Boeing and the Changing Times
Jennifer VanEtten, Kris Osborne, Stephanie Chambers, Clayton Niesen
MGT/230
April 22, 2013
Steven Prough
Abstract
As you sit in that 747 on the runway it is likely that you attribute the success or lack of success for your timely arrival to the pilot or air traffic controllers. While this seems like the likely choice, it is more often the proper running of each department that ensures not only a timely flight schedule, but a pleasant one at that. Management, regardless of the business, plays a large role in not only the day to day running of a business, but its overall success. They are the team on the ground constantly dealing with internal and external factors that require adaptation and planning. Boeing is no exception to this and many factors play into its success as a company. Boeing management faces constant challenges and opportunities from many different factors including globalization, technology, innovation, diversity, and ethics. As you read through you will see a few ways that they are overcoming these factors and continue along long the road of learning to adapt with the changes.
Boeing and the Changing Times
When it comes to any company in the world ethics is a big area that can become blurry and end up being a huge problem at random points in time. You never know what will and what won’t offend people if you don’t do research. Obviously most of it can be eliminated through pure common sense but what about the not so easy things like cultural issues. That’s the kind of things you have to keep in mind when it comes to ethics. The Boeing Company has the same set of issues to deal with when it comes to their airplanes and other products of that sort. They have to make sure their models aren’t designed for specific people, for example they can’t sell their product to one group of people just because they only want to sell to those people. First that would be a major limiter on their business and it would make them look bad as a company if they ever did decide to open their range for selling. Another major challenge for their commercial aircrafts would be space vs. comfort. A lot of people hate flying because they don’t have enough room and they aren’t comfortable enough. So when they build their aircrafts they have to decide on how they want to deal with this issue. Do they make it so the planes have more seats? Or do they sacrifice seats for comfort? That is a major challenge for this company and they do the best they can to balance it out to make everything as equal as possible. The last major challenge this company deals with is the ethics guidelines, they have to make sure their airplanes are up to not only national guidelines but also international guidelines. If they don’t meet these standards it’s a big limitation for their product. The Boeing company has been and continues to follow all of the ethical guidelines both international and nationally. Along these lines Boeing is facing another problem that has a hand in their success or failure that would be globalization.
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There are so many changes that have happened in world in the last few years due to globalization. Around 2006 Gallup took a poll where 56 percent of Americans rated the conditions of the U.S. economy as either “very good” or “fairly good.” In 2008 Gallup used the same poll and the results were drastic, the poll showed that only 13 percent of Americans give the economy two thumbs up. The other 87 percent give it a big thumbs-down. There are a few reasons that the people say that they have changed their minds about this so much. One of them would be that so many people are without job and the other being globalization. “Interestingly, while most people regard “trade” in a fairly positive light, a clear majority of Americans now say that “globalization” (defined as an increase of trade and close working contact among nations) has gone too far and is now acting to the detriment of most people and businesses in the United States. Americans are not alone in feeling this way. Big pluralities in 21 of 34 nations polled by the BBC World Service last December agreed that “the pace of economic globalization” is moving too fast (McNerney, 2008).” There are so many places around the world that have been changing so much that there is a growing sense of dizziness and dismay over the pace of the changing globalization there are people that were polled that said that they would like to stop the world, that they wanted off.
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Globalization makes the airline industry more competitive. People all over the planet
Know Boeing in much of the same way as they know Coca-Cola or Nike. (Beck, 2008).
Name
Recognition is not enough to make a company global. Today being Global is being recognized as a local part of the culture, communities, and regions where it does business. Boeing is working on its globalization strategy by creating new partnerships, joint ventures with Mergers and acquisitions and supplier relationships. One way Boeing is going about this is to have executives in overseas offices. They are hiring individuals that are knowledgeable about local culture and language to head up these offices. The executive will help Boeing develop partnerships and address governmental issues that affect Boeing. They will also advise when it comes to the advertising and marketing campaigns for the countries they are doing business with. Globalization increases the pool of talented resources available to companies looking to go global. Globalization also gives a different perspective on the world and realization that the world is full of potential customers and technology opportunities companies need to stay profitable in today’s world. Boeing’s planning includes many factors ranging for legal issues, government regulations, corporate responsibility, ethics and economic factors. Boeing has legal departments to handle both external and internal legal problems as well as help in the planning process. Corporate social responsibility is important because some consumers will judge an organization based on what efforts they put forward in this area. Despite some problems that Boeing has had in regard to ethics they still maintain a strong code of ethics that has helped Boeing stay around in this very competitive field. Current economic Conditions affect all areas of planning within Boeing and they are constantly adjusting the planning to meet the circumstances of the changing external and internal factors.
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Along with the struggles of globalizations comes technology. With all of the changes that are have come into the business world it is only obvious that Boeing would be one of those businesses that would be affected. “The Boeing Center for Technology, Information & Manufacturing (BCTIM) creates value through collaborative research on technology, information and supply chain management, focusing on the proprietary challenges member companies face. Together, we advance supply chain management paradigms and practices with a shared goal of optimizing firms’ global enterprise processes. (Kouvelis)” This is just a few of the ways that they are changing with the times.
Conclusion
So while you are not likely to thank the quality of your experience flying to the managers on the ground, it’s easy to see that they face their own turbulence in the office. Globalization, technology, innovation, diversity, and ethics will always require management to adapt. With the right attitude, a plan, an eagerness to face challenges and willingness to seize opportunity neither the external or internal factor mentioned earlier can slow down their success. Boeing is a great example of how strong management can lead to a successful company. In fact with the right management any company can truly say the sky is the limit.
References
Works Cited
Kouvelis, P. (n.d.).
The Boeing Center for Technology, Information & Manufacturing. Retrieved April 22, 2013, from Washington University in St. Louis Olin Business School: http://www.olin.wustl.edu/FACULTYANDRESEARCH/RESEARCHCENTERS/BOEINGCENTERFORTECHNOLOGY/Pages/default.aspx
The Business plan on Information Technology Management
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McNerney, J. (2008, September 24).
Boeing. Retrieved April 22, 2013, from Globalization, Energy and the Environment:
The Boeing Company’s webpage
http://www.boeing.com/boeing/companyoffices/aboutus/ethics/hotline.page
Aerospace-technology.com (n.d.) Boeing 787 Dreamliner Long-Range, Mid-Size, Airliner, USA
Retrieved on April 21, 2013, from http://www.aerospace-technology.com/projects.dreamliner/Boeing. (2013)
