The main purpose of advertising is to sell a certain product of send a message to a certain group of people. Advertisements can be found anywhere from billboards on the highway to banners on the Internet. Some advertisements try to sell a certain product and make people aware of their presence. Other advertisements are there to deliver a certain message to the people. As Judith Williamson says “Advertisements are one of the most important cultural factors moulding and reflecting our life today. They are ubiquitous, an inevitable part of everyone’s lives: even if you do not read a newspaper or watch television, the images posted over our urban surroundings are inescapable.
Pervading all the media, but limited to none, advertising forms a vast superstructure with an apparently autonomous existence and an immense influence.” Television commercials and magazine advertisements tend to focus toward the people most likely to watch that television program or read that magazine. For example, if people are watching a soccer game then the commercials in between will most likely have to do with soccer. In magazines the advertisements are related to the theme of the magazine, in computer magazines there will be advertisements on computer hardware and software, and in beauty magazines there will be advertisements on make-up and beauty supplies. In other words, as Judith Williamson mentions, “Advertisements are selling us something else Most advertisements have an eye catching picture or phrase that will keep the attention of the viewer long enough to deliver them the message. The director of this advertisement knows that this will catch the reader’s attention while they browse through the magazine. As John Lyons states, “Every time an art director produces a good design, he not only raises the stature of paper but improves our visual environment.
The Term Paper on The role of advertisement in people’s life
The advertising tries to convince people what way of living is right or wrong, what people need to eat and what they don’t, what clothes and shoes they should wear and many other things. According to the article “Illusions are forever” by Jay Chait, the “real lies” of advertisement are hard to find. The ads usually use lies in “the representation of situations, ...
A striking visual presentation is the difference between a page that stands still and a page that stands out.” (40) In conclusion, an advertisement’s main purpose is to sell a certain product or give the viewer a certain message. The advertisers use many different methods to do this. Advertisements are usually directed to a certain group of people. A good advertisement has an eye- catching banner that the reader will recognize. Putting the products brand name on the banner will help people link the name to the product it is selling. Showing the product on the advertisement is important so that the viewers know what they will get.
Every advertisement has it’s own unique way of getting people’s attention.
