It shows that people are literally surrounded by the advertisements; they are on television, newspapers, and magazines. The effect of the advertisements is significant that can make products appealing to viewers. Therefore, advertisements have been the powerful tool that is used by a company to sell products. (Television and Health) The main purpose of advertisement is to catch people’s eyes, making a product looking attractive. Therefore, they, specifically paper advertisements, need to have a creativity and uniqueness.
The Band-aid advertisement is the one of the creative advertisements that catches people’s attention. Although the advertisement of the Band-aid targets the viewers by portraying a superior strengthened man such as The Hulk, an in-depth look at this reveals the essential need for protection that even big men need. The ad is very simple and straight-forward, containing one hand of The Invincible Hulk with a simple color of background. The Hulk’s green hand is at the center of the ad and a thick wrist and all the popped veins make his hand more muscular.
The bandage is wrapped around the Hulk’s index finger, incompatible with the muscular hand. All surface of the advertisement is covered by the green color, including the muscular green hand and green background with a little bit of gradation. The edge of color is darkest green and its color gets brighter as it moves closer to the hand. There is also a box of bandage on the bottom right corner of the ad. On the box, it says ‘flexible fabric’ with bold words which are describing the product’s feature. The Ban-aid advertisement portrays the Hulk’s hand to impress viewers, catching their eyes.
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The ad puts a muscular hand to attract the viewers’ desire for strength. This is why it contains the Hulk’s hand, because he is a symbol of strength and power, the strongest man in the world. The huge wrist and the popped veins in his hand are direct examples of strength and they support the ad’s idea, portraying a superior strengthened man. Although the Band-aid ad seems like an advertisement that appeals to people’s desire for power, it has a hidden message: people need the protection and the Band-aid can provide it. The ad uses a technique of binaries.
It is used when two things are opposed each other. At first glimpse, no one would expect that this ad is about bandage because the bandage and the hand of the Hulk do not match; they are two different things, opposing another. The Hulk is usually described as The Invincible Hulk, because he does not get hurt. The binaries maximize the idea of the ad; the ad emphasizes that even strong man needs the Band-aid for protection. It then brings an intended message that everyone needs protection since the strongest one needs it.
The band-aid box in the right corner of the ad generates the idea that the Band-aid is durable and flexibility so even Hulk uses it. This image basically displays another feature of the Band-aid. The phrase, flexible fabric, on the box directly shows people the strength of the Band-aid while the hand of the Hulk showing indirectly. Therefore, the viewers have a more clear view to know what it looks like and what its features are. The background and space of the ad are also parts of components that help to make the advertisement effective.
For the Band-aid ad, the background is the simple color of green that the ad literally has nothing except the hand of the Hulk and the box of the Band-aid. The simple background helps viewers to easily concentrate on the object in the ad. It also has a gradation which is a process of changing color gradually. The gradation from the darkest green at the edge gets lighter as it gets closer to the hand of the Hulk. The background’s job in this ad is to make the object, the hand of the Hulk, looking clearer. Therefore, viewers are not distracted, but they can focus on only the object.
... a strong hand with a little Band-Aid wrapped around it, and it could be inferred that the little Band-Aid is strong. The Hulk Band-Aid ad ... , JWT Dubai, there is a picture of the Hulk’s hand with a tiny Band-Aid wrapped around it, and the entire page is ... . When people read a page, the normal reading pattern is from top to bottom and left to right. The Hulk’s hand starts ...
The space left in blank also makes advertisement more effective. The Band-aid ad basically has the Hulk’s hand and the Band-aid box and rest of the space are blank. Since the ad does not contain many objects, it is easier for viewers to see what the goal of the ad is. The background and the space of the Band-aid ad are the key factors that make the ad more effective. A company decides their target audience for their advertisement when it makes an advertisement for products. The Band-aid advertisement has a broad target audience which means that it is literally targeting numerous people.
Nearly, everyone can be the target audience because it does not have to be certain age nor gender for this ad. The bandage is one of the must-have items for people that tie around their part of body that has been hurt to protect it. Since the advertisement is about the bandage on the Hulk’s finger, some groups of people become more eligible for target audience, such as kids. Kids are the ones who enjoy watching superhero movies and cartoons. And The Hulk is one of the most well known superheroes in America; therefore, the Band-aid ad works more effectively on some group of people as kids.
On the other hand, the ad can be less effective on certain types of people, specifically people who do not know about the Hulk. Some people are not familiar of superheroes and do not know who the Hulk is. For them, the Band-aid ad is not effective as it is for other people. However, they can still get some ideas of the ad. Although they do not know about the Hulk, they can recognize the muscular hand in the ad. It is not important whose hand is, but the crucial thing is how the muscular hand makes the ad more effective and appealing.
Those viewers who do not have any information of the Hulk could have an extra time to figure out; however, they would understand the ad and its appealing points eventually. The Band-aid advertisement portrays the Hulk’s hand to emphasize the strength and power, but it is intended to appeal the features of the Band-aid to people, giving them the desire of the essential need of protection. Other components of the ad such as the Band-aid box, gradation on the background, and a huge blank space also attract the viewers.
... hoping to receive federal aid. Had welfare recipients really been able-bodied people who had available jobs ... Act did was not clear to many people. It got people off welfare, that was all America heard ... welfare reform.Politicians, journalists, and the American people spent a summer debating welfare. Republicans gave long ... handouts to the lazy, or a helping hand to those facing hard times? The debate ...
Since the ad does not have many objects on it, it becomes more effective; nothing is shown except the main objects, the hand of the Hulk and the box, so viewers can easily concentrate on the ad. The Band-aid ad is a very effective advertisement that nearly appeals to everyone, encouraging his desire of the Band-aid’s essential protection and flexibility that even the Hulk uses it.