Strengths? Complete product line? Good reputation? Customer loyalty ? Employees? creativity? high quality products? Excellent post-sale services? Experienced management team Weaknesses? Unfamiliarity with foreign markets? Lack of exporting experience ? Lack of foreign trained employees? Small market share in the U.S. Opportunities? International Expansion ? Innovative R&D ? Penetrating unsaturated markets of Japan, Canada, and Mexico? Developing online interactions with customers in Japan, Canada, and Mexico Threats? Other major companies being price leaders? ? ? Business Strategy: Differentiation. Niching strategy. ? Because we are competing with other major corporations, whose sales are around 100 billion dollars. Because of their big proportions of market share in those courtiers, we have to adopt the ?niche? strategy to penetrate the market.
? Product ? Star Appliances produces three different lines of household appliances. We are going to promote all of our three categories of the products, which are washer, dryer, and vacuum cleaner, in Japan, Canada and Mexico. We select eight kinds of products from those three categories to enter the foreign markets first. Manufacturing our products in Iowa and Texas, Star Appliance, Inc. will guarantee the quality of the products. Total output will depend on production capacity, demand forecast, quarterly financial planning and other related cost. [Waranty] ? Price ? In Japan, people don?t believe in low prices. Japanese people are in favor of products that have high quality and reasonable prices. So pricing in Japan could not follow the low-pricing strategy. In Mexico, most Mexico companies are still very sensitive to price and will usually choose the less expensive product unless they can be swayed by after-sales service or clear product superiority. With direct supplies, Star Appliance, Inc. will be able to cut the cost of almost all of the products. ? Place – As the company?s objective implies, we will export our products directly to Mexico. {TO JAPAN} Analysis Of Major Competitors In Household Appliance Industry The Kenmore company has been on the market for over 70 years.
The Essay on Ansoff's Product Market Grid
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...
Today, it is one of the best selling brands of home appliances in America. Kenmore sells its products through Sears, a large appliance retail chain. Every Kenmore appliance comes with Sears pledge of Satisfaction Guaranteed or person?s money back. Sears offers maintenance agreements and annual check-ups to keep the appliances running right. Sears offers a nationwide network of technicians to make sure that their products get fixed fast and fixed right. Whirlpool Corporation is the one of the world’s leading manufacturers and marketers of major home appliances. The company has principal manufacturing operations and marketing activities in North and South America, Europe, and Asia. Whirlpool’s primary brand names — KitchenAid, Roper, Bauknecht, Ignis, Brastemp, Consul and its global Whirlpool brand — are marketed in more than 170 countries worldwide. In North America, Whirlpool is the largest supplier of major appliances to Sears, Roebuck and Company under the Kenmore brand. Whirlpool manufactures and markets a full line of appliances in each market it serves worldwide: clothes, washers and dryers, refrigerators, freezers, dishwashers, ranges, compactors, room air conditioners and microwaves, together with portable appliances such as stand mixers, hand mixers and blenders.
The Business plan on Company Analysis of Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances. The company manufactures in 13 countries and markets products in more than 170 countries under major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Ignis, Laden, Inglis, Brastemp and Consul. Whirlpool Corporation is also the principal supplier to Sears, Roebuck and Co. of many ...
The Kirby Company has been in the market for more than 85 years. As a Division of The Scott Fetzer Company, they have produced fine Home Care System in the world. Kirby focuses on providing quality, reliability and service. Although their prices are much higher than those of other vacuum cleaner producers they have enjoyed a steady flow of new customers who are more interested in quality. Kirby?s vacuum cleaners are designed for people who have higher income and who appreciate cleanliness. Kirby products are only sold though in-home demonstrations. Through their 85 year history, Kirby has shown that the in-home demonstration allows potential customers the chance to see how the system can meet their unique cleaning needs. Maytag was founded in 1893. Maytag Corporation is a leading producer of home and commercial appliances. Its products are sold to customers throughout North America and in targeted international markets. Maytag also is the majority owner in a China joint venture with Hefei Rongshida, a leading washing machine company that is expanding into the refrigeration business. The company produces premium brand major appliances such as washers, dryers, dishwashers, cooking appliances, refrigerators, vacuum cleaners, extractors, commercial cooking, laundry, floor care equipment, and vending machines. In 1999 the company increased its sales to 4.3 billion dollars from 4.07 billion dollars in 1998. As a result of this, gross profits rose by 70 million. The company currently pays .72 dollars per share to its shareholders. Net income rose by 48 million dollars.
