There are several forces that Barnes & Noble is responding to in its decision to offer products online. Their customers are demanding convenience and flexibility when it comes to shopping. While Barnes & Noble is offering products online they are meeting the satisfaction of their customer needs and expectations. The major force that Barnes & Noble is addressing is the technological environment. They know they must respond to the need and to expand its boundaries through advances in technology. The thing that is appealing to customers when they purchase online is that they know they are getting the best deal for the lowest cost to them. Customers are always looking for the best deal possible because they do not want to spend an arm and a leg to purchase a product.
Customers also like the fact that they can shop online whenever and wherever, they don’t need to go into the store to buy that specific item. Customers can order the product in the comfort of their own home while sitting in front of the T.V. in their pajamas if they want to. The reason why consumers are so attractive to electronic books or eBooks is because: they are downloaded almost instantaneously, you aren’t wasting and killing a tree when you purchase an eBook, they take up less space, you only have to carry around the nook or kindle or whatever reader you might have, and you won’t be carrying around a heavy book. One great thing about eBooks are that you can resize the font if it is too small for you to read. Depending on what type of book you wish to purchase there is going to be a price difference from a regular book and an electronic book, electronic books are usually a little cheaper and you know that they book will always be there and not have to worry that the pages will get torn.
The Essay on Amazon Case Study: A Major Business Who Buy And Sell Products Online
1.What is Amazon’s business? •Amazon is an e-commerce company/ online retailer. They buy and sell products online. 2.A major business driver that was covered in the case is Operational Excellence. What are some of the information requirements that are associated with the business driver? •Some of the information requirements associated with the business driver are: i.Improvement of information ...
