In 1994 Ho Kwon Ping – Executive Chairman of Banyan Tree holdings had a visions and today it had grown into 30 hotels and resorts around the world (Banyan Tree continues to grow, 2011).
When big hotel companies sort after service to increase profits, they took risks in embracing several unseen but aspects of the business and made them their unique selling points. Banyan Tree has revolutionized the hospitality industry with its unique approach to luxury and lifestyle as an experience and carries several contemporary themes as a trend setting organization.
Banyan Tree has brought a unique product with its own identity entwining Asian Culture and the destinations local flavor. When Banyan Tree Mayakoba opened in Mexico in 2009, the property had a modern Asian and Mexican tropical design, also they brought in two Thai chefs to delight guest with South East Asian Cuisines (Banyan Tree Mayakoba, 2009).
When Banyan Tree Kerala, India opens in 2013 they will have a practice where the hotel will wash the guests feet when they arrive, this is related to local custom where natives would wash and bath themselves in water from temples which led to the Ganges (Banyan Tree continues to grow, 2011).
This company accolades a Spa that has made a name for it self and made it self a destination within a paradise. In the past the spa use to be an extra facility in a hotel, Banyan Tree has given new meaning to their Spa by introducing customized spa treatments and holiday packages that include spa treatments (Hamdi, 2011).
The Term Paper on Banyan Tree Hotels Resorts
... of Banyan Tree: “We were about to build the complex’s last hotel and wanted something totally different – a really beautiful, unique, small ... outlying islands, guests could also indulge themselves at the Banyan Tree Spa, a signature service of the resort. To differentiate its ... special deals. In a Fortune magazine article on Asian brands where Banyan Tree was praised for its success in creating a ...
According to Ravi Chandran – SVP/MD of Spa Operations – Banyan Tree Hotels & Resorts, “Its no longer just about pampering”, but to give a “wow” experience of a unique Spa Product which plans to open 100 spa’s around the world by 2013 (Hamdi, 2011).
Another company following the footsteps of Banyan Tree Spa’s is Hilton Hotels & Resorts which introduced 48 of its “Eforea Spa” around the world in 2010 inclusive of an interactive retail space for its travel size product’s from its signature 3 treatments, modern design and treatments designed specially for Men which is unorthodox when it comes to spa industry (Hamdi, 2011).
Embankments into new value added product lines such as golf courses designed by professional golfers. When Banyan Tree Lango debut in Vietnam it accompanied an 18-hole golf course that was designed by famous golfer Nick Faldo (Banyan Tree Lang Co debuts in Vietnam, 2012).
Conrad Maldives gave to the world the first and only Underwater Restaurant and an experience that allowed guests to dine 3 meters below sea level and these differentiations lea the industry. May it be a Destination Spa, Asian culture infused with local culture or a golf course designed by a professional golfer, Banyan Tree is truly setting the bar high when it comes to setting trends and giving them a unique identity. The company wants to be different but able to provide an unforgettable experience for the discerning traveller.
