This article highlights the importance of corporate social responsibility to companies and how they should put the interests of the customers first. In the event of a recession therefore dictates that the managers of companies change their CSR based on the customers’ diminished purchasing power as a result of recession. The companies thus adjust their communication strategies based on the prevailing economic conditions.
Gruber, Daniel, Ryan Smerek, C Mellissa Thomas Hunt, and James Erika. “The real-time power of Twitter: crisis management and leadership in an age of social media.” Business Horizon, 2014.
This article addresses the leadership and crisis management by the top management of firms as regards to social media. The article provides a lot of information as regards to the importance of transparency and the power of social media. It highlights the role the different voices in the social media platform play in any organization and the role social media plays in a crisis situation. Analysis of twitter as a source of real-time news is analyzed and the effect it has on organizations response to crisis situations facing them.
The Term Paper on How Social Media is Transforming Events Marketing Management
... online or offline. Event marketing management facilitates Social Media Marketing The great global financial crisis has brought to the mind ... highly strategic promotional activity. In Bulmer’s article on the impact of social media on business, he stated that the ... is participative. The power to influence the audience is what makes social media appealing to business practitioners. Social media is real. ...
Reilly, Anne, and Katherine Hynan. “Corporate communication, sustainability, and social media: It’s not easy (really) being green.” Business Horizons, 2014.
This piece of work is based on empirical research on several global corporations in various sectors and how they make use of social media platforms to pass their message on sustainability to the masses. The companies are ranked on their scope of their communication strategies on social media as regards to the sustainability initiatives and environmental sustainability. The report goes a long way in assisting companies to make better use of social media in the sustainability communication.
Treem, Jeffrey W, and Paul Leonardi. “Social Media Use in Organizations:Exploring the Affordances of Visibility, Editability, Persistence, and Association.” Communication Yearbook, 2012.
This article examines the increased use of social media platforms in the setting of organizations. The increased role it plays in the organization to the managers is acknowledged. It however seeks to determine how the use of social media is different from computer mediated communication. The increased role of social media in organization is thus further analyzed in the workplace.
Turban, Efraim, Narasimha Bolloju, and Ting Peng Liang. “Social Commerce: An E-Commerce Perspective.” n.d.
This article examines the spread of business initiatives on social media platforms. In the process of doing so, there has led to an improved business model that embraces social media as a result of this there has been an emergence of social media marketing. This article thus looks at social media from a commerce point of view and looks at the several issues involved in the use of technology in commerce.
References
Green, Todd, and John Peloza. “How did the Recession Change the Communication of Corporate Social Responsibility Activities?” Long Range Planning, 2014.
Gruber, Daniel, Ryan Smerek, C Mellissa Thomas Hunt, and James Erika. “The real-time power of Twitter: Crisis management and leadership in an age of social media.” Business Horizon, 2014.
The Research paper on Advantages And Disadvantages Of Using Social Media To Promote A Business
Introduction In today’s society, we use the internet to get all our gossip, news, weather and do most of our shopping. So it is only fitting that we also use the internet and social media to check on businesses. Businesses use social media to do their advertising for products, goods and services. In fact they use social media to connect and build relationships with customers and future ...
Reilly, Anne, and Katherine Hynan. “Corporate communication, sustainability, and social media: It’s not easy (really) being green.” Business Horizons, 2014.
Treem, Jeffrey W, and Paul Leonardi. “Social Media Use in Organizations:Exploring the Affordances of Visibility, Editability, Persistence, and Association.” Communication Yearbook, 2012.
Turban, Efraim, Narasimha Bolloju, and Ting Peng Liang. “Social Commerce: An E-Commerce Perspective.” n.d.
Wright , Donald, and Michelle Drifka Hinson. “Examining How Social and Emerging Media Have Been Used in Public Relations Between 2006 and 2012: A Longitudinal Analysis.” Public Relations Review, 2012.
