Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. Famous product from Apple that use an maps application is iPhone, but the maps for first generation iphone provided by Google Maps from June 29, 2007 until September 19, 2012. Apple announce that they will use their own mapping system on their newest iPhone. On the release of Apple Maps provide a locations that available in 3D from 11 countries, Australia,Canada, Denmark, France, Germany, Italy, Ireland, Spain, Sweden, UK, and USA.
One key reason for Apple dumping Google Maps is that Apple wanted turn-by-turn directions and for obvious reasons, Google did not want to license this feature to Apple because it gave them a competitive advantage over Apple. Apple’s goal is to ultimately provide the best user experience to their customers and they feel that can only happen if they design and control the future of their mapping software and that required a re-build from the ground up. Apple Maps release with the iPhone 5 that use iOS 6, the last iphone also can get the map after they upgrade to iOS6, many critic from the customer when the iPhone 5 use Apple Maps.
The Essay on Apple vs Microsoft vs Google
1.How does the Internet industry converge? What other industries are involved? It has initially been a governmental research tool. In 1994, the internet has been publicly accessed. Four years after the public initiation, more than 50million users were online and followed by 2 billion users in 2009. Internet is becoming as the melting point of media and entertainment, business and workforce ...
The maps was criticized for its lack of certain features contained in Google Maps, several features that Apple Maps dont have are Street View and transit direction. There are many problems with the Apple Maps, within a minutes of this map software launch, iPhone users began to pint out that a number of landmark had been misplaced on Apple maps, incorrectly named and lost entirely. Many customers say they are upset that Apple has removed mentions of public transportation routes or stations fom its new map service, a popular feature on the Google system which allowed users to see bus and train schedules at individual station.
Below is the percentage of error of apple map, attempted to gauge the accuracy of the location placement, considering a “major” error to be the misplacement of a business by more than a block. In the US, Apple Maps scored a 3. 4 percent major error rate. Bing Maps did well with 1. 3 percent, while Google Maps scored 1. 1 percent. In the UK, however, Apple Maps’ error rate hits a shocking 30 percent, whereas the other two services manage to score under 5 percent. Picture : Percentage of listing with major error The problems is not only happen in one or two countries, but most of the world.
For the example is on the Sydney, Australia, the maps is showing a wrong location of the Apple store. Marking an entire city as a hospital, misclassifying a nursery as an airport, and identifying the nearest gas station to be as far as 76 miles away from the user’s location. Even the 3D views also completely distorted in some cases, with iconic constructions like “Il Duomo di Milano” the most important square in Milan, italy, look like it was bombarded. The biggest failure was happen in Australia many cases that are very serious, and Australian police discourage the people to use Apple Maps.
This warning was announced after the Australia police rescued a half dozen motorist in recent weeks who were using the app to navigate to a city and they find themselve stranded in the wildarness of national park. The national park is 43 miles away from their desires destination. There is no water supply within the park and the temperatures can reach as high as 46 degrees celcius. The reason why Apple Maps failed is because they try to compete directly with google maps that already have a good database on their Google Maps. Apple aware of their competitor since 2007 when they first use Google Maps on the first generation iPhone.
The Essay on Apple, Google, and Microsoft
1) Define and compare the business models and areas of strength of Apple, Google, and Microsoft. A) Microsoft’s business model is operating systems which 95%of all computers use worldwide. The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software, mobile ...
When Google launched its open handset alliance to take android into direct competition with Apple, the previous CEO Steve Jobs only watched all of this, he decided to pass on moving big into Maps back then. After the Google Maps getting stronger and stronger and year after year, more iPhone users helped the Google to improve the Google Maps experience. Apple was to late before Steve Jobs died to realize how strategically important Maps were for Apple. When they realize they try to acquisitions and patent filing toward about 24 maps oriented companies such as TomTom, C3, and Poly 9 but these companies are “C-grade suppliers” of a map data.
Not only because of they lack in data, they also lack in the huan resource to build the good Maps application, Aple only have a small team of human being behind their Maps project. Their competitor Google Maps have 7000 people that working on their mapping. This is a big different in termof human resources. The biggest mistake is when they tried to launched the Apple Maps bundled with they new operating system iOS 6. They launched the unfinish Maps into their customers. This mistake give their biggest competitor Samsung to make more fun provocatin toward Apple.
On Australia, following the recent Apple Maps debacle, which landed a couple in the middle of the wilderness after following incorrect directions, Samsung have taken it upon themselves to set up camp in two Australian cities to let us all know just how great the Navigon software, which comes pre-installed on its Aussie handsets, is. For the stunt, Samsung have parked a packed up VW Van at Southern Cross Station in Melbourne, and a rather dirty looking Nissan Patrol 4WD in Sydney’s Australia Square, along with a plaque which reads: “Oops, should have got a Samsung Galaxy S III.
Get Navigation you can trust”. After reports of missing cities, wobbly bridges and completely false directions, Apple has publicly confirmed that they screwed up, big time, with their homemade Maps application. The new Apple CEO Tim Cook released an apology letter on the company’s website on Friday. “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better, says the letter. ” Cook explains that Apple Maps was launched with the goal of providing users with “even better
The Term Paper on New Product Development Strategy for Google
Google is a world known company founded by Larry Page and Sergey Brin in 1997 based on the new name of their search engine that was BackRub that operated in Standford more than a year. The word Google itself comes from a pun of word “googol” a mathematical term for the number represented number 1 followed by 100 zeros that reflect their mission to organize infinite information in the ...
Maps” features such as vector-based maps and turn-by-turn directions. However, the product that was released “fell short,” says Cook. “We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard,” says the letter. Reportedly, Google is working on its own Maps app that should be finished by the end of the year. Until then, Cook urges users to try alternative mapping applications from the App Store or to create an icon on the iPhone home screen that links to the Google or Nokia mapping website.
Apple also fired Richard Williamson, the managerof the Apple mapping team. Recomendation * Apple does not have enough qualified people to fix this problem and needs to hire a considerable number of talented people who have the right credentials. They, also, need to develop a QA/QC team experience in spatial data. They could establish a team in Bangalore and steal workers from Google, but if they want to win, they need to take a different approach. * Apple needs to get active in crowdsourcing.
They must find a way to harness local knowledge and invite their users to supply local information, or at least lead them to the local knowledge that is relevant. This could be accomplished by setting up a service similar to Google Map Maker. However, it could also be accomplished by buying TomTom, and using its MapShare service as part of the mapping application to improve the quality of data. I think something like Map Share would appeal to the Apple user community. * Apple could buy one of a number of small companies that integrate mapping and search services into applications for use by telephone carriers.
The best of these, Telmap, was snapped up by Intel earlier this year, but other companies might be able to do the job. Reference Ashford, W. (2012, June 13).
Apple ditches Google for TomTom in iOS 6. Retrieved from ComputerWeekly: http://www. computerweekly. com/news/2240157935/Apple-ditches-Google-for-TomTom-in-iOS6 Hoffelder, N. (2012, September 21).
The Term Paper on Google Strategy In 2012
1. Use the “Five Force Model” to assess Google’s competitive environment. Rate each of the Five Forces as weak, moderate, or strong, and justify your ratings. I. Competitive Pressures Created by the Rivalry among Competitors sellers Google’s competitive environment regarding rivalry is strong. Google has managed to stay ahead of its rivals. Google used its large cash reserves to make strategic ...
Map Expert Explains Where Apple Went Wrong with Apple Maps. Retrieved from APPNEWSER: http://www. mediabistro. com/appnewser/map-expert-explains-where-apple-went-wro
