Better Home and Gardens and The Home Depot In the current issue of Better Home and Gardens (BHG) magazine, published on October, 2004, there is an advertisement presenting how BHG and The Home Depot work together to provide new ideas and products. This is a win-win situation for both companies. Once know as “Fruit, Garden and Home”, the “Better Homes and Garden’s magazine (BGH) was first published in 1922. This magazine has become a trusted friend for over 82 years for America’s neighborhood. Better Homes and Gardens is one of the leading women’s magazine which can be found in over 2 million homes. This magazine provides new ideas, techniques and simple ways to improve your life and home.
The Home Depot provides the supplies to assist with the new ideas, techniques and simple way to improve your life and home. The Home Depot was founded in 1978 in Atlanta, Georgia, by Bernie Marcus and Arthur Blank. During this time, the store contained 25, 000 products; compared to today’s store which carry 40, 000 different home accessories and building supplies. In the beginning, the vision of the store was to be a warehouse full of products that sold to men and women, providing the best customer service.
During the next five years The Home Depot placed stores in five different states, with Texas being one of them. Today the company has over 1, 700 stores which are satisfying over 22, 000, 000 customers each week. These stores bring in approximately $64. 8 billion dollars last, making it the leading home improvement store in the country.
The Term Paper on Company Profile of The Home Depot
... we already described before, Home Depot stores sell a wide assortment of building materials, home improvement, lawn and garden products and provide a number of services. ... helping to make Home Depot sixth on the Fortune magazine's list of most Admired Companies in America. The magazine also ranked Home Depot as America's Most ...
Within these twenty four years of business, The Home Depot has place thousands of advertisements. Whether the ad was on TV or a magazine, the advertisements were always cover with orange. They choose the color because there first consult, who told them to paint there first sign on circus tents compared to the expensive electric lighted signs, therefore the color orange has stuck ever since. This bright orange can now be found on the side big trucks, commercial, and even the number 20 NASCAR, which is driven by Toney Stewart and is ranked number six. The Home Depot has always been known for try to sell the ideal that home improvement is fun and easy.
This message has been expressed by creating workshops to show children how to build a toy box; women to paint walls; and men how to fix the leaking sink. These workshops are done within the store by associates to demonstrate the simplicity of a task while using the tools and supplies by The Home Depot. The combination of BGH and The Home Depot represents two trustworthy companies that are providing a service for the American people. In this advertisement, the use of colors and photos demonstrated, along with the mention of named brand items, is very appealing to the readers. The possibility of winning over $100, 000 in cash and prizes also make it worthwhile to read and to participate in this endeavor. This advertisement indicates that an individual can “shop smart using dozens of buying guides.” This reveals that a person in “smart” for involving oneself in this adventure.
The use of a young women pictured with different colors of paint surrounding her, a reader can surmise that they too can make a difference. Plus, the colored picture of an “All-New 2004 Dodge Durango” creates the curiosity of the reader to seek more information within the ad. By doing so, the reader concludes buying the products presented by The Home Depot and BHG. This a successful advertisement for both businesses and consumers. Within a recent Better Homes and Gardens, was an advertisement for Home Depot. This ad quoted,” Improve your home, improve your life…
and win!” Work Cities: web US/corporate / about /corp overview. s html web US/corporate / about /history. s html.
The Term Paper on Home Depot
Home Depot stores offer a broad assortment of merchandise and services, and serve three primary customer groups: do-it-yourself customers, do-it-for-me customers and professional customers. A typical Home Depot store stocks approximately 40,000 to 50,000 product items, including variations in color and size. Major product groups include building materials, lumber and millwork; plumbing, electrical ...
