The Olympics are said to be the leading event of sport showdowns on the international scale. They rank number one in all aspects of entertainment. From ratings to coverage to publicity, the Olympics top all of these categories and then some others. It is well understood that the general public is easily swayed by many things, but none more powerful than television. During the broadcasting of the Olympics, TSN (The Sports Network) was the only station that was unbiased in its coverage of the 2000 Summer Olympic games held in Sydney, Australia, where TSN showed that they had no favorites, performed equal coverage of all countries teams, and covered all aspects of the games. As many know, one of the hardest things that a station covering the Olympics must endure, is to be unbiased in their reporting; that is, to show no favorites. During the coverage of the Olympics; TSN was one of, if not the only network that showed no favoritism towards Canadian athletes, even though TSN is based out of Toronto. TSN conducted their interviews in a extremely fair manner, by allotting equal interviews and interview time to Canadian athletes as well as athletes from around the globe.
For instance, TSN followed an interview with a Canadian high jumper, Mike Boswell, and with one of Cubas high jumpers, who did not place very high. Therefore proving that, no bias or favorites existed. TSN has and will always be a excellent source for getting the whole story across, and not of one that is obviously favored to one side. Equal coverage of the games was shown mostly by TSN, where as the majority of the other networks opted to only provide coverage when the teams of the countries in which they are based. For instance, TSN chose on numerous of occasions to provide the world with coverage of events. This of course did not include Canadian teams or athletes, thus risking low ratings for these events, but continuing this coverage on the belief of equality among not only the teams but the nations as well.
The Research paper on Business Requirements at Canadian Tire
The Canadian Tire Corporation (CTC) was initiated in 1922 when two brothers opened an auto parts store and garage in Toronto, Canada. From 1922 to 2003, their organization grew into a much larger network of businesses, including retail, financial services, and petroleum operations (Haggerty, 2003). There was 45,000 employees working at the various CVC businesses across Canada, and more than 1,000 ...
By doing this, TSN had shown that they are a network with high morals and integrity to bring the best coverage of the games to the world. Finally, and most importantly, TSN unlike the other networks, brought the true spirit of the Olympics forward by giving unparalleled coverage of the actual city of Sydney and its surroundings. In doing so, giving the public a true feel of the atmosphere that the Olympics have brought to Sydney, thus making the people who could not attend the games, feel as if they were. For example, they dedicated about fifteen to twenty minutes each day to the city of Sydney itself. They included complete history on the Sydney Tower which stands at 305 m,(one of the tallest structures in the Southern Hemisphere), downtown Sydney, and the Sydney Harbor Bridge, which for many years symbolized the city. Thus bring the people to the games and not just the games to the people.
TSN is seen as a excellent source for bringing the happiness of the Olympic games to the comfort of the viewers home. TSN shows the most admirable attributes that Sydney has to offer. Not only is TSN a great broadcasting corporation, but unlike the others, it is totally unbiased. TSN has been a proud sponsor of the Olympics since day one, and hopefully will continue to be one as long as they air, not only for the ratings but for the viewer, cause they are most important.