GE is a diversified services, technology and manufacturing company with a commitment to achieving customer success and worldwide leadership in each of its businesses. GE operates in more than 100 countries and employs nearly 340,000 people worldwide, including 197,000 in the United States. John F. Welch has been Chairman and Chief Executive Officer of GE since 1981. The Company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896. Revenues of the company for 1999 are $111.6 Billion. 1999 Net Earnings are $10.7 Billion and the number of shareowners is about 2.1 Million ? Japan Demographic ? The population is 126.5 million.
The Term Paper on Motor Company Ford Web Product
... Company' (Black Enterprise). NEW PRODUCT DEVELOPMENT The Ford Motor Company values heir Product Analysts. "[Their analysts Develop product ... take to save lives. ECONOMIC ENVIRONMENT Ford's economic environment is doing quite ... a way reach millions of people. The company realizes that is ... to keep recalling it year after year. It is wonderful to ... month warranty. It is a good idea to replace your battery ...
? Economic ? Japan?s economic strengths have been overshadowed by its difficulties for much of the 1990s. Recession has brought a serious crisis since 1997. However, the overall economy continued to grow, companies did not shed great amounts of labor, and research and development sending went up. The government stepped in with a five-year economic plan of infrastructure spending. The World GNP Ranking is 2. GNP Per Capita is US$38160.
? Sociolcultural – Japan is one of the most racially homogeneous societies in the world. Its sense of order is reflected in the phenomenon of the lifetime employer. Many Japanese men define themselves by the company they work for rather than the job they do. Women mostly play a traditional role, running the home and supervising the all-important education of their children. However, more are entering long-term careers. Social form remains extremely important in Japanese society.
? Technological ? Japan is the major producer of high-tech products and cars. Japan possesses talent for developing ideas from EU and USA. Research and development costs are high in the various industries.
? Demographic ? With a territory of 759,530 square miles (1,967,183 sq km), Mexico is the 13th largest country. The population in mid 1997 was 97.6 millions. The urban population is 74% of the total population.
? Economic ? The GNP per capita is US$3,680. In June 1997, the Mexican government released its economic policy framework and projections for the period 1997-2000 under the name of the National Program for Development Finance (PRONAFIDE).
PRONAFIDE envisions average annual GDP growth of 5 percent and the creation of one million formal-sector jobs per year through 2000, supported by growing domestic savings, direct foreign investment, and responsible monetary and fiscal policy. The program was well-received both domestically and internationally and should help to instill confidence about Mexico’s economic future and promote greater financial stability. A key objective of PRONAFIDE is to convince the public that measures are being taken to avoid the type of financial crises that typically have come at the end of each six-year presidential term. President Zedillo’s term ends in 2000. The banking system remains a weakness within the economy. The economic recovery in 1996 took place without an expansion of domestic lending by the banks that were still trying to deal with problem loan portfolios. ? Political / Legal – With NAFTA’s entry into force on January 1, 1994, Mexico lowered its tariffs on U.S.- and Canadian-origin goods. Mexican tariffs on U.S. goods are between five and 20 percent ad valorem, with the highest Mexican tariffs on agricultural products and finished motor vehicles. Under NAFTA, tariffs on U.S.
The Essay on Sony Corporation Company Products Equipment
Sony Corporation-Company Information Sony was founded in Tokyo in 1946 by engineer Masaru Ibu ka and Akio Morita, a physicist. They started the company with 20 employees repairing electrical equipment and attempting to build their own products. The company's success started in 1946 when Sony launched Japan's first transistor and the first "all-transistor" radio in 1955. In the more than 50 years ...
goods will be phased out over a maximum period of ten years, varying by type of good. Sixty percent of U.S. goods now enter Mexico duty-free. The North American Free Trade Agreement (NAFTA) continues to be a key factor in boosting Mexican exports and raising the overall level of economic activity. ? Technological ? Global – The Mexican market is big: U.S. exports reached US$ sixty-seven billion for 1996. It is also young: 50% of the population is under twenty-five years old. Mexican consumers like American products. They recognize most U.S. brand names and associate our products with quality and value. The leading sectors for U.S. exporters are heavily weighted toward intermediate goods and large infrastructure projects. Among the leading sectors are: Electrical Power Generation Systems, Electronic Components, Telecommunications Equipment and Services, Automotive Parts and Service Equipment, Pollution Control Equipment, Building Products, Management Consulting Services, and Mining Equipment. Growth Forecasts for year 2000, 2001, 2002, 2003, and 2004
