell a product. Kilbourne says in the imposed American obsession with breasts, uplifted derrieres, etc., women forget things like the sensation they lose when they have plastic surgery on their breasts” ( ...
When trying to sell to the male population, some of the most popular products would be shaving products, cars and electronics. With shaving, every man wants a shaver that is going to give the cleanest smoothest shave, right? Which product are they to use? There are also a vast majority of products to choose between as well. So, they either go buy a product that they are familiar with, or have seen by an advertisement. If thinking about purchasing a car, it is every mans dream to have a nice, fast car and a hot woman with him riding in the car. Advertisers know this so they advertisers cars driving fast and having attractive women in the passenger seat. Just don’t forget these words, “women does not come with purchase.” Of course you can’t forget those big screen TV’s. Every guy wants to watch football with his friends and a ton of munchies on a 61 inch TV. You would never miss a single play not to mention the loud surround sound stereo system. Anyone bring drinks?
Children, this age group are probably the most influential do to the fact that if in a store, a parent is likely to buy a child what they are screaming for in return for peace and quite for the remainder of the shopping trip. Food and toys are among the most popular to advertise to kids, well because, clothes just wouldn’t be as exciting. Food is usually put into fun little shapes and sizes, and bright exciting colors to get the child’s attention. Don’t forget the cool treats and prizes at the bottom of the cereal boxes.
Some common ways advertisers get people to remember their product is by product association, catchy songs or phrases, and logos. When using product association, an advertiser is taking the product and associating it with something that is very similar so people remember it. For example: Geiko the insurance company. People remember that name because the company associates that name with a gecko lizard. Burger King uses Shaq in their commercials. People are familiar with Shaq, so they are more likely to go to Burger King thinking that is where Shaq goes to eat. In addition, take the Kit Kat song, “Give me a break, give me a break, break me off a piece of that Kit Kat bar!” That song is catchy, so people remember the product and the next time someone is in line waiting for their groceries, they will buy a Kit Kat because they remembered that song.
The Research paper on Leasing Or Buying A Car Home
When it comes the time to find a car to drive or a place to live, how do you decide whether to lease or to finance? Chances are most people tend to investigate what the monthly payments would be and choose whichever is cheaper. But do you ever stop to think of all the things that should be a part of your decision? Did you know there are websites out there to help you determine how much you can ...
Finally, every product has a logo. The logo can be big and bright, or small and plain, it just all depends how the advertisers try to sell the product. Take GAP for example. That logo is as simple as you can get, but people remember it, therefore causing someone to shop their and return because their quality of clothing is good.
One of the most effective ways to get a consumer to buy a product is when the customer will get either fast result with a product, a money rebate, or an additional something for free.
If selling a weight loss product, one of the many phrases is; “Simple, Fast and Easy.” Of course no one wants to loose weight by spending hours at a gym or depriving your self of that extra helping of mashed potatoes, so what do people do? They waste huge amounts of money buying these weight loss products when in the end, those products end up not being worth the money in the first place. The advertisers con these people into believing that their product is going to help them look and feel great in reality, it is just a huge waste of hard earned money.
In the end advertising is a constant cycle that has been around forever. The only things that really change are the products, which eventually just get modified, the price of the product and the people buying the product. Without advertising, we wouldn’t have any annoying commercials to flip through between movies, or extra useless pages in a magazine to look through. Over all, advertising is getting bigger and better. Next time you are sitting around, take a look around, just count how many different items you have alone in your house that advertise something.
The Essay on Money Does Not Buy Happiness
Money Does Not Buy Happiness For a long time money and happiness has been compared and contrasted, but recently there has been more of a push to find a better understanding and correlation between the two. The author of True Wealth, Juliet B. Schor, suggests that this debate started around the 1970’s, although, the basic idea of consumerism is been around for virtually forever or for ever long ...
