Diagram to illustrate the chain of events leading up to an online purchase: Diagram 2: Diagram to illustrate the chain of events that an online purchase triggers: Diagram 3: diagram to illustrate the information that flows into and out of the organisation and between areas/departments as a result of the ecommerce process: ———————– Customer locates product they want to purchase. Customer clicks ‘add to bag’ Apply stock Code to customer account so link is set up between product and the account.
Use product code to get data about product. Get data from cookie placed on PC about items previously being added to basket Has customer ordered any more items previous to adding this item? Display product data about item(s) on basket page Does the customer change the quantities of any items? Display changes Update cookie with quantity changes Increase/decrease quantity number by the quantity amount chosen. Does the customer delete any items from the bag? Delete save data of this item from cookie Update display with item that has been deleted not shown
Does the customer delete any more items from basket? Does the customer continue shopping? Customer confirms these are the items they want to buy selecting ‘go to checkout’ The sign in screen is displayed as secure entrance to the transaction process Is customer a new customer? The Customer signs in by entering their email and password in the ‘new customers’ box Customer clicks continue and the account creation page is loaded. Customer enters all personal details and click ‘I agree’ and then click continue. Does customer enter all mandatory information?
Ch 5 Consumer behavior- Processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services. 5 Steps to decision process- need recognition, information search, evaluation of alternative, purchase, post purchase behavior. Need re cog- result of an imbalance between actual and desired states. External stimuli is a pic, internal stimuli is a past ...
Display at the top of the page that the customer needs to enter the fields he missed out or entered incorrectly Basic account is now saved to system including data just entered Next page is displayed securely Next page is displayed securely Customer Click continue Has the customer entered payment details before? Show user the payment page Customer enters credit/debit card information and clicks continue. All data relevant to this order is placed on the summary page. Customer clicks ‘place order’ and ordering process is complete.
Orders office receives order from customer Is credit/debit card details valid? Save order with a created order number (for reference) on pending order database Send customer an email to confirm that their order has been placed Check that credit/debit card data given is all valid Send email to customer informing them that their card has been rejected and their data must be either changed or payment made by a new card Has Customer changed card data? Wait until pending orders database has new data Is credit/debit card details valid?
As payment method is valid, send order to stock Are ordered items listed on the on stock database with correct amount available? Place order number on pre order database Are ordered items listed on pre-order database? Notify pending order database when items become available Items are out of stock at present Items are out of stock at present Has order been placed at suppliers for those items? Place order with suppliers Has decrease of items bought it below reorder level? Place order with suppliers Batch items together if able to and give label with order reference
Send to packaging department Print customer receipt containing items title, description, price, postage cost, total cost, returns information, customer address, account number and order number Place customer receipt with customer item(s) Place items and receipt in most secure and cost effective packaging Weigh package and save weight to order number on pending order database Use weight to determine which would be the cheapest option to send with courier/postal service Save postal service type code to order on pending orders database
What is a Database? A database is a software program arranged to collect, hold and process information. There are many software packages that help you handle information. However, what makes databases different is that once you enter the information into it, the database will operate the information in ways that allow you to analyze the data. It is designed in such a way as to make it easy to ...
Print appropriate label with receiving address, order number, account number and postal service type and apply label to package Check that labelling is correct by verifying to order details on pending order database Send package to dispatch department Pay courier/postal service amount die for sending this item Place package in suitable area for the correct service for dispatch Transfer order data from pending orders to completed orders database Email customer to inform them their item(s) have been dispatched Wait until transport arrives and takes package