Situated in Staffordshire, England on a 500-acre site, Alton Towers is regarded as the United Kingdom’s number one theme park. It is one of the most successful tourist attractions in Britain with more than 3 million visitors coming to the park every year. It offers all age groups the chance of a great day out with facilities and attractions for all the family. Well known rides such as Oblivion, Nemesis and Air all provide fun for all tourists.
The history of Alton Towers is quite substantial. The main events in recent years include that in 1980, John Broome decided to turn a 500-acre site in Staffordshire, into a Leisure park for all the family. He constructed the UK’s first double corkscrew roller coaster and eventually visitors began to come from all over the country. In 1990 Alton Towers was bought by the Tussauds Group, which in turn was bought by the Charterhouse group in 1998. The park is open for 8 months in a year from March through to October. It is divided into several themed areas for all age groups.
Socially tourists are offered a wide range of events besides the rides in the park. Special events are held throughout the year, for example Halloween parties and Firework displays. However, to keep tourists coming back time after time, new attractions need to be introduced. This year was no exception, with the colossus Air and the new Webmaster being introduced. The building doesn’t stop there with the new Calypso Springs Hotel being built in 2003. Economically Alton Towers is a huge benefit.
... & Indirect Competitors LOWER COST DIFFERENTATION BROAD TARGET Drayton Alton Towers Thorpe Park NARROW TARGET Flamingo Lego Chessington Gulliver’s Blackpool DIRECT INDIRECT CURRENT ... of the pound makes it cheaper and more appealing for tourists and Britons to holiday in the UK. The pound has ... 21. 4% and 25-34 year olds account for 23. 3%. The data shows that as the age group gets older there is ...
Having millions of visitors a year does help, but this is needed to fund further development. Close links with local charities also give Alton Towers a good social relationship with local people. Environmentally Alton Towers could be seen as a bit of a problem. Like with any tourist attraction, having many visitors can lead to things like pollution, waste and damage to local ecosystems. But Alton Towers was built on 500 acres of disused land, so some may see the theme park as a benefit.
Overall Alton Towers is one of the more successful tourist attractions in the UK. This is backed up by it’s status as Britain’s number one theme park and why the public still regard it as the best day out money can buy in the UK.