advertising campaign aims at examining the effects of marketing communication, interpersonal communication, and new products on consumers’ behavior. Firstly, it is necessary to say that campaign advertises healthy energy drink called Natures Advantage. Campaign focuses not only on athletes, but also on people who are willing to lead healthy life. The targeted market is athletes, teenagers, middle-aged people of all ethnicities and races. The product has all chances to obtain significant marker share in the beverage markets of the USA and the EU.
Speaking about product details, the bottle of Natures Advantage is plastic with a clean and simple image signing the importance of health. Also sporty look seems to be rather meaningful concept. The color of the bottle needs to be of spring colors such as green, blue, white or softy yellow with a natural background. Natural overtone will be achieved due to imaging flora or fauna i.e. dove flying over the waterfall. The next moment to mention is label. It should be, certainly, of the same color scheme, should contain relevant nutritional information about health benefits.
The chosen slogan is “Healthy Energy”, because it will create powerful message with inner emotions and, would, affect the targeted audience.
The Essay on Importance Of green Color
Green: It is the sign of Praise, eternal life, vigor, prosperity, mercy, restoration, health, healing, new beginning, freshness, God’s holy seed, harvest, sowing and reaping, immortality, fresh oil, new life,joy in hope. Green is the color of nature, fertility, life. Grass green is the most restful color. Green symbolizes self-respect and well being. Green is the color of balance. It also ...
The produce will advertised with newspapers, TV, radio and internet facilities and other local media. The primary focus of advertising campaign will be on promoting health lifestyle. The tagline is suggested to be “Core Healthergy for You” as health, energy and consumers are combined in one small sentence. In TV advertising it is possible to involve sport celebrities. The customers will be attracted by such excellent themes as sports, energy and health. It goes without saying that women, athletes and people taking care of health are the vast market.
Reaching customers suggests applying and even challenging their emotions. Major advantage is celebrity branding and marketing conveying message of action and health.
