BalaShakti is a brilliant product which has a great advantage financially and socially. Because the company’s mission is to fulfill both the social responsibility and effective revenue, HLL launch BalaShakti. I write this report to propose some important points that will support the project totally. First of all, the content of the program has to be updated seasonally . Second, we should increase the number of iShakti terminals monthly. Third, the company has to provide CDs of the software to solve the problem of poor internet connection in some of rural areas.
The Bottom of Pyramid (BOP) is the target segment of HLL. There is a study that was conducted by the World Bank and the World Resources Institute which shows 59% of India’s population falls within the BOP. Moreover, with a rural poor population of 720 million more than half of India’s population lives in rural areas. So, our company should continue focusing on the rural villages in its investments. BalaShakti just aims the children of BOP. They are the basic block of developing the lifestyle of the incoming generation. BalaShakti is so important in improving the living conditions.
Currently, the contents of software include educational areas such as; nutrition, personal sanitation, first aid, emergencies and other school subjects. We have to add more subjects that are related to morality. Also, we should update the characters, the setting and the style every season. The updating process requires a special committee that has two groups. The first group is responsible for the children needs in rural regions. Their duty is to provide seasonally the suitable characters, places, subjects and songs of the program. The second group is responsible for the technique part of the software.
Activity: Chapter 9 After spending an afternoon interviewing my elderly neighbours I gained insight into how they perceive the aging process and its impact on the quality if their lives. First, and foremost they viewed aging in a very positive and healthy manner. The believed that a positive attitude assists in accepting physical and psychosocial changes. They enjoyed the fact that they were both ...
The costs of this committee will be after studying 20,000 RP seasonally. This means that the expenses of the committee will be yearly 80,000RP. These costs are part of the product promotion. In brief, the continuous updates are essential in attracting customers and as a result; the profits will enlarge and the social life will improve. The system of product distribution depends on Shakti members. This system differentiates our company from other competitors because, it facilities the product access in rural areas and offers special opportunity for unprivileged women to work and gain money.
The operation of BalaShakti relies on the iShakti terminal. Accordingly, if we increase the number of iShakti terminals, the subscribers will grow. Thus, the revenue will rise and the health awareness will spread. The cost for establishing a new iShakti terminal is around 3,500 RP. This cost may increase per month by 5%. Actually, the expenses will grow by the time but, on the other hand, the revenue will be doubled. I think the suitable number of founding a new iShakti terminal is just one per month. Then, we will have 12 terminals yearly. The expenses for creating new terminals and maintaining them are around 82,000 RP per year.
These expenses will grow year by year. But these costs are not an obstacle from achieving the highest rate of profits. The expected financial benefits per year will be the double of the expenditures. This is great if we keep our hard working. The real problem that our company faces in this project is the poor dial-up internet connectivity. I think the best solution in this situation is to provide CDs of BalaShakti software for Shakti dealers. These CDs are just operated by the Shakti members for only the subscribers of the program. These CDs cannot be used if the internet connectivity is good.
University Costs How have university costs changed over the years? University costs have been steadily increasing throughout the last ten years as more and more students apply. However, foreign students feel the brunt of the hikes as they pay around the area of three times as much as in country students. What are some of the costs when going away to university? Costs that you are expected to cover ...