Evaluate at least two different types of market research techniques.
Guidelines: (Approx. 200 words) Recommended Interim deadline: 30th October 2013 In your answer, you could include the following:- •A description (or a definition from a reputable source) of market research
•Identification of the role and importance of market research
•Evaluation of quantitative research technique(s)
• Evaluation of qualitative research technique(s) In answering this question, you will have covered the following assessment criterion: 2.1 Evaluate different types of market research techniques
Q2.2 Explain how secondary sources of data can be used to achieve marketing research objectives in the marketing contexts stated below: 1)A London based business-to-consumer College which intends to expand their operations within the Greater London area (covering M25) 2)A Chinese Business-to-business manufacturing organisation which plans to enter the UK market. Guidelines: (Approx. 150 words) Recommended Interim deadline: 4th November 2013 Your answer should: –
•Define or describe secondary data •Describe the two marketing contexts •Identify sources of secondary data for these two marketing contexts •Use sources of secondary data in these two marketing contexts. In answering this question, you will have covered the following assessment criterion: 2.2 Use sources of secondary data to achieve marketing research objectives
The Essay on Research Process and Secondary Data
... is problem definition, which may include exploratory research using secondary data, experience surveys or pilot studies. Once the ... with their product offerings. Marketing research is the marketing manager’s source of information about market conditions. It covers topics ... not exactly meet the researchers needs Secondary data, or historical data, are data previously collected and assembled for some ...
Q2.3 Assess the validity and reliability of market research findings.
Guidelines (Approx. 200 words) Recommended Interim deadline: 8th November 2013 Your answer should, amongst other things include :- •An assessment of the limitations of market research findings
•An assessment of what could make market research findings valid
•An assessment of what could make market research findings reliable In answering this question, you will have covered the following assessment criterion: 2.3 Assess the validity and reliability of market research findings
