He used capital from a soft drink company to start Monsanto. 1920 Monsanto expanded into basic industrial chemicals like sulfuric acid. 1940 It became a leading manufacturer of plastics, including polystyrene, and synthetic fibers. 1970 Monsanto is the leading producer of Agent Orange for US Military operations in Vietnam. 1973 Monsanto began manufacturing the herbicide Roundup, which has been marketed as a “safe”, general-purpose herbicide for widespread commercial and consumer use, even though its key ingredient, glyphosate, is a highly toxic poison for animals and humans.
Brief Historical Review 1976: The success of the herbicide Lasso had turned around Monsanto’s struggling Agriculture Division, and by the time Agent Orange was banned in the U. S. and Lasso was facing increasing criticism, Monsanto had developed the weedkiller “Roundup” 1983: The first carbonated beverages containing aspartame are sold for public consumption. Diet Coke was sweetened with aspartame after the sweetener became available in the United States.
1996 Monsanto introduces its first biotech crop, Roundup Ready soybeans which tolerate spraying of Roundup herbicide, and biotech BT cotton engineered to resist insect damage 2000 Monsanto merges with Pharmacia and Upjohn, and ceases to exist. Pharmacia forms a new subsidiary, also named Monsanto, for the agricultural divisions, and retains the medical research divisions, which includes products such as Celebrex. 2005 Monsanto purchases Seminis, a leading global vegetable and fruit seed company, for $1. 4 billion.
The Business plan on Monsanto SWOT
Company overview Monsanto Company (Monsanto or the company) offers agricultural products to farmers. Its products include seeds, biotechnology trait products, and herbicides. Monsanto has operations in the US, Canada, Europe, South America, Asia, and Africa. It is headquartered in St. Louis, Missouri and employs about 26,100 people, of which more than 5,500 people are temporary employees. The ...
2007 Monsanto completes its purchase of Delta and Pine Land Company, a major cotton seed breeder, for $1. 5 billion. 2008- 2009 Acquires sugarcane breeding companies, and a Dutch hybrid seed company. Monsanto announces a project to improve the living conditions of 10,000 small cotton and corn farmers in 1,100 villages in India MISSION STATEMENT Monsanto Company establish policies, guidelines and processes, and perform continuous safety. pre-market stewardship includes project and technology program reviews.
post-market stewardship centers around ongoing research and product monitoring, satisfying conditions of registration or regulatory approval, product safety concerns management, licensee management. CURRENT PERFORMANCE OBJECTIVES Monsanto’s breeders initiated an intensive effort to incorporate the breakthrough breeding technologies. They’ve developed with notable success in other row crops. Monsanto’s wheat breeders will be expanding their use of molecular markers and applying a greater knowledge about wheat’s genome.
The objective of these efforts is to enhance the productivity, sustainability and profitability of wheat through improved yields and the reduced input of resources. HISTORICAL CORPORATE STRATEGY Monsanto utilizes a Horizontal integration. Internally: Monsanto has partnered up with 9 U. S. agricultural/bio-tech companies and up with 5 agricultural/bio-tech companies overseas. Externally: Monsanto has partnered with the particular firms that focuses on things that are technological similarity between the industries. HISTORICAL COMPETITIVE STRATEGY
Monsanto has very few competitors and has a strong partnerships and collaborations with many agricultural companies making them the Cost Leaders in the industry of seed growing and production of chemicals. Monsanto different from other companies stems from the fact that they work directly with farmers to produce more food, conserving water and soil, to improve efficiency of seed growing and bio-technology oriented crop protection chemicals to protect the crops. Monsanto’s strategies are based on mass production of seeds, foods, and to help farmer’s having to work less by. Monsanto has been a company that worked alongside with the government.
The Essay on Monsanto Company
Many of Monsanto’s agricultural seed products are genetically modified for resistance to herbicides, such as glyphosate, which Monsanto sells under the brand, “Roundup” – Monsanto calls these seeds “Roundup Ready”. Monsanto’s introduction of this system (planting glyphosate-resistant seed and then applying glyphosate once plants emerged) provided farmers ...
