Define the industry to be analysed, the industry and organisation global or overseas: postal industry is long history industry, and which is used be necessary in people’s life. Since 1809, Australian Postal Corporation (Australia Post) has been found by one postman in Sydney. And now, Australia Post has become the largest postman in Australia. Key product and services segment and industry cycle: The Australia postal industry can be divided into two main segments: 1) The parcel segment, which is the largest segment in the industry.
For the past few years, since the higher Australian dollar and the advance of technology have both contributed to this increasing demand as more Australian buy goods from overseas via online shopping. The demand of parcel was greatly increased because of the increasing of online shopping. And the future expectation on the parcel segment is still strong in these few years. There was only 3 percent of Australian online shopping Retail Shopping">shopping online which is lower than the average of 8 percent in the western world. ) The mail segment, the mail segment can also divided into three small segments, transactional mail, promotional mail, and social mail. The transactional mail and social has been deceased in past few years, since the electronic forms of communication have been developed. Such as email, a more convenience, faster, cheaper and reliable form to exchange information. Even the promotional mail is till remaining strong since business still prefer using physical paper form rather electronic forms, cannot help with the mail segment in the postal industry.
The Essay on Five Forces Analysis-US Express Mail Industry
Question 1 asked to complete a five forces analysis of the US Express Mail Industry. A five forces analysis is done to rate the attractiveness of an industry. Threat of new entry is low because the barriers to entry are high. Newcomers to the industry would require an enormous amount of up front capital to set up the distribution networks and infrastructure, such as establishing hubs, and ...
And this trend will continue to be greater in the future, which means people would prefer choose electronic forms rather than physical paper forms to interact. The industry cycle can be concluded into two segments in accordance with the industry segment, since these two segments entered into different stage of life cycle. a) The parcel segment in postal industry enters into the growth stage in recent year, since the advance of technology, the increasing f online shopping also increased the demand of parcel service of national and international. And this segment is still expecting to growth in future few years. b) However the mail segment of the postal industry has clearly entered into the declining stage. The physical paper form of communication is eliminated by the electronic forms of communication in this digital era. And unavoidably, the mail segment is continuing to decreasing in the nearly futures.
