Businesses need to invest in creative thinking if they want to be successful . Recent years, due to the burst of the businesses, the competition between companies is becoming increasingly fierce. Therefore, creative thinking catches more attentions from businessmen. Serrat (2009) argues that compared with the past time, importance of creative thinking in products, service, procedures, and processes increases. This argument states that the creative thinking plays a significant role in current situation (the fierce competition).
The objective of this essay is to discuss the significant role of creative thinking plays in modern enterprises where exist a large requirement of improving quality and function of products, a more energetic workplace, and a sort of ability to solve the problems the company may confront in developing process. One of the major advantages is that creative thinking can help companies to improve the quality and function of products, and afterwards facilitate their occupation of the market. With the development of technology, the customers’ requirement in quality and function of products become higher and higher.
Hence, under the circumstance of fierce competition, it is significant for companies to realize the importance of fulfilling customers’ requirements if they want to win opportunities and defeat rivals. For instance, Apple performs well in satisfying customers’ needs and becomes one of most successful companies in the world. As Bajarin (2012) concludes, the main reason for Apple’s success is that “For any product that Apple creates, the people who create it have to want it themselves”. It supports the importance of creative thinking that Apple creates the products with it and makes the products incomparable and indispensable.
The Essay on The Genius Marketing Mix of Apple Inc.
Abstract Apple Inc. is a worldwide company that has employed many forms of successful marketing mix strategies. This company has had times of historic highs and unforeseen lows. Apple Inc. has transformed over decades, while remaining fundamentally the same. For this paper, Apple Inc. will be inspected for its success and failures, presumably resulting from the various chosen marketing mix ...
Furthermore, engineers believe that creativity originates fancy functions and higher quality, which are the essence of products. Thus, creative thinking is an essential and critical factor for companies to make progress in the quality and the function of products. In addition, creative thinking brings more energy and inspiration to workplace. According to Monney (2008), creative thinking benefits the workplace with the development of many innovations and ideas and thus workplace can keep fluid , exciting and fruitful.
If companies want to accomplish a great improvement quickly, they cannot work without employees. So the atmosphere of the workplace is of vital importance. An energetic workplace can enhance ability and improve efficiency of employees. However, how to creative a good atmosphere is the question. It is expected that creating a reward and punishment-system and introducing a sort of mechanism which can be fairly handled the workplace are so effective that companies can,in a large extent, motivate their employees to work with high efficiency and contribute more to companies ,thus, benefit companies themselves.
Over all, creating a good atmosphere and a reasonable reward and punishment-system is an efficient way to motivate employees. Finally, every company may encounter various difficulties and need to get out of dilemma during the development process, thus creative thinking is often considered as a gorgeous solution. Ledbetter (2007) states that “it is very possible that situation in business will arise that simply do not fit the mold of a traditional problem. And this is an opportunity to put your creative thinking cap on and get your team thinking”.
Every company may meet some difficulties when they strive for making progress. If the company wants to solve these problems smoothly, the traditional way may be not as effective as new idea. Hence, creativity is a better choice for companies to solve these problems and overcome these difficulties. To sum up, creative thinking can help companies to occupy market though improving the quality and function of products, bring more energy to workplace and solve the problems that companies may encounter. Above all, creative thinking has so many advantages that it should be advocated in most companies.
The Term Paper on Critical and Creative Thinking 4
INTRODUCTION What is thinking? Basically, thinking is one way for human to practice the act or exercise their intellectual or process of thought. In other way, thinking can also mean as a way of reasoning and judgment. In easier words, thinking is the active process by which human develops by understandings of us, others and our world. The process of thinking enables us to solve problems, ...
If the companies can fully capitalize on creative thinking in the right way, they would not only benefit a lot from it but also embrace a splendid future in the long run. Reference List : Bajarin, M 2012,‘6 Reasons Apple Is So Successful’, . Ledbetter,DW2007,‘When to Use Creative Problem Solving in Business’ . Monney,M2008,‘Benefits From Change in the Workplace’, . Serrat, M2009 , ‘Harnessing creativity and innovation in the workplace’, < http://www. adb. org/publications/harnessing-creativity-and-innovation-workplace>
