BP’s “Gulf of Mexico Restoration” website uses these three strategies to repair its reputation: displaying different kinds of financial data on showing its significant recovery progress in affected areas; demonstrating its commitment to Gulf Coast accident by showing its official video and listing its claims information; and posting vivid pictures to show its recovery efforts on the region’s most vital industries-tourism and seafood.
In responses aimed at mitigating the disaster, the Gulf of Mexico restoration website displayed different kinds of financial data on showing its significant recovery progress in affected areas. For example, it points out that BP took 70 million personal hours and $14 billion on response and cleanup activities to make progress on the Gulf of Mexico, which shows BP has conducted a proactive and effective response to against pollution since they were approved the Shoreline Cleanup Completion Plan in November 2011 (BP Website).
Then, the website shows its process of recovery by stating that BP completed 4,172 of the 4,376 shoreline miles in the area of removal action; moreover, BP lists the Shoreline Status through inserting the form of chart to illustrate the miles ground-survey since they started to cleanup, which demonstrates its determination to cleanup the oil spill and repair its reputation as soon as possible.
Besides that, in order to support the long-term research in the Gulf of Mexico, website shows that BP will pay $500 million over 10 years to support the NRDA process, which makes publics realize that the company has extended its financial area to various recovery projects that were ongoing. Displaying different kinds of financial data was not only considerate of the Gulf’s future, but it assured the people affected by the spill of the company’s dedication to return the state of affairs at the gulf to normal.
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Demonstrating its commitment to Gulf Coast accident by showing its official video and listing its claims information is the second strategy to inform people to its recovery process. For example, on the page of Committed to the Gulf, it shows a video presentation by BP Operations Manager-Fred Lemond, who made a commitment on behalf of the company. He strengthens that BP has fully funded the $20 billion trust we established in 2010 to provide assurance to improve the Gulf area; moreover, he commits that BP has employed more than 2,300 people in the Gulf of Mexico and supported thousands of new jobs in the region.
It is sincere way to improve the publics’ experience through video, which utilizes sight and sound to reel the audience in. As a result, it makes the commitment from BP more reliable and official. In addition, in order to meet its commitment to Gulf Coast communities, website posts its claims information and records its compensation for legitimate claims for damages. BP not only lists the claims form in three different kinds of language, but also provides the detail information of submission.
It helps BP rebuild its images in the view of public after this accident. Demonstrating its commitment to Gulf Coast accident by showing its official video and listing its claims information can help BP fix its reputation and establish the long-term relationship with the public. Posting vivid pictures to show its recovery efforts on the region’s most vital industries-tourism and seafood is another strategy used to restore its economics and repair reputation.
For example, under the page of Restoring the economy, there is a picture shows that a lady customer is buying a red snapper from seller in a seafood market, which implied BP focus on improving the fishing market and restoring customer confidence in the affected area; moreover, website also posts a picture about a Federal official lady is testing the water quality, which claims that Gulf seafood is safe to consume and available in numbers comparable to pre-accident levels (BP Website).
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Besides that, BP restoration websites shows a picture that people are sunbathing at the beach which illustrates Gulf Coast tourism continued to demonstrate strong visitor numbers across the affected states. It encourages more and more people to go there since BP has made efforts on improving the condition of Gulf Coast. Posting vivid pictures to show its recovery efforts on the region’s most vital industries-tourism and seafood helps BP create a better economic environment in the affected area.
All the strategies were communicated through an interactive website to inform people on the processes (Freudenberg&Gramling, 2011).
BP restoration website displays different financial data on responding its recovery activities; meanwhile, BP demonstrates its commitment to Gulf Coast accident by showing its official video and listing its claims information; In addition, BP posts vivid pictures to show its recovery efforts on the region’s most vital industries-tourism and seafood. Those three strategies show strong determination for BP to recover and build its relationship with publics.
Through the website, we can realize that BP will continue to play an important role in understanding its fault on Gulf of Mexico and fixing its reputation by making progress on recovery. References Benoit, P. (2011).
The BP Oil Spill. New York: Children’s Press. Freudenberg, W. R. , &Gramling, R. (2011).
Blowout in the Gulf: The BP oil spill disaster and the future of energy in America. Cambridge, Mass: MIT Press. BP Response Website, Gulf of Mexico Restoration (2013).
Retrieved on April, 20. 2013. http://www. bp. com/sectionbodycopy. do? categoryId=41&contentId=7067505.
