Computer consulting is one of my long-term goals. Since I have been in the insurance industry for the past 10 years, I would prefer to provide my services to property & casualty (P&C) insurance carriers. I would focus on development of computer-based training (CBT) software. There is a large need for standardized training within the P&C industry.
From claims adjusting to underwriting, the different positions within this industry require alot of specialized training. Several states require insurance professionals to be licensed. A requirement of maintaining the license is continuing education credits. Therefore, there is a large demand for insurance training materials. Many companies are utilizing web-based training versus classroom based training as a way of delivering information to their employees.
As a consultant and developer of CBTs, I could tap into this market. In order to be competitive in this market it would be necessary for my business to have a presence on the Internet. Therefore, if I am able to realize my goal, I would develop a website as a way to not only market my services, but to allow for interaction with my customers. In order to effectively develop a website for my business, thee site will need the following components: a theme and the items available on the site, means for communication with customers and the position of items on the page. The obvious theme of my website will center around insurance. On most insurance companies advertisements include pictures of customers being serviced by insurance representatives.
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I think that it would be important to include similar pictures as well as graphics depicting computer-based learning as a continuous theme throughout the site. My site would include information about me professionally. I would include a link to my Ciriculum Vitae (CV) listing my credentials and certifications. I would also provide a list of references that potential customers could contact to verify my services. The site would include a link to order forms with information about all of my previously developed CBTs.
Each CBT would include a brief sample of the training course, description and price. The customer would be able to order CDs of the training online. The order form would be made secure through the use of a secure hosting service. Customers would be able to save their desired purchases through use of a shopping cart. In order to market to other insurance professionals and increase my business, I would include several insurance related links on my site.
These links could be informational and could be used to assist the claims professional in doing their job. Some sample links I would include would be Industry News, sample claims and underwriting forms, insurance statutory and regulatory sites, provider certification, and fee schedule look-ups. As people tend to use the Internet to search for information, it would be my expectation that my site would be referenced for research. The next important feature on my business’ website is the communication interaction between myself and those accessing my website. My contact information would be made available throughout the website. Anyone would be able to send me an e-mail or contact me by phone.
Customers and potential customers would be given the option to register and join my mailing list. Those who join my mailing list will receive e-mail notifications of new CBT releases, as well as updates regarding anything pertinent to insurance. These update will be sent weekly. In an effort to make my site interactive as well as informative, there would be an web page for discussion groups on the site. This discussion group will be a revolutionary concept for insurance professionals. The discussion group will allow insurance professionals to post different claim or underwriting questions or suggestions.
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It will also provide a means of networking. Lastly, the position of the aforementioned items on the page is also an important component in the design of my website. The use of cascading style sheets would be necessary in order to insure consistency throughout the website. All of the links would be kept on the left of the page. Instead of using frames to separate the links, tables would be utilized to make the site a bit cleaner.
Frames would be used with the external links to keep the vistors on my website. The order form will come up in a pop up window. My contact information would be available at the bottom of each page.