1. Explain how Apple achieved business success through the use of: a. Information
I think, the chief point is market information. In 2000, Steve Jobs found the reality in society that millions of people were using computers and burners to make audio CDs and to download digital songs from illegal online services like Napster. And then, Jobs was worried that he was looking in the wrong direction and he had missed the Mp3 bandwagon. b.information technology
Firstly, after Jobs found the market information firstly, he bought the SoundStep from Jeff Robbin, moreover, Robbin and a couple of other programmers began writing code from scratch and developed the first version of ITunes. Secondly, Jobs make iTunes portable.
Thirdly, after the ipod was born, Jobs noticed the last key element was missing, online store for buying downloadable songs, and then he achieve it. c.people person’s sensitivity, expert and initiative, for example: No.1 is Steve Jobs, the market information founder, he is a sensitivity man. No.2 are Steve Jobs and other programmers, they are all expert in information technology. No.3 is Join Lin, an initiative man.
2.Describe the types of information employees at an Apple store might require. The consumer’s want , the competitors’ technology and the personal income . 3.Describe the types of information the executives at Apple’s corporate headquarters require. Market information, current trends, product’s benefit and company’s capitalization. 4.How are the two groups above going to obtain the information…i.e. what types of systems, IT components, software, etc are needed. ①I think, the employees can obtain information from what the consumer or colleague’s say, the local area network in the company and the system of company’s information delivery. They need computer, the software of company’s information delivery and other’s necessary IT components. ②The executive at corporate headquarters can obtain information from the various information platform, for example, financial system, market early warning system and ERP etc. They need computer and correlative software.
The Term Paper on Marketing Notes Information Research Market
Chapter 1 - Marketing In a Changing World What is marketing - Creating customer value and stratification are at the very heart of modern marketing thinking and practice. Market Defined - Markets always focus at satisfying customers needs - Marketing: A social and managerial process by which individuals and groups obtain what they need and want through creating exchanging products and value with ...
5.When you think of the Apple brand, what images come to mind? There is no doubt, up to date, Apple is success, in the diversification market, Apple found his own product different from others, and then Apple continue innovating and combining, achieved great success. 6.What kind of Business Culture do you believe exists at Apple? The first one is innovating and creating spirit; the second is combining, I believe. 7.Use your “Crystal Ball”, to predict what new innovative ideas you believe will come from Apple in the future. It is possible that Apple will make more products in the digital information system, they do not only create music software, but also they can make videotex product, because videotext product is the new trends in current society. 8.From an investment perspective, what do you think of Apple’s future? If Apple continue innovating and creating base on the new trends, I think of Apple’s future is better, maybe Apple will become the biggest software cooperation just as Microsoft and IBM in the world.
