Product DC Shoes. Inc
Marketing Project Bus 101
Affect on Self Concept: The brand DC is a big deal to me because they have always had really good shoes at a great price. My favorite pair are my white DC loafers that are extremely comfortable. The shoe affects my self concept by they go good with any look and are like I said really comfortable.
1.
i) Target Market: Young Teens/ Young Adults
ii) Promotion concepts used: Sponsorship, Promotional Discounts,In-store Discounts
iii) Key Components of marketing media channels used to communicate the message to consumers: Producer-Warehouse-Retailer
2.
i) Packaging or labeling:In-store shown on shelf when you buy it is in a box with designs and brand name stuff.
(1)Recomendation1: Better labeling of shoe size and different items in the shoe.
(2) Recommendation 2: More promo stuff in the box.. Stickers…etc.
ii) Recommendations to improve
(1) Explanation: I would change the labeling of the shoe size because you can never tell what the shoe size is when you just look at the box it is never labels correctly compared to the shoe’s actually size. Also I would put more promo stuff in the box because people would put for an example stickers on things and people would see that and buy items from that particular brand in this case DC Shoes.
The Term Paper on Creating a Brand Using the Low-Budget Route: Choco-Energy
1. Introduction According to Mintel (2012), 49% of chocolate users stated that if the price of their favorite bar rises they would cut back on chocolate. In addition, 68% of 16-24-year-olds full-time students consider that everyday low price is one of the main factors that they would consider for a brand (Mintel, 2012). Furthermore, for those DEs and households are also the most likely groups to ...
3.
i) Mock-up sample for your packaging:
ii)Sustainability Issues: None
iii)Packaging: Bigger Size font on Box for Shoe Size/ More stickers
Green: Recycle old stickers from the year before.
Quotes about DC Shoes:
These are some of the best shoes in the world. They make skateboarding shoes athletic shoes and just regular shoes. Their shoes are make from high quality leather which make them extremely comfortable to wear. They also print very cool designs and logos on them to …
sassygirlanne007. ” DC shoes review.” REVIEW STREAM: write review – get paid. N.p., n.d. Web. 1 Mar. 2011. <http://www.reviewstream.com/reviews/?p=41164>.
Size 9
DC Shoes
Have the Size of the shoe is big print. Easy to see
Pretend this box is open but put last years stickers in year.
DC Shoes Stickers
DC Shoes Mock Up Box Sample
