Contact your instructor to learn about synchronous opportunities that will allow you to interact with your classmates online, in real-time, using Web 2.0 tools. If you choose to participate in the synchronous assignment opportunity, your instructor will explain what you need to submit for grading.
Asynchronous Assignment
You also have the opportunity to participate in an asynchronous assignment with one of your classmates through an email discussion. To participate in this assignment, use the email feature of the course to send a message to your classmates to find a partner. Once you have found someone to work with, you and your partner will communicate back and forth to analyze advertisements.
Assignment Product
You and your partner will use health information, products and services as a basis for your discussion. Discuss the four items you identified during your online search. Share specific details about ad techniques, ad claims, reliability, risks, benefits and your opinion of FTC action that reveal key details of your search. Using the details you have discussed from your search, work with your partner to develop a brief summary of two specific products, including if they are a health scam or valid products, and if they should continue to be available to consumers.
Part 1: Collaborative Partnership
Your partner’s name: Steve Huang
Your partner’s email address:
Date you began the collaboration: 2/25/2015
The Essay on Assignment Product Life Cycle
Each product will have a life cycle. Using examples, illustrate each stage in the Product Life Cycle outlining the possible challenges and strategies which may be employed to sustain the sales and profitability of the product. What is a Product? A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy the customer wants or needs. ...
Date you completed the collaboration:
Describe the task you completed collaboratively in a paragraph consisting of three or more sentences. After looking through the two sites, my partner
Steve and I went online and searched for several ads for products that were required in the assignment. Then we discussed and analyzed the packaging strategies they used to attract consumers and whether they were reliable or not. To divide up the assignment, Steve did the chart and I wrote two of the summaries.
Part 2: Advertising Chart
Items
Ad technique(s) used
Explain about the ad claim and whether the product is reliable Explain possible benefits and risks and whether the FTC should take action A medical product you do not believe will live up to its ad claim
Internet link to the advertisement
An all-natural product you do not believe is safe
Internet link to the advertisement
A beverage that seems healthy
Internet link to the advertisement
A fitness product or service
Internet link to the advertisement
Part 3: Brief Summary
Summarize two specific products, including if they are a health scam or valid products, and if they should continue to be available to consumers. Describe the products in a paragraph consisting of three or more sentences.
1. Sensa weight-loss powder
Sensa indeed uses misleading advertising while introducing its product to the market, which decieves consumers with unfounded weight-loss claims and and wrong endorsements. Its slogan saying “get a gym body without going to the gym” exaggerates the effect of its product, since it is scientifically impossible to build a gym body only by taking weigh-loss medicine without working out. In fact, the chances of being successful in weight loss just by spreading something on your food are silm to none. Moreover, its ad claims that there is neither stimulants nor pills added, which is also a misleading information. Usually this type of product all applies certain stimulants that can increase our body metabolism; and some of them may even harm our body in the long run. Another thing on this ad that can bring risks to consumers is that it doesn’t mention what kinds of people aren’t suitable for its product, which should be a required information on the packaging.
The Term Paper on What is Information?
Information is a fact provided or learned about something or someone. Organisations can use information to work more effectively. There are many different types of information that organisations can use. These are qualitative information, quantitative information, primary information and secondary information. Qualitative Qualitative information is non-numeric information that is based on ...
2. MelApp (health discovery corporation)
MelApp writes misleading descriptions in App Store, claiming that its app can detect symptoms of melanoma even in its early stage and can also accurately calculate its risk as low, medium or high. This is indeed a claim unsupported by any science, because the cancer-related checkup must includes a skin exam by a health care professional qualified to diagnose skin cancer. Therefore, this chargeable app uses deceptive advertisement that is scientifically impoosible to lure consumers to buy it, while letting them get nothing but a fraud.
Part 4: Peer and Self-Evaluation
Rate yourself and your team as a whole according to each of the performance criteria below. 3=Always 2=Usually 1=Sometimes 0=Never
Peer and Self-Evaluation
Rating for You
Rating for the Team
Reasons for Ratings and Other Comments
Showed respect for others’ opinions we kept exchanging thoughts and ideas while typing down our conclusion Completed assigned duties
Provide the email conversation exchanged with your partner:
Rubric
Grading Rubric
Exemplary
Accomplished
Developing
Beginning
Part One: Partnership
20 points possible
18-20 points
Partnership information and a thoughtfully detailed description are presented.
14-17 points
Partnership information and an adequately detailed description are presented.
10-13 points
Partnership information and a complete description lacking details are presented.
0-9 points
Partnership information and description may be incomplete or inaccurate. Part Two: Ad Chart
20 points possible
18-20 points
Item is thoroughly supported by evidence from the advertisement. 14-17 points
Item is adequately supported by evidence from the advertisement. 10-13 points
Item list is supported by limited evidence from the advertisement. 0-9 points
Item lacks supporting evidence from the advertisement.
Part Three: Summary
20 points possible
18-20 points
Summary information and a thoughtfully detailed description considers of product validity and consumer availability are presented. 14-17 points
The Essay on Health information exchange 2
Consumers today have the ability to access information related to their daily lives or even information related to events happening on the opposite side of the world. However, if this same consumer needed access to his or her personal health information, the ability of the patient or their health care provider to obtain the information would be limited. (Medows) Personal health information is not ...
Summary information and an adequately detailed description of product validity and consumer availability are presented. 10-13 points
Summary information and a complete description lacking details of product validity and consumer availability are presented. 0-9 points
Summary information and description may be incomplete or inaccurate. Part Four: Evaluation
20 points possible
18-20 points
Evaluation of partner and self is thoughtful and thoroughly illuminates strengths and areas for improvement. 14-17 points
Evaluation of partner and self adequately illuminates strengths and areas for improvement. 10-13 points
Evaluation of partner and self is complete but lacks illuminating details. 0-9 points
Evaluation of partner and self may or may not be complete.
Part Five: Email Exchange
20 points possible
18-20 points
Email exchanges are detailed and show a thoughtful discussion on the topic. 14-17 points
Email exchanges show an adequate discussion on the topic.
10-13 points
Email exchanges show little discussion on the topic.
0-9 points
Email exchanges do not accurately discuss the topic.
